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Measurement 
of Elasticity 
This Presentation on 
Measurement of elasticity was 
prepared 
By 
Mr.Prem Raj Bhatta 
Nepal Western Academy 
Dhagadhi-2 , Kailali, Nepal 
This Topic Contains: 
#Meaning of Elasticity of Demand, 
#Types of Elasticity of Demand,
1. Meaning of Elasticity of Demand 
Elasticity of demand refers to the responsiveness of 
dependent variable to the change in independent variable. It is a 
measure of how much the quantity demanded of a commodity 
responds to a change in the price of the commodity, income of the 
consumer, prices of related goods etc. 
In other words, elasticity of demand refers to the ratio of 
percentage change in quantity demanded of a commodity to the 
percentage change in any determinant of demand. 
Elasticity of demand can also be expressed as follows; 
풆풅= - % 풄풉풂풏품풆 풊풏 풒풖풂풏풅풊풕풚 풅풆풎풂풏풅풆풅 
% 풄풉풂풏품풆 풊풏 풂풏풚 풅풆풕풆풓풎풊풏풂풏풕 풐풇 풅풆풎풂풏풅 
It’s a sensitivity or responsiveness of demand to the change in an 
independent variable, or… 
It is the result calculated as the percentage change in demand 
divided by percentage change in an independent variable
2-Types of Elasticity of Demand 
Elasticity of demand is of three types. 
• Price Elasticity of Demand 
• Income Elasticity of Demand 
• Cross elasticity of Demand 
2.1. Price Elasticity of Demand 
• Price elasticity of demand is a measure of how much the quantity 
demanded of a commodity responds to a change in the price of that 
commodity. In other words, it is the radio of the percentage change in 
quantity demanded of a commodity to the percentage change in its 
price, other things being equal. 
• It is expressed as follows; 
풆풑= - % 풄풉풂풏품풆 풊풏 풒풖풂풏풕풊풕풚 풅풆풎풂풏풅 
% 풄풉풂풏품풆 풊풏 풑풓풊풄풆
It is the percentage 
change in quantity divided 
by percentage change in 
price, or 
Responsiveness of 
demand to changes in 
price. 
Mathematically, price 
elasticity of demand 
is expressed as follows; 
ep=− 
Q2 −Q1 
Q1 
X 100 
P2−P1 
P1 
X 100 
ep=− 
ΔQ 
Q1 
ΔP 
P1 
ep=− 
ΔQ 
ΔP 
X 
P1 
Q1 
Where; 
ΔQ = Change in Quantity 
ΔP = Change in price 
P1 = Initial Price 
P2 = New price 
Q1 = Initial quantity 
Q2 = New quantity
For example, Suppose the 
quantity demanded of sugar 
was 200 kg at Rs,50 per kg. 
when price rose up to Rs. 60 
per kg, demand for sugar 
decreased to 180 kg. 
Solution, 
Initial quantityQ1=200kg, 
New quantityQ2=180 kg 
Initial price P1=50 
New price P2 = 60 
ΔQ= 180 – 200 
= - 20 
ΔP = 60 – 50 
= 10 
Here, 
ep= - ΔQ 
ΔP x P1 
Q1 
Substitute the values in 
the above formula. 
5
푒푝 =- −20 
10 x 50 
200 
= 0.5 ans. 
Note:- 푒푝 or the coefficient of price elasticity of demand 
is always negative because when price changes, demand 
moves in opposite direction. But the negative sign (- ) is 
ignored while using the coefficient.
* 2.1.1-Types of Price Elasticity of Demand 
Price elasticity of demand is generally divided under the 
following sub headings; 
1. Perfectly Elastic Demand 
2. Relatively Elastic Demand, or More than unity (one) 
3. Unitary Elastic Demand, or Equal to unity (one) 
4. Relatively Inelastic Demand, or Less that Unity (one) 
5. Perfectly Inelastic Demand 
All these types of price elasticity demand have been explained as 
under.
1- Perfectly elastic Demand (푒푝= ∞) 
Price elasticity of demand is said to be 
perfectly elastic when a small reduction in 
prices causes the buyers to increase the 
quantity demanded from zero to all they 
wanted and a small rise in price makes them 
cut in demand completely. 
The demand in such a case hyper-sensitive 
and elasticity of demand is infinite. Such a 
price elasticity of demand is rare in actual 
life. 
The following figure shows the nature of 
perfectly elastic demand. In the figure, at per 
unit price Rs.11 demand is zero unit and a 
fall in price by Rs. 1 has caused an increase 
in demand by 100 units. 
