![Barcelona Tech Center
Calle Padilla 287 – 289 · 08025
+34 932 20 58 90
hello@nuclio.school
LEARN [TO BE] THE FUTURE
Madrid Tech Center
Calle Núñez de Balboa 12 · 28001
+34 911 98 97 07
@nuclioschool
www
.nuclio.school](https://image.slidesharecdn.com/mdbipresentation2022exec-221114072601-de1bfefc/85/MDBI_Presentation-2022-Exec-pdf-16-320.jpg)
MDBI_Presentation (2022) Exec..pdf
- 1. Master in Digital Business Innovation Technify your leadership to transform your business
- 3. SCHOOL Disruptionin Education Traditionaluniversitymethodsanddegreesdo notguaranteetheskillsandknowledgethatthe currentjobmarketdemands. Thisphenomenon,knownastheskillsgap,is transformingtheeducationalmodelbyfocusing ontheneedsofthelabormarkettobetter prepareprofessionalswiththeskillsneededto succeedinthe21stcentury.Thedevelopment oftheseskillsisachievedmorefrequently throughintensivebootcampsthatensurethe acquisitionofknowledgeandspecializationat anaffordablecostandinlesstime. Forthisreason,NuclioDigitalSchoolaimsto traintalenttocoverthemostin-demand positionsinthecurrentandfuturemarket, throughintensive,acceleratedandaffordable programsthatallowprofessionalstomaster specificskills. NuclioDigitalSchool’s Ecosystem NuclioDigitalSchoolhastheexperienceof havingmentoredanddevelopeddifferent projectsandstartupswithinthe entrepreneurialecosystemformedbythe acceleratorsNuclioVentureBuilder,Connector andEncommendaSmartCapital,withmore than300companies. Workinginthisecosystemhasallowedustobe partofthetechnologicalanddigitalrevolution, acquiringexperienceinthetrainingprofilesfor themostneededpositionsinthisfield. Vision Leadtherevolutionofprofessionaltraining tocreatetherealtechnologicaltalentthat themarketdemands. Mission Totraintalentinareaswithhighdemandin themarketthroughexperiencesof intensive,acceleratedandaffordable learningthatallowmasteringnewskills. ThebestdigitaleducationcenterinSpain BEST EDUCATIONALPROGRAMME WITH SOCIALRESPONSIBILITY EDUCATIONAL EXCELLENCEAWARDS EDUCATIONAL EXCELLENCEAWARDS BEST ONLINE TRAINING CENTER IN DIGITALEDUCATION BEST IN-PERSON TRAINING CENTER IN DIGITALEDUCATION EDUCATIONAL EXCELLENCEAWARDS Master Content StudentWeek Faculty Career&Talent
- 5. SCHOOL Gettoknowyour360ºexperienceatNuclio Start Continue... DigitalSkills TrainingProgram Becomeanexpertby obtainingaglobalvision ofdigitalprofessions. Meetyourclassmatesand teachers-adynamicday! WelcomeDay StartoftheMaster Throughoutyourexperienceyou willbeabletoenjoyallofNuclio's on-siteandstreamingevents, evenaftercompletingthe master'sdegree,sostaytuned! AlumniEvents WeinviteyoutovisitBarcelona! Seizetheopportunitytomeetyour colleaguesfromaroundtheworld andgettoknowyourprofessors. StudentWeek TheendoftheMaster hascome. Let'scelebrate! Graduation Ceremony Master Content StudentWeek Faculty Career& Talent Weguideyouandhelp youtoimproveyour professionalprofile. Career& Talent
- 6. MDBI Program Presentation To date, the world economy has recorded four major industrial revolutions; starting with mechanical production 1760s, then mass production 1870s, then IT and automated production 1960s, and leading to “Industry 4.0“ 2000s. Industry 4.0 encompasses the the era of “cyber-physical systems”, nano/biotechnology, renewable energy, and advanced digital production (ADP). As points out, “Every company is a technology company. Today, no company can make, deliver or market its product efficiently without technology” ; the momentum is driven by the acceleration of digital technology. With the expedited development of the Industrial Internet of Things, Cloud Technology, and Artificial Intelligence, predictive maintenance and real-time data will lead to smarter business decisions for enterprises and startups around the world. Industrial Internet of Things (IIoT) ; Artificial intelligence, Forbes Digital transformation, one of the main challenges of companies today, is largely possible thanks to expert leaders in innovation taking their business to the top. These leaders must have multidisciplinary profiles, be awake, and capable not only to adapt to change but also to promote it. Nuclio Digital School's MDBI will allow these experienced leaders to obtain a 360 º vision of the technology industry, its dominant applications and trends; teaching the foundations needed to lead traditional or tech businesses/startups in this modern tech era and economy. The program is developed by professors with extensive experience in each of the areas related to business and technological innovation, allowing candidates to acquire a strategic and technical vision that is realistic, practical and adapted to the needs of the current market. Campus Online February 2023 Start Date School Content Student Week Faculty Career & Talent 3hrs (Live Sessions) 2hrs (Live Sessions) 2hrs (Live Sessions) Monday Wednesday Friday 24 weeks (170 hrs) + 1 week on campus BCN Schedule Duration Industrial Internet of Things (IIoT); Artificial Intelligence, Forbes
- 7. MDBI Objectives To train leaders with diverse backgrounds in guiding businesses to success and social impact through an integration of technology innovation and business administration. To train leaders with diverse backgrounds in guiding businesses to success and social impact through an integration of technology innovation and business administration. To provide a transversal vision of the technology industry and its mandatory integration within enterprises and entrepreneurial ideation, regardless of location or sector. To provide a transversal vision of the technology industry and its mandatory integration within enterprises and entrepreneurial ideation, regardless of location or sector. School Content Student Week Faculty Career & Talent Career Development Opportunities Candidates achieving this degree are prepared to lead the innovation and success of enterprises, SMEs, and startups, offering traditional or digital products alike. Starting with C-level positions, to director/managerial roles; leaders of change through technology: CEO CEO Managing Director Managing Director Head of business development Head of business development Head of Innovation Head of Innovation General Manager General Manager Customer Success Director Customer Success Director Head of operations Head of operations Product Manager Product Manager COO COO Head of growth Head of growth Engineering Manager Engineering Manager Head of sales Head of sales CDO CDO CFO CFO CTO CTO
