Media jamming and spectacle
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The document discusses media spectacles according to theorists Douglas Kellner and Guy Debord. It states that over recent decades, spectacles have become one of the main organizing principles of the economy, politics, society, and everyday life. Specifically, it notes that the Internet-based economy uses spectacles to promote and sell commodities, while media culture proliferates more sophisticated spectacles to engage audiences and increase profits. Entertainment has also increasingly permeated news and information, leading to a popular "infotainment" culture.
Media jamming and spectacle
- 1. Media Jamming and Spectacle according to Kellner and Debord
- 2. Douglas Kellner • 1943 • Columbia University • Abroad In Germany • Frankfurt School • UCLA
- 3. Media Culture and the Triumph of the Spectacle
- 4. Media Culture and the Triumph of the Spectacle
- 5. Media Culture and the Triumph of the Spectacle Download
- 6. “During the past decades, the culture industries have multiplied media spectacles in novel spaces and sites, and spectacle itself is becoming one of the organizing principles of the economy, polity, society, and everyday life”. Media Culture and the Triumph of the Spectacle
- 7. The Internet-based economy deploys spectacle as a means of promotion, reproduction, and the circulation and selling of commodities. Media culture itself proliferates ever more technologically sophisticated spectacles to seize audiences and increase their power and profit. The forms of entertainment permeate news and information, and a tablodized infotainment culture is increasingly popular. New multimedia that synthesize forms of radio, film, TV news and entertainment, and the mushrooming domain of cyberspace, become spectacles of technoculture, generating expanding sites of information and entertainment, while intensifying the spectacle-form of media culture.” Media Culture and the Triumph of the Spectacle
- 8. The Internet-based economy deploys spectacle as a means of promotion, reproduction, and the circulation and selling of commodities. Media culture itself proliferates ever more technologically sophisticated spectacles to seize audiences and increase their power and profit. The forms of entertainment permeate news and information, and a tablodized infotainment culture is increasingly popular. New multimedia that synthesize forms of radio, film, TV news and entertainment, and the mushrooming domain of cyberspace, become spectacles of technoculture, generating expanding sites of information and entertainment, while intensifying the spectacle-form of media culture.” Media Culture and the Triumph of the Spectacle WTF?!
- 9. SPECTACLE Let’s focus on it!
- 10. 1. anything presented to the sight or view, especially something of a striking or impressive kind: “The stars make a fine spectacle tonight.” 2. a public show or display, especially on a large sc ale: “The coronation was a lavish spectacle.”
- 11. “OF COURSE, THERE HAVE BEEN SPECTACLES SINCE PREMODERN TIMES”
- 12. “SOCIAL CONTROL”, “RITUALS OF GOVERNANCE AND POWER” Spectacles, according to Machiavelli:
- 13. SPECTACLE: TOOL OF PACIFICATION AND DEPOLITICIZATION Spectacles, according to Debord:
- 14. media spectacles a whole new approach
- 15. Thesis: The Triumph • Economy • Politics • Society • Culture • Everyday life SPECTACLE! } = Media
- 16. technospectacles Well... He doesn’t really talk about that.
- 17. Thesis: The Triumph • Economy • Politics • Society • Culture • Everyday life SPECTACLE! } = Media Back to the...
- 18. EXAMPLES & CONCEPTS Here we go!
- 19. ENTERTAINMENT ECONOMY Products are brands, images, ideas... spectacles!
- 20. Beer & Frogs ?
- 21. Soda & Star Wars ?
- 22. Taco & Dog ?
- 23. CELEBRITIES Manufactured, managed, personalized media spectacles
- 24. It matters to 129k people
- 26. Celebrity Status
- 27. He goes on with examples...
- 28. Sports
- 29. Comic Books
- 30. Reality TV
- 31. Fashion
- 32. Food
- 33. Music
- 35. ----SRSLY? “These games are highly competitive, violent, and provide allegories for life under corporate capitalism and Terror War militarism. In the game Pacman, as in the corporate jungle, its eat or be eaten, just as in air and ground war games, its kill or be killed.”
- 36. That was too much! So let’s go back to Guy...
- 37. According to Guy • Indeed, spectacles are bad • Ruling-class • We have immediate tasks • Detournement
- 38. THROUGH COMMERCIAL MECHANISMS, EVEN AVANT-GARDE IS MANIPULATED ... paraphrasing Deborde
- 39. Detournement vs. Spectacles What about the web?
- 40. vs
- 41. /gobbueno
Editor's Notes
- #6: Just in case you prefer it, I promise won’t tell any DMCAagent.
- #7: He starts talking about spectacles without really introducing the term
- #8: He starts talking about spectacles without really introducing the term
- #9: He starts talking about spectacles without really introducing the term
- #12: Olympic Games in Classical Greece; “Bread and circuses” and Gladiators in Ancient Rome
- #15: He is not talking just about the old concept of spectacles, but that are now in the radio, TV, or Internet. He’s talking about a whole new set of causes and consequences, deeply rooted in contemporary society.
- #16: He provides an overview of the dissemination of media spectacle throughout the major domains of the...
- #17: He says he will talk about the kind of spectacles that come with the development of new multimedia and information technologies.
- #18: Let’s get back to
- #20: Commercial enterprises have to be entertaining to prosper. Among other consequences, everything surrounds entertainment.
- #21: Commercial enterprises have to be entertaining to prosper. Among other consequences, everything surrounds entertainment.
- #22: Commercial enterprises have to be entertaining to prosper. Among other consequences, everythingsurrounds entertainment.
- #23: Commercial enterprises have to be entertaining to prosper. Among other consequences, everythingsurrounds entertainment.
- #24: Does that really matter to our lives?
- #25: Does that really matter to our lives?
- #26: Does that really matter to our lives?
- #27: Does that really matter to our lives?