Here, P1=11, P2=10 ,Q1=0 & Q2=100 
Fig-1 
D D 
Y 
price 
11 
ΔQ = 100 & ΔP=1 
푒푝 = - Δ퐐 
Δ퐏 
X 
퐏ퟏ 
퐐ퟏ 
푒푝= − 
ퟏퟎퟎ 
ퟏ 
X 
ퟏퟏ 
ퟎ 
푒푝= ퟏퟏퟎퟎ 
ퟎ 
푒푝 = ∞ ans. 
X 
100 
10 
0 
Quantity
2-Rlatively Elastic Demand (풆풑 > ퟏ) 
Price elasticity of demand said to be 
relatively elastic or greater than one when the 
percentage change in quantity demanded is 
greater than the percentage change in price. 
Relatively elastic demand is shown in 
figure-2 . In the figure, quantity demanded is 
5 unit at Rs. 10, when per unit price falls to 
Rs.5, demand will rise to 15 units. 
The percentage change in price is 
50% and percentage change in quantity 
demanded is 200%. Elasticity of demand 
(푒푝) is 4, which is greater that one (4>1). 
Here, given Q1=5, Q2=15 
P1=10, P2=5 
ΔQ= Q2-Q1, 15-5, 10 
ΔP= P2-P1, 5-10, -5 
10 
5 
A 
50% B 
200% 
P 
0 5 10 15 
Q 
Quantity 
Price 
Fig - 2
Fig -3 
10 
푒푝= - ΔQ 
ΔP 
X 
P1 
Q1 
푒푝= - 5 
−5 x 10 
10 
푒푝= 1 Ans. 
Or, 푒푝= 
50% 
50% 
푒푝= 1 
3- Unitary Elastic Demand (풆풑=1) 
• Price elasticity of demand is said to be unitary or 
equal to one when the percentage change in 
quantity demanded equals to the percentage 
change in its price. It is shown in the figure-3. 
• The figure shows that the initial price is Rs. 10 and 
at this price quantity demanded is 10 units. When 
the price falls to Rs, 5, quantity demanded extents 
to 15 units. It means the change in quantity 
demanded(50%) is equal to the change in 
price(50%). 
Given, Q1=10, Q2=15, P1=10, P2=5 
• %change in price=(P2-P1)/P1 X 100 
• =(5-10)10 X 100 
• = 50% 
• %change in demand=(Q2-Q1)Q1X100 
• = (15-10)10X100 
• = 50% 
P 
Q 
A 
B 
D 
D 
10 15 
5 
0 
50% 
50% 
Price 
Quantity 
Note :- ΔQ=Q2-Q1 & ΔP=P2-P1
Fig -4 
10 
4 
60% 
50% 
푒푝 = - Δ푄 
Δ푃 
X 
푃1 
푄1 
푒푝 = - 5 
−6 x 10 
10 
푒푝 = 0.83 ans. 
Here, 푒푝 < 1 
4- Relatively Inelastic Demand (풆풑< 1) 
Price elasticity of demand is said to be 
relatively inelastic or less than unity, when the 
percentage change in quantity demanded is less than 
that of the percentage change in price. It is shown in 
the figure – 4. 
The figure shows that quantity demanded of 
the commodity is 10 units at the initial price Rs.10 and 
a fall in the price from Rs. 10 to 4 causes an increase 
in demand from 10 to 15 units. The quantity demanded 
has changed by 50% whereas the price has changed 
by 60%. The percentage change in demand is less that 
that of the percentage change in price. 
Given, QI=10, Q2=15, P1=10 & P2= 4 
% change in demand ΔQ= (Q2-Q1)/Q1 x100 
= (15-10)/10 x100 
= 50% 
%change in price ΔP=(P2-P1)/P1x 100 
= (4-10)/10 x 100 
= - 60%0r 60% 
Q 
P 
D 
D 
A 
B 
0 
5 10 15 
Price 
Quantity 
Note:- ΔQ =Q2-Q1 & ΔP=P2-P1
Fig-5 
4 
2 
푒푝= - 
Δ푄 
Δ푃 
A 
B 
X 
푃1 
푄1 
푒푝= - 0 
50 
X 
4 
10 
푒푝= 0 ans. 