- 8. MDBI Program content M1. Traditional Business & Operations This course summarizes a 12-15 months MBA program, with focus on business formulation and strategy implementation. Students will be guided through the necessary steps and tools to validate an idea, build it, and launch it. The idea is to recap the traditional business operations and strategy outlined to success. This business plan is also applicable to new products developed within an existing company/brand; hence its importance for all managerial levels. Social Leadership and stakeholder management; from government agencies and industry associations, through entrepreneurs, intrapreneurs, venture capitalists, accelerators, or angel investorsE o Company MVV (brand management), Legal structure, ownership, products and services.J o Market Analysis (PESTEL), Target Market (market segmentation), Competition Benchmarking.J o Marketing plan (communication channels, 7P’s, marketing mix), sales plan (business model and revenue streams), Milestones and measurement metrics.J o Supply chain management, human resources management (diversity and cross-cultural management), financial plan (projections and predictions). M2. Digital Business Administration Forbes confirms that Technology is the number one industry in the world, highlighting “Tech companies capture nearly half of all venture capital dollars, and forecast output growth is at 135%. Cloud computing, machine learning and AI, and big data were cited as the sub-sectors that will make the biggest impact” . The digital business ecosystem is characterized by three main aspects: their own models of access to their constitution and financing, their disruption in business models, and their commitment to agile methodologies that facilitate the operational development of its growthE o Tech business models, revenue streams, popular KPIs as measurement metrics.J o Problem/solution fit, product/market fit and distribution/conversion fit settings.J o Digital operations management and Digital product development as the center of innovation.J o Mobile-First Business Environments, Cloud Computing + Digital Transformation (AWS, IoT).J o Use of AI & Exchange of Currency (Crypto, Blockchain supply). Forbes School Master Student Week Faculty Career & Talent
- 9. MDBI School Master Student Week Faculty Career & Talent M4. Operations Management & Tech 1. FINANCE: If anything has changed the foundations of conventional capitalism, it is the financing of businesses; especially with technology, and especially for start- ups. From financial models to new stakeholders that are part of the entrepreneurial investment ecosystem, leaders must understand financial markets, investment rounds, cash management, seed stages and the different investors to scale. Introduction, application, and implementation of FinTech solutions as corporate upgrade, as well as Blockchain Supply and Cryptocurrency. 2. HUMAN RESOURCES: The traditional HR profile tends to be disconnected from the impact and innovation of technology within processes. As a digital transformation leader, learn to successfully manage human capital with the necessary tools to form profiles capable of leading policies and processes in fully digital environments. Learn the strategies used in Tech companies for the search and management of talent, the new employer branding, the technological tools available, People analytics, the measurement and monitoring of KPI's, as well as other trends in the sector. 3. LEGAL TECH: Laws always evolve slower than businesses, so it is essential to understand current laws applicable to the new economy. In a global context of Big Data accumulation and mandatory data protection, companies must know how to act legally as a business while protecting their users' data. Understand the legal framework in which a company operates, make the appropriate decisions to protect the business and allow it to grow with legal guarantees. M3. Business Technification Business owners in the current economy already use technology in some way. Tech is either an integral part of the business, like e-commerce sites or digital marketing agencies, or digital platforms are used, becoming tools of the trade for any modern business, like G-Suite for collaborating on documents or Slack to communicate. This module is a review of the state of technology that will configure the tools to compete in any organization; from science to innovation and development. Business leaders in the 21st century must understand the transformative power of technology, what it offers and enables, without the need to be a systems or software engineerE [ Business operations improved by automated processes, software, Cloud Technology, or AI.( [ Recommended ground-breaking technologies and their integration, including AI, IoT , 5G, NFTs & Metaverse, etc.( [ New methodologies and innovation, such as Agile, Scrum, Kanban, Design Thinking, FinTech management, etc.( [ The decision process through data, how to access relevant data for our business, useful tools in the decision-making process.( [ The process of implementing technology in companies as a driver of cultural change.
