This document provides an introduction to the business environment and its key components. It defines business environment as the combination of internal and external factors that influence a company's operations. The external environment is further divided into micro and macro environments. Micro environment includes factors directly affecting the business like suppliers, customers, competitors etc. Macro environment includes broader factors like economic, political, social and technological conditions. The document discusses the characteristics, significance and analysis of business environment including SWOT analysis. It also explains the internal environment factors under a company's control like vision, management structure, human resources etc. Environmental scanning and monitoring are important steps of environmental analysis.