5- Perfectly Inelastic demand (풆풑= 0) 
• Price elasticity of demand is said to be perfectly 
inelastic when quantity demanded of a commodity 
remains unchanged or unresponsive even if there is 
any change in price. The nature perfectly inelastic 
demand has been shown in the figure- 5.The figure 
shows that initial quantity demanded of a commodity is 
10 units at initial price Rs. 4 but there is no change or 
zero percent change in quantity demanded even if the 
price falls from Rs. 4 to 2 by 50%. Hence, quantity 
demanded is perfectly inelastic or equal to zero. 
• Given, Q1=10, Q2=10, P1=4 & P2=2 
% change in demand ΔQ=(Q2-Q1)/Q1X100 
• =(10-10)/10X100 
• = 0% 
%change in price ΔP=(P2-P1)/P1X100 
• =(2-4)/4X100 
• =-50% or 50% 
Q 
P 
D 
D 
0 
10 
Quantity 
Price 
50% 
푒푝= 0% 
50%, 표푟, 푒푝=0
Table showing elasticity of various goods 
* 
Let’s summarize the slope of demand curves 
1- perfectly elastic (horizontal) 
2- relatively elastic (flatter) 
3- unitary elastic (steeper) 
4- relatively inelastic (more steeper) 
5- perfectly inelastic (vertical) 
Types of price elasticity of 
demand 
Variety of goods 
1-Perfectly elastic No, practical importance, rare use 
2- Relatively elastic Luxurious goods and goods having close substitutes 
3- Unitary elastic No specific goods 
4- relatively elastic Goods of daily uses and goods having no close substitutes 
5- perfectly inelastic most necessary goods and services, like medicine, drugs
Fig- 6 
A 
B 
D 
D 
P 
Q 
6 
4 
0 80 120 
3- Midpoint Method of Calculating Price Plasticity 
If we try to calculate the price elasticity of demand 
between two points on a demand curve, we will face 
an annoying problem; that is, the elasticity from 
point A to point B seems different from the elasticity 
from point B to point A. For example, consider the 
figure-5 and following calculations. 
From point A to B ΔP=(6-4)/4x100=50% 
ΔQ=(80-120)/120x100=33.33% 
From point B to A ΔP=(4-6)/6x100=33.33% 
ΔQ=(120-80)/80x100=50% 
From point A to B 푒푝= 33.33% / 50% 
= 0.66 
From point B to A 푒푝= 50% / 33.33% 
= 1.5 
It is seen in the above calculations that when we 
move from point A to B and from point B to A on the 
same demand curve, the coefficient of price 
elasticity of demand differs. This problem is avoided 
by using midpoint or average method of calculating 
elasticity.
 To calculate elasticity by midpoint or average or midway method, 
the following formula is applied. 
푒푝 = - 
푄2−푄1 
(푄2+푄1)/2 
푥 100 
푃2−푃1 
(푃2+푃1)/2 
푥 100 
푒푝 = - Δ푄 
Δ푃 
x 
푃+푃1 
푄2+푄1 
Now, from point A to B ΔQ=80-120, =-40 
ΔP=

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Measurment of elasticity of demand

  • 1. Measurement of Elasticity This Presentation on Measurement of elasticity was prepared By Mr.Prem Raj Bhatta Nepal Western Academy Dhagadhi-2 , Kailali, Nepal This Topic Contains: #Meaning of Elasticity of Demand, #Types of Elasticity of Demand,
  • 2. 1. Meaning of Elasticity of Demand Elasticity of demand refers to the responsiveness of dependent variable to the change in independent variable. It is a measure of how much the quantity demanded of a commodity responds to a change in the price of the commodity, income of the consumer, prices of related goods etc. In other words, elasticity of demand refers to the ratio of percentage change in quantity demanded of a commodity to the percentage change in any determinant of demand. Elasticity of demand can also be expressed as follows; 풆풅= - % 풄풉풂풏품풆 풊풏 풒풖풂풏풅풊풕풚 풅풆풎풂풏풅풆풅 % 풄풉풂풏품풆 풊풏 풂풏풚 풅풆풕풆풓풎풊풏풂풏풕 풐풇 풅풆풎풂풏풅 It’s a sensitivity or responsiveness of demand to the change in an independent variable, or… It is the result calculated as the percentage change in demand divided by percentage change in an independent variable