- 10. MDBI School Master Student Week Faculty Career & Talent M6. Growth Marketing & E-commerce Strategies Growth itself is the ultimate goal; and the generic objective of growth hacking strategies is to get the largest number of users or customers with the least possible expense, using creative and low-cost strategies for customer acquisition and retention. Leaders understand how to acquire new customers through online marketing campaigns in multi-channel environments. Leaders also expand their understanding of omnichannel and the digital shopping experience, e-commerce main platforms (for startups, SMEs and multinationals) and e-commerce business modelsŒ R Fundamentals of Digital Marketing as a strategic business unit.h R Main KPIs and ROI of digital marketing campaigns, main channels and strategies for customer acquisition and loyalty.h R SEO (organic search), SEM/PPC (paid search) and Paid Social campaign; Display and Programmatic campaigns.h R Growth marketing and the key elements of growth hacking, as a primary catalyst of digital transformation.h R The different types of e-commerce business models that currently exist, and how to evaluate the performance of each. M5. Data Management & Business Intelligence In this digital era, business management requires much more than traditional elements; plan, organize, direct and control. It also requires talent from those who are in charge of people, as well as business processes. Big Data is produced daily and in enormous quantities, it is time to transform then analyze this data to achieve various decisions within enterprises. Understand the importance of data management, data analysis, data transformation, and data visualization for decision making processes and data-driven solutions. Successful companies are using data science to help make business decisions, solve complex problems and create strategies to improve results and performance.Î R The dynamics of End-to-End Data Science and Machine Learning projects, focusing on predictions-based scaling, productions and MLOps.h R The industrial applications of Data Science, focusing on domain knowledge and applying this learning experience into different sectors, such as banking, insurance and pharma, etc. h R Intro to DSC tools, exploit data for decision-making purposes. (Data Cleaning, Data Transformation, Data Visualization).h R The importance of informed decision making through data, and the spectrum of tools that allow decision making.
- 11. MDBI School Master Student Week Faculty Career & Talent M7. Sales & Customer Success The aim of this module is to prepare businesses, both tech and traditional, to benefit from technology and scale/grow, by developing customized, efficient, and measurable sales processes and strategies. Understand the four main areas that make up the pre-sales, sales, and post-sales process of B2B Tech companies; including Outbound Sales, Inbound Marketing, Renewals, and Upselling. Learn how to implement these processes in traditional business environments to magnify sales and outreach. Customer success happens only after a lead converts from sales. And their work involves both the retention and engagement portions of the customer lifecycle funnel^ [ B2B focused sales strategy; CRM, Sales Navigator, SDR, AE, buyer journey.U [ B2C focused sales strategy; CRM, SDR, AE, buyer journey.U [ Technology in sales; best tools to integrate, best processes to upgrade.U [ Stakeholder management, operational management, and cross-cultural management.U [ The key elements of customer success; onboarding success, product success, customer success, company success, and team success. M8. Experience & Product Design According to Forbes, 89% of companies compete primarily on the basis of customer experience. Human experience became the battleground for brand differentiation, leading businesses to outsource or integrate the right expertise to help define and improve their customer and brand experience. Hence creating the field of Human Centered Design (HCD). Within HCD, there are an ever-increasing number of disciplines and specializations (CX, UX, UI, Service Design SD, & Interaction Design IxD); all of which adopt a user-centered approach to product and service as a fundamental piece of success^ [ Understand digital products and assess incorporation of such products for traditional businesses.U [ Understand digital product development and management (what they are, development processes, quality & maintenance) to evaluate outsourcing or in-house production.U [ SD, CX, UX, UI and IxD, their differences and common points.
