Media language question b
- 1. Media Language Question 1B “Medialanguage referstowhatwe expecttosee andhow tare audiencesknowledgeabletothis”. The mediaspecificlanguageswill oftenbe closelyconnectedtoothermediaconceptssuch as genre or narrative andcandidatesare at libertytomake such connectionstoa greateror lesserextentintheiranswers. MediaLanguage – technical elements Mise-en-scene Camera Sounds Editing In mediathe word‘text’isusedtodescribe amediaproductsuch as televisionprogrammes, photographs,adverts,film,newspaperadverts,radioprogrammes,webpagesetc. One of the keystounderstandingthe meaningintextsisthe use of codes Codes– Rulesorconventionsbywhichsignsare puttogethertocreate meaning. Mise-en-scene Everythingthatappearsbefore the cameraandits arrangement Setting Performance Costume Colour Props Lighting Composition/framing/blocking Camera Framing:definesthe positionfromwhichthe image wascreated. Angle:The angle of visionreferstothe camerasangle inrelationtothe vertical. Type:Thisrefersto the shottype Movement:Thisreferstothe movementof the camera. Sound To tell the audience howtoreactat differentpointsinafilmortelevisionprogramme. Distinctive sounddevicesare usedforparticulargenre.Itisan important device inestablishingthe genre foran audience andgettingtheminthe moodfor watchingsomething.
- 2. Edit Referstothe joinbetweenshots. The purpose of conventional editingistomake the joinas smoothas possible-invisible. The needfornarrative flow,totell a story,ledtothe developmentof the continuitysystemof editing. Semiotics: The study of signs SwisslinguistFerdinandde Saussure (1857-1913) Signifier + Signified = Sign The for whichthe signtakes The concept itrepresents ‘Open’Sign The shopisopen But inorder to workthere mustbe a sharedreference orexperience. CharlesPeirce (1839-1914) createda categorisationof signs. Symbol (Triangle) – a signthat representsanobjectorconcept solelybythe agreementof the peoplewhouse it.Therefore, symbolicsignshave noobviousconnectionbetweenthe signand the object. Iconic (rocks) - alwaysresemble whattheysignify.There isa physical similaritybetweenaphotographora gooddrawingof a dog andmost people’sexperience of these animals. Index(all) – lie betweensymbolicandiconicsigns.Indexical signshave some sortof direct connectionwithwhatisbeing‘signified’.Forexample,smokeisoftenusedasanindexical for fire anda tear runningdowna cheekcan be a signfor sorrow. Roland Barthes (1913 – 1980), appliedabstractideastodailylife andculture. Bartheslookedathowsignstake on the dominantvalue systemof aparticularsocietyandmake theirvaluesseemnatural.The dominant valuesystemof asocietyisknownas ideology,awayof lookingatthingssharedbythe majorityof thatsociety.
- 3. Barthes showedthat Saussure’ssign can become a signifiertocreate,notonlya connotation,buta myth. We are aware as a society thatwe understandthe meaningsbehindsymbolsalmostun-consciously. Rememberifyou are doing a musicvideo,include the 4 technical elements.