  • 3. 2-Types of Elasticity of Demand Elasticity of demand is of three types. • Price Elasticity of Demand • Income Elasticity of Demand • Cross elasticity of Demand 2.1. Price Elasticity of Demand • Price elasticity of demand is a measure of how much the quantity demanded of a commodity responds to a change in the price of that commodity. In other words, it is the radio of the percentage change in quantity demanded of a commodity to the percentage change in its price, other things being equal. • It is expressed as follows; 풆풑= - % 풄풉풂풏품풆 풊풏 풒풖풂풏풕풊풕풚 풅풆풎풂풏풅 % 풄풉풂풏품풆 풊풏 풑풓풊풄풆
  • 4. It is the percentage change in quantity divided by percentage change in price, or Responsiveness of demand to changes in price. Mathematically, price elasticity of demand is expressed as follows; ep=− Q2 −Q1 Q1 X 100 P2−P1 P1 X 100 ep=− ΔQ Q1 ΔP P1 ep=− ΔQ ΔP X P1 Q1 Where; ΔQ = Change in Quantity ΔP = Change in price P1 = Initial Price P2 = New price Q1 = Initial quantity Q2 = New quantity
  • 5. For example, Suppose the quantity demanded of sugar was 200 kg at Rs,50 per kg. when price rose up to Rs. 60 per kg, demand for sugar decreased to 180 kg. Solution, Initial quantityQ1=200kg, New quantityQ2=180 kg Initial price P1=50 New price P2 = 60 ΔQ= 180 – 200 = - 20 ΔP = 60 – 50 = 10 Here, ep= - ΔQ ΔP x P1 Q1 Substitute the values in the above formula. 5
  • 6. 푒푝 =- −20 10 x 50 200 = 0.5 ans. Note:- 푒푝 or the coefficient of price elasticity of demand is always negative because when price changes, demand moves in opposite direction. But the negative sign (- ) is ignored while using the coefficient.
  • 7. * 2.1.1-Types of Price Elasticity of Demand Price elasticity of demand is generally divided under the following sub headings; 1. Perfectly Elastic Demand 2. Relatively Elastic Demand, or More than unity (one) 3. Unitary Elastic Demand, or Equal to unity (one) 4. Relatively Inelastic Demand, or Less that Unity (one) 5. Perfectly Inelastic Demand All these types of price elasticity demand have been explained as under.
  • 8. 1- Perfectly elastic Demand (푒푝= ∞) Price elasticity of demand is said to be perfectly elastic when a small reduction in prices causes the buyers to increase the quantity demanded from zero to all they wanted and a small rise in price makes them cut in demand completely. The demand in such a case hyper-sensitive and elasticity of demand is infinite. Such a price elasticity of demand is rare in actual life. The following figure shows the nature of perfectly elastic demand. In the figure, at per unit price Rs.11 demand is zero unit and a fall in price by Rs. 1 has caused an increase in demand by 100 units. Here, P1=11, P2=10 ,Q1=0 & Q2=100 Fig-1 D D Y price 11 ΔQ = 100 & ΔP=1 푒푝 = - Δ퐐 Δ퐏 X 퐏ퟏ 퐐ퟏ 푒푝= − ퟏퟎퟎ ퟏ X ퟏퟏ ퟎ 푒푝= ퟏퟏퟎퟎ ퟎ 푒푝 = ∞ ans. X 100 10 0 Quantity
  • 9. 2-Rlatively Elastic Demand (풆풑 > ퟏ) Price elasticity of demand said to be relatively elastic or greater than one when the percentage change in quantity demanded is greater than the percentage change in price. Relatively elastic demand is shown in figure-2 . In the figure, quantity demanded is 5 unit at Rs. 10, when per unit price falls to Rs.5, demand will rise to 15 units. The percentage change in price is 50% and percentage change in quantity demanded is 200%. Elasticity of demand (푒푝) is 4, which is greater that one (4>1). Here, given Q1=5, Q2=15 P1=10, P2=5 ΔQ= Q2-Q1, 15-5, 10 ΔP= P2-P1, 5-10, -5 10 5 A 50% B 200% P 0 5 10 15 Q Quantity Price Fig - 2
  • 10. Fig -3 10 푒푝= - ΔQ ΔP X P1 Q1 푒푝= - 5 −5 x 10 10 푒푝= 1 Ans. Or, 푒푝= 50% 50% 푒푝= 1 3- Unitary Elastic Demand (풆풑=1) • Price elasticity of demand is said to be unitary or equal to one when the percentage change in quantity demanded equals to the percentage change in its price. It is shown in the figure-3. • The figure shows that the initial price is Rs. 10 and at this price quantity demanded is 10 units. When the price falls to Rs, 5, quantity demanded extents to 15 units. It means the change in quantity demanded(50%) is equal to the change in price(50%). Given, Q1=10, Q2=15, P1=10, P2=5 • %change in price=(P2-P1)/P1 X 100 • =(5-10)10 X 100 • = 50% • %change in demand=(Q2-Q1)Q1X100 • = (15-10)10X100 • = 50% P Q A B D D 10 15 5 0 50% 50% Price Quantity Note :- ΔQ=Q2-Q1 & ΔP=P2-P1