- 12. MDBI M9. The World of Tech Neologisms Our future success is guided by our ability to understand, adapt and integrate new technology into our lives. Emerging concepts, technologies and activities in the field of digital innovation help prepare companies for a revolutionized future. These emerging trends have been dubbed Tech Neologisms. Financial services is not the only industry being revolutionized by technology. From agriculture to education, medicine to law, and regulation to real estate, the impact of technology can be felt everywhere. In this module, we look at all such neologisms, which have gained immense popularity in today’s digital age" FinTech (Financial Technology)., MedTech or HealthTech (Medical Technology)., EdTech (Education + Technology)., RegTech (Regulatory Technology)., TravelTech., PropTech (Real Estate + Technology), LegalTech recap. M9. 1. The Final Master Project The final project consists of the preparation of a project by groups made up of between a minimum of 3 and a maximum of 5, using the creation of natural groups as a methodology. The project can be focused on an analysis and improvement of a real traditional business with recommended technification of main departments. Primary focus is Module 4 - Operations Management & Tech. Students will have deliverables and tutorials led with the support and guidance of an expert teacher in the area of work knowledge. The culmination of this project will end in the defense of the Master's Final Project before a jury. School Master Student Week Faculty Career & Talent
- 14. MDBI Master Professors Our lecturers are experienced professionals with broad expertise in different business and technological sectors. They work in large corporations as well as the most important national startups, to transfer expert knowledge to our candidates. And more experts to be announced. School Master Content Student Week Career & Talent Chief Operating Officer, Global Head of Business Operations Chief Operating Officer, Global Head of Business Operations Data Account Manager Data Account Manager Director of Technology & Operations, AWS Business Development Manager Director of Technology & Operations, AWS Business Development Manager VP of Customer Digital Experience VP of Customer Digital Experience Head of Business Operations Head of Business Operations Global Head of Tech Innovation Global Head of Tech Innovation
- 15. NUCLIO DIGITAL SCHOOL Career&Talent Services Companiesthatcollaborateinthe entrepreneurshiptrack: Companiesthathireourstudents: AtCareer&Talent,weguideourstudentsto helpthemimprovetheirprofessionalprofile, wemanagethestudents'relationshipswith thedifferentcollaboratingcompanies,we preparethemtoovercometherecruitment processesandweaccompanythemin obtainingthejobtheyarelookingfor. Findajob Launchyourproject B E D I G I T A LMY FRIEND · B T A L M Y F R I E N D · TheSoftSkillsProgramprovidesstudents withtheknowledgeandimplementationof thosesoftskillsthatareincreasinglyin demandbycompanies.Theitineraryis dividedinto3modulesof3sessionseach, whereineachofthem,differentSoftSkills willbeidentifiedandputintopracticein ordertoidentifytheskillsthateachperson hasinnatelyandtostrengthenthosethat aremoredifficulttodevelop. JobSeeking Track Entrepreneurship Track SoftSkills Program Chooseone Whatdoweofferyou? Thistrackfocusesonenhancingyourskills andyourprofessionalprojectiontotakethe nextstepinyourfuturecareer. Thistrackfocusesonprovidingtheentrepreneur withallthenecessarytoolsandfacilitiestolaunch thestudent'spersonalproject. 1. Self - discovery Duringthisphasethestudentdiscovershis/her professionalprofilethroughagamethatdefinesthe characteristicfeaturesofhis/herpersonality. 2. Personal Branding Inthisnextphase,differentworkshopsarecarriedout aimedatimprovingtheprofileofeachstudent. 3. Career Advice Thestudentwillhavetheopportunitytocarryout anindividualassessment,wherewewillreview theirentireprofessionalprofile,bringingitcloserto theirsector. 4. Make it Happen Finally,everyyearwecelebratetheHiringDay,where companiesandstudentsareindirectcontact, conductinginterviewsandknowingthevacant positionstheyhaveatthattime. 1. Business Plan ThankstoamentorspecialisedintheStartupand Entrepreneurshipworld,inthisphasethestudent acquiresthebasistocreatehis/herBusinessPlan. 2. Mentoring Thementorwillcarryoutanindividualmentoringsession witheachofthestudents,todiscussthestrengthsand weaknessesoftheBusinessPlanandgivethenecessary feedbacktocontinueworkingontheproject. 3. Workshops Duringthisphase,severalworkshopswillbeheldtodefine keypointstocompletetheproject. 4. Simulation Thelastphaseofthisitineraryconsistsofthemost importanteventforEntrepreneurs,thePitchDayevent, whereeachstudentwillpresenttheirprojectinfrontofajury specialisedinEntrepreneurship.Theywillreceivefeedback fromthejuryand,whoknows,maybesomeofthemwillget theirfirstcontacttobringtheirprojecttoreality. School Master Content Student Week Faculty
- 16. Barcelona Tech Center Calle Padilla 287 – 289 · 08025 +34 932 20 58 90 hello@nuclio.school LEARN [TO BE] THE FUTURE Madrid Tech Center Calle Núñez de Balboa 12 · 28001 +34 911 98 97 07 @nuclioschool www .nuclio.school