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Powerful &
Profound
Guidelines
of a Master
Coach
What makes a
masterful coach

stand out?
1

Masterful coaches stand
in people’s greatness even
when they fall from it
2
Masterful coaches INSPIRE CEOs,
entrepreneurs, and leaders
at all levels to

REALIZE AN

IMPOSSIBLE FUTURE
for themselves and their business  
3
Masterful coaches engage people
in CONVERSATIONS that are truly
TRANSFORMATIONAL for both
themselves & their organizations  
4

Masterful Coaches help

business leaders
GROW their
LEADERSHIP
& BUSINESS
at the same
time  
5

Masterful coaches

win
at the great
game of
business

help leaders

developing
strategies that
double their
competitive
advantage  
6

Masterful coaches help
leaders set goals, make concrete
plans, use data, achieve outcomes  
7
Masterful coaches work
shoulder-to-shoulder with
people over time to help them
achieve what they need to achieve  
8
Masterful coaches believe
anything is possible,
every situation is transformable,
there is always a path forward  
9
A Master Coach asks:
What’s happened?
What’s missing?
What’s next?
10

Masterful coaches are highly
successful BUSINESS PEOPLE

who Make a DIFFERENCE & Make
MONEY building a client base
Building a
Client
Base
11
In the end, it’s the relationship
that saves everything, not the
wonderful prescription or hope
of results  
12
Master
Coaches are
likeable and
Masterful
Coaches are
social  
13
In the beginning, spend 80% on
social networking and 20% on
coaching... later reverse that  
14

Invest an hour or two up

front getting to know any
prospective “connector” or
potential client; you have
nothing to lose
15 Rather than spending time
bragging about your credentials
or trying to sell something,
build a relationship  
16

Be interested in people’s

goals and challenges vs.
talking about yourself  
17

It’s all about the
speed of trust; the faster
people trust you, the faster
they will do business with you  
18

Show up as a trusted
professional advisor right
from the beginning  
19

Ask if the

potential client
thinks it would
be a good idea
to set up a 2nd
meeting; Shall
we go forward?  
20
Do a favor for someone,
get a favor back  
The Jobs of a
Master
Coach
21

The coach
acts as a
source of
inspiration
for the
business
leader  
22
The Coach
gets people clear
on their ultimate
aspiration,
strategy, and
business plan  
23

The coach
acts as a
thinking
partner on
complex
issues and

opportunities  
24

The coach gets people to

go beyond what they
already think
to discover
creative &
inventive
solutions
25

The coach provides

a framework for
helping the
business leader
build a high
performance
organization  
26
The coach
encourages
business
leaders to
“bring the
customer
inside”  
27
The coach encourages the
business leader to use
INNOVATION to drive new
revenue growth
& profit
growth  
28

When people
get upset, the

coach returns them
to themselves by
distinguishing fact
from interpretation  
29
The coach helps people
see things in a new way
and act in a
new way
29 Guidelines of a Masterful Coach

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29 Guidelines of a Masterful Coach