Emma Calder has created a blog to share her audience research and plans for creating music videos. She has used various formats like PowerPoint, Word, and Prezi to present her work online. Emma has filmed footage in Trafalgar Square for her music videos and plans to book a green screen session to film close-ups of singers' lips syncing lyrics. Her target audience is males and females aged 14 to 26, and she will survey her media class for feedback on what they want and do not want to see in a music video.