MDeC, Tune Talk, Effective Measure Mobile Data Visualization Hackathon (6-7 Dec 2014)
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This document outlines a mobile data visualization hackathon called "A Day in the Life of a Smartphone". The goal is to help marketers understand mobile usage by visualizing how people interact with their phones. Teams will use anonymized mobile data sets to create interactive visualizations, which will be judged on understanding, originality, style, and presentation. The top 10 teams will present their visualizations for prizes. The hackathon runs over two days, with data sets and guidelines provided for participants to analyze mobile clickstreams, profiles, and usage patterns.
MDeC, Tune Talk, Effective Measure Mobile Data Visualization Hackathon (6-7 Dec 2014)
- 1. 1 MOBILE DATA VISUALIZATION HACKATHON: “A DAY IN THE LIFE OF A SMARTPHONE”
- 2. 2 Why is mobile so important? South East Asia registered 421m unique browsers in the latest month That’s 140m unique mobile devices going to leading local publishers
- 3. 3 How are advertisers responding? Source: StartApp
- 4. 4 12% of media time attracting just 3% of ad spend
- 5. 5 Marketing Challenges • Strong CTR, but with high ‘accidental clicks’ • Demand lagging supply • Brand impacts beyond the click • Understanding user profiles and journeys • Multi screen interactions • Mobile is a personal space
- 6. 6
- 7. 7 The world in the palm of our hands • Location based services & beacons • In-store and outdoor wi-fi tracking • Near field communication (NFC) • Opt-in • Action/intent driven • Mobile wallet to close the loop • Loyalty & CRM integration
- 8. 8 Our objective To help marketers understand the mobile space in more detail By visualizing how people interact with the world through their phones Using two leading big data datasets
- 9. 9 What Is The Mobile Data Hackathon? Creating interactive visualizations on mobile data usage that will help us understand how people use their mobile 1. Bring your own laptop, tools and develop on any platform 2. Datasets supplied by Tune Talk & EM. Required to use at least one dataset from Tune Talk or EM. Free to use other datasets like Google Maps, etc. 3. Max 4 pax per team. Encouraged to form teams of 4 4. Open to anyone from any background
- 10. 10 The Prizes
- 11. 11 Visualization Judging Criteria 1. Understanding: effective communication, making sense of the issue 2. Originality: approach & design innovation 3. Style: compelling aesthetics 4. Presentation skills 5. Pitching teamwork
- 12. 12 Our Panel of Judges Phil Tan, Country Marketing Manager, Dell William Tan, Head of Enterprise Solution, Dell Nelleisa Omar, Marketing Manager – Digital, Tune Talk Tom Hogg, Commercial Director, Malaysia, Singapore & Thailand, Effective Measure
- 13. 13 Datasets From Effective Measure clickstream.csv profile.csv lookup.csv
- 14. 14 Datasets From Tune Talk
- 15. 15 Mobile Data Hackathon Agenda Programme Venue 6 Dec 2014 10.00 am – 10.10 am Intro and welcome by Tom Hogg, Commercial Director, Malaysia, Singapore & Thailand, Effective Measure Auditorium 10.10 am – 10.30 am Explanation of the datasets, hackathon rules & guidelines, Q&A by Tune Talk, Effective Measure & MDeC Auditorium 10.30 am – 11.30 am Ice-breaking & team formation Auditorium 11.30 am – 11.59 pm *** Hackathon *** Level 7 & 8 (anywhere), KDC 12 noon Lunch Level 8 North Wing, KDC 3.30 pm Tea Break Level 8 North Wing, KDC 6.30 pm Dinner Level 8 North Wing, KDC 10.00 pm Supper Level 8 North Wing, KDC
- 16. 16 Mobile Data Hackathon Agenda Programme Venue 7 Dec 2014 12 midnight – 10.00 am *** Hackathon *** Level 7 & 8 (anywhere), KDC 8.00 am Breakfast Level 8 North Wing, KDC 10.30 am – Team presentations, judging 12 noon and selection of 10 finalists Level 8 (Citrine and Emerald rooms), KDC 12 noon Lunch Level 8 North Wing, KDC 1.00 pm – Presentation by the 10 finalists Auditorium 3.00pm 3.00 pm – 4.00 pm High-tea, announcement of winners Auditorium
- 17. 17 Mobile Data Hackathon: Important Notes 1. Download dataset zip file from: 2. If you have joined another team, use ONLY 1 TEAM ID for your pitching slot 3. Complete your Team Identifier Sheet 4. Book your pitching slot before 6.00 PM. Fill in the form at Sapphire Room, Level 8
- 18. 18 Housekeeping Rules Both 7th and 8th floors are available for the participants Agenda will be posted everywhere and organizers will strictly adhere to the schedule Find your own comfortable spot to sleep or work Keep ALL rooms CLEAN and put back everything in their original positions Please DO NOT take anything that doesn’t belong to you Please be CONSIDERATE of others – i.e. toiletries, cups, F&B
- 19. 19 Housekeeping Rules Throw garbage into bins Keep the washrooms clean Contact Marshall(s) on duty if there are any emergencies. They will be walking around or resting at Sapphire Room, Level 8 Be properly attired Treat others as you want to be treated
- 20. 20 Hackathon Rules Participants are encouraged to form a team of 4, there will be a 1-hour ice-breaking session. Register your team Datasets is provided for use in contest only. You may not post or redistribute it, or use it for purposes other than the contest. Delete them once the hackathon is over 1st round of judging: 3-min pitch. Selection of 10 teams Final round of judging: 5-min pitch
- 21. 21 Q&A
- 22. 22 ALL THE BEST TO EVERYONE! A MALAYSIAN BIG DATA ANALYTICS INITIATIVE GET THE LATEST UPDATES FROM FACEBOOK.COM/DATAANALYTICS.MY OR BIGDATAANALYTICS.MY