MCN 2008: Imagining a Smithsonian Commons
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The document discusses the concept of a 'Smithsonian Commons', emphasizing the need to democratize knowledge and innovation by creating a free and open resource for public benefit. It explores the importance of collaborative models and the growing trend of accessibility in sharing information as a means to enhance institutional relevance and engagement. The author advocates for reshaping the Smithsonian's digital identity to align with the commons model, highlighting its potential to transform operations and improve public perception.
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MCN 2008: Imagining a Smithsonian Commons
- 1. Imagining a Smithsonian Commons
- 2. Imagining a Smithsonian Commons Michael Edson Director, Web and New Media Strategy Smithsonian Institution, Office of the CIO Museum Computer Network 11-13-2008 For the full story, see written (and footnoted!) text in separate pdf
- 3. Preamble Beware…The opinions in this presentation are mine, not the official policy/strategy of the Smithsonian… We’re a little bird … Darwin…Write this down so it doesn’t slip away How is this good for you as… A technologist? (How can you help us do this?) An enthusiast? A re-user? A citizen?
- 8. A Model Institution Visitors Customers Collaborators Contributors Champions Critics Competitors
- 9. A Model Institution What example shall we provide?
- 10. What example shall we provide? A Model Institution A return to the commons.
- 11. Democratize knowledge and innovation Create a free and open commons Act with urgency and verve A Smithsonian Commons is good civics, good mission, and good business A Model Institution Relevance
- 12. What is a Commons? A set of resources maintained in the public sphere for the use and benefit of everyone
- 13. What is a Commons? The Anti-Commons…
- 14. What is a Commons? An organized workshop where raw materials can be found and assembled into new things.
- 15. What is a Commons?
- 16. What is a Commons?
- 17. What is a Commons? “ Free resources are crucial to innovation and creativity” Lawrence Lessig
- 18. What is a Commons? “ I’ve been giving away my books online ever since my first novel, and boy has it ever made me a bunch of money.” Corey Doctrow
- 19. What is a Commons? “ I’ve been giving away my books online ever since my first novel, and boy has it ever made me a bunch of money.” Corey Doctrow
- 20. What is a Commons? Commerce and the Commons
- 21. What is a Commons? Commerce and the Commons Crazy…?
- 22. What is a Commons? Commerce and the Commons IBM $10M into patent commons $500M value from $100M investment
- 23. What is a Commons? Commerce and the Commons “ IBM provides a surprising example of how a large, mature company with an engrained proprietary culture can embrace openness and self-organization as catalysts for reinvention.” Wikinomics
- 24. What is a Commons? Collaborative Model
- 25. What is a Commons? Collaborative Model “ we are living in the middle of a remarkable increase in our ability to share, to cooperate with one another, and to take collective action, all outside the framework of traditional institutions and organization …Getting the free and ready participation of a large, distributed group with a variety of skills has gone from impossible to simple.” Clay Shirky
- 26. What is a Commons?
- 27. What is a Commons? The ascendance of free commons models The erosion of proprietary models A new way of organizing
- 28. Commons Examples
- 29. Commons Examples Washington D.C. Data Catalog
- 30. Commons Examples The National Institutes of Health
- 31. Commons Examples “ We were established by congress as a universal repository of human creativity and knowledge, and that includes vast amounts of items that are in the public domain. It is our mission to make those freely available, whether in the 21 reading rooms of the Library of Congress, or online.” Library of Congress spokesman Matt Raymond
- 32. Commons Examples Flickr Commons
- 33. Commons Examples Flickr Commons
- 34. Commons Examples Flickr Commons
- 35. Commons Examples Flickr Commons
- 36. Commons Examples Flickr Commons Smithsonian end-user survey (opt-in, non scientific) 84% likely to reuse SI images 35% for school, 16% professional/personal 41% say they’ll reference from blog/web 97% say they’re more likely to visit SI sites 100% have more positive opinion of SI – emphatically so!