  • 11. Fig -4 10 4 60% 50% 푒푝 = - Δ푄 Δ푃 X 푃1 푄1 푒푝 = - 5 −6 x 10 10 푒푝 = 0.83 ans. Here, 푒푝 < 1 4- Relatively Inelastic Demand (풆풑< 1) Price elasticity of demand is said to be relatively inelastic or less than unity, when the percentage change in quantity demanded is less than that of the percentage change in price. It is shown in the figure – 4. The figure shows that quantity demanded of the commodity is 10 units at the initial price Rs.10 and a fall in the price from Rs. 10 to 4 causes an increase in demand from 10 to 15 units. The quantity demanded has changed by 50% whereas the price has changed by 60%. The percentage change in demand is less that that of the percentage change in price. Given, QI=10, Q2=15, P1=10 & P2= 4 % change in demand ΔQ= (Q2-Q1)/Q1 x100 = (15-10)/10 x100 = 50% %change in price ΔP=(P2-P1)/P1x 100 = (4-10)/10 x 100 = - 60%0r 60% Q P D D A B 0 5 10 15 Price Quantity Note:- ΔQ =Q2-Q1 & ΔP=P2-P1
  • 12. Fig-5 4 2 푒푝= - Δ푄 Δ푃 A B X 푃1 푄1 푒푝= - 0 50 X 4 10 푒푝= 0 ans. 5- Perfectly Inelastic demand (풆풑= 0) • Price elasticity of demand is said to be perfectly inelastic when quantity demanded of a commodity remains unchanged or unresponsive even if there is any change in price. The nature perfectly inelastic demand has been shown in the figure- 5.The figure shows that initial quantity demanded of a commodity is 10 units at initial price Rs. 4 but there is no change or zero percent change in quantity demanded even if the price falls from Rs. 4 to 2 by 50%. Hence, quantity demanded is perfectly inelastic or equal to zero. • Given, Q1=10, Q2=10, P1=4 & P2=2 % change in demand ΔQ=(Q2-Q1)/Q1X100 • =(10-10)/10X100 • = 0% %change in price ΔP=(P2-P1)/P1X100 • =(2-4)/4X100 • =-50% or 50% Q P D D 0 10 Quantity Price 50% 푒푝= 0% 50%, 표푟, 푒푝=0
  • 13. Table showing elasticity of various goods * Let’s summarize the slope of demand curves 1- perfectly elastic (horizontal) 2- relatively elastic (flatter) 3- unitary elastic (steeper) 4- relatively inelastic (more steeper) 5- perfectly inelastic (vertical) Types of price elasticity of demand Variety of goods 1-Perfectly elastic No, practical importance, rare use 2- Relatively elastic Luxurious goods and goods having close substitutes 3- Unitary elastic No specific goods 4- relatively elastic Goods of daily uses and goods having no close substitutes 5- perfectly inelastic most necessary goods and services, like medicine, drugs
  • 14. Fig- 6 A B D D P Q 6 4 0 80 120 3- Midpoint Method of Calculating Price Plasticity If we try to calculate the price elasticity of demand between two points on a demand curve, we will face an annoying problem; that is, the elasticity from point A to point B seems different from the elasticity from point B to point A. For example, consider the figure-5 and following calculations. From point A to B ΔP=(6-4)/4x100=50% ΔQ=(80-120)/120x100=33.33% From point B to A ΔP=(4-6)/6x100=33.33% ΔQ=(120-80)/80x100=50% From point A to B 푒푝= 33.33% / 50% = 0.66 From point B to A 푒푝= 50% / 33.33% = 1.5 It is seen in the above calculations that when we move from point A to B and from point B to A on the same demand curve, the coefficient of price elasticity of demand differs. This problem is avoided by using midpoint or average method of calculating elasticity.
  • 15.  To calculate elasticity by midpoint or average or midway method, the following formula is applied. 푒푝 = - 푄2−푄1 (푄2+푄1)/2 푥 100 푃2−푃1 (푃2+푃1)/2 푥 100 푒푝 = - Δ푄 Δ푃 x 푃+푃1 푄2+푄1 Now, from point A to B ΔQ=80-120, =-40 ΔP=