- 37. Commons Examples Flickr Commons 8 views/month vs 2,000 views/month
- 38. Commons Examples Flickr Commons
- 39. Commons Examples Flickr Commons
- 40. Commons Examples Flickr Commons
- 41. Commons Examples Stanford: $10M in 10 weeks
- 42. Commons Examples MIT Open Courseware (OCW)
- 43. Commons Examples MIT Open Courseware (OCW)
- 44. Commons Examples MIT Open Courseware (OCW)
- 45. Commons Examples MIT Open Courseware (OCW)
- 46. Commons Examples MIT Open Courseware (OCW)
- 47. Commons Examples MIT Open Courseware (OCW) “ I was amazed that a university such as MIT would freely give access to its educational information.” Triatno Yudo Harjoko University of Indonesia
- 48. Commons Examples MIT Open Courseware (OCW) A more effective model than proprietary contracts
- 49. Commons Examples MIT Open Courseware (OCW) “ Unlocking Knowledge, Empowering Minds…” No Registration Required. Open Courseware Tag Line
- 50. Commons Examples Common Characteristics Free sharing of information Licensing or permissions structure Fluid institutional boundaries Network effects
- 51. The Rise of the Commons
- 54. The Un-Common Institution 99% decentralized
- 55. The Un-Common Institution A “thousand wildflowers…”
- 56. The Un-Common Institution Search and findability Usability and branding Web 2.0 patterns Platform development/maintenance Duplication of effort Nobody would design a world-class institution like this!
- 58. Vexations Phenomena Unexpected Rivals in Google Search
- 59. Vexations Phenomena Unexpected Rivals in Reach Enchantedlearning.com si.edu discoveryeducation.com ocean.com
- 60. Vexations Phenomena Traffic Trending Down
- 61. Vexatious Phenomena Brand Identity
- 62. Vexations Phenomena We’re competing with… everybody!
- 63. Vexations Phenomena We’re competing with… everybody!
- 64. Vexations Phenomena We’re competing with… everybody!
- 65. Vexations Phenomena The Demographic Tsunami November 2007 data: Pew Internet and American Life Project
- 66. Vexations Phenomena The Demographic Tsunami “ Everything we hear from people we interview is that today’s consumers draw no distinctions between an organization’s Web site and their traditional bricks-and-mortar presence: both must be excellent for either to be excellent.” Lee Rainie Pew Internet and American Life Project
- 68. The Smithsonian Commons So…How shall we advance the increase and diffusion of knowledge now …?
- 69. The Smithsonian Commons We’re a publicly funded institution with a civic mission
- 70. The Smithsonian Commons The nature of our mission
- 71. The Smithsonian Commons Scope of endeavors
- 72. The Smithsonian Commons Siloed operations
- 73. The Smithsonian Commons The model of the commons…
- 74. The Smithsonian Commons The model of the commons… Rise of social media
- 75. The Smithsonian Commons The model of the commons… Rise of social media Rise of distributed collaboration
- 76. The Smithsonian Commons The model of the commons… Rise of social media Rise of distributed collaboration Rise of crowdsourcing
- 77. The Smithsonian Commons The model of the commons… Rise of social media Rise of distributed collaboration Rise of crowdsourcing Rise of “free” business models
- 78. The Smithsonian Commons The model of the commons… Rise of social media Rise of distributed collaboration Rise of crowdsourcing Rise of “free” business models Shifting attitudes about content and brands
- 79. The Smithsonian Commons I assert that reshaping our digital identity around the concept of a Smithsonian Commons is the way to move forward—it’s the game changer: a low risk, high reward proposition that addresses the fundamental challenges of the Institution in terms of brand, audience, operations, speed, governance, integrity, education, research, revenue generation, leadership, and legacy.
- 80. I want to be a commons…
- 81. Don’t forget about us!!!
- 82. [video available on request]
- 83. Thanks! Michael Edson Director, Web and New Media Strategy Smithsonian Institution [email_address] For the full story, see written (and footnoted!) text in separate pdf