Mediawave, social media monitoring & data analytics
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The document describes MediaWave, a social media monitoring and data analysis platform used by corporations and political organizations in Indonesia to track social media conversations, measure engagement, and analyze sentiment. The platform collects data from various social media sources using sophisticated algorithms, and provides analytics on key metrics like reach, share of voice, and net perception to give insights into public opinions. MediaWave also has a team that conducts qualitative analysis to provide strategic recommendations based on trends found in the quantitative social media data.
Mediawave, social media monitoring & data analytics
- 1. Social Media Monitoring Platform & Data Analysis For Intelligence
- 2. Mediawave realize that social media has changed the communication ways. It’s a 2 ways communication & horizontally. Consumers perception over your product is determined by the consumer's experience sharing about the product, also, not determined by your promotion material and advertising anymore. Indonesia is the Social media country, the second biggest Facebook users and the third biggest Twitter user in the world. They discuss everything & anything, including your brand in social media. They share the experience, asking, flattering even scolding your brand in Social Media. MediaWave is an advanced, heavy-duty social media monitoring algorithm made by highly experienced programmers and social media specialists. It’s a monitoring tool which has been utilized under different license name, for multinational corporations as well as political organizations. Furthermore, we also dedicate a team to analyze the data results from the monitoring. By means of the method that we developed based on our experience in Indonesia market.
- 3. Social Media Monitoring & Measurement Platform
- 4. Platform System End User BEHIND THE PLATFORM 3rd Party Data Provider PLATFORM API & AGGREGATOR Keywords to Track Custom Sentiment Phrase USER INTERACTIVE APPLICATIONS SENTIMENT ANALYSIS DATABASE CRAWLER FACEBOOK TWITTER BLOG FORUM Qualitative Analysis Quantitative Analysis (Time, Keywords Volume, etc) NEWS ONLINE FORUM
- 5. Data Crawling Conversation Graphic Trend Media Distribution Gender, Location, etc Increased product awareness, Word Of Mouth, Improved Sentiment, Build Customer Loyalty, Problems Solving, Customer Perception... Influencer
- 7. Social Media Monitoring & Data Analysis Proven Algorithm
- 8. Social Media Monitoring & Data Analysis The algorithm of MediaWave is known in Indonesia’s business landscape, which are used by state-owned banks and the country’s largest telecommunication companies. It is also used by American mining companies and consumer product. In the field of politics http://politicawave.com, which has been a trusted source of social media monitoring platform for Politics. The platform has been used to predict correctly the outcome of elections. The sophisticated algorithm of MediaWave collects, measures and analyzes abundant conversational data. These conversations include statements, questions, criticisms, supports, jokes, opinions and various comments of current issues. The monitoring activities can also include listening to plans, rallies, recruitments to crowd mobilizations. Information critical to government agencies in the field of national security. Information is gathered, processed and presented 24 hours-a-day, 7-days-per-week, non-stop, providing the ability to tap into the dynamics of society never before accomplished.
- 9. Social Media Monitoring & Data Analysis MediaWave Method Reach is the maximum number of audience is exposed to our message. Example calculation: @ XYZ tweeted a message to its 1000 followers. The message got retweeted in 2 times by @ ABC (1700 followers) and @ DEF (followers 500). Then the reach of that message is: 1000 + 1700 + 500 = 3200
- 10. Social Media Monitoring & Data Analysis MediaWave Method Engagement is the amount obtained by the interaction of a message. On Twitter, this interaction may be a reply, retweet, click to link, favorite. On Facebook, the interaction can be like and comment. Example calculation: @XYZ tweeted a message to 1000 followers. That message got replied 3 times and 30 times retweeted. So the engagement is 3 + 30 = 33
- 11. Social Media Monitoring & Data Analysis MediaWave Method Share of Awareness shows the number of mentions of a issue or figure in social media mentions compared to the competitor or another issue. Share of Citizen displays the number of unique users who have mentioned the issue or figure in social media as compared with the total unique user.
- 12. Social Media Monitoring & Data Analysis MediaWave Method Share of Media is similar to Share of Awareness. The distribution is calculated based only on the online media. Mapping the issue or figure based on a number of social media conversation. Share of Category is similar to Share of Awareness, only calculated based on the distribution in a category. For example in the banking industry, monitoring can be divided based on social, economy, or politics.
- 13. Social Media Monitoring & Data Analysis MediaWave Method Share of Influencer - Measuring influencers who are aware of the issue or figure compared to the total influencers. Influencer is a person who has the authority as well as influential and trusted by their environment to talk about the issue or figure and our industry. The more influencers are talking positively about a issue or figure, the better the public's perception of the issue or figure.
- 14. Social Media Monitoring & Data Analysis MediaWave Method Net Perception (NP) is the net value of sentiment: the opinions and feelings of consumers expressed in social media, to a issue or figure in the world of social media. There are 2 (two) way of calculating Net Perception (NP), namely: NP 1 = Total positive mention + Total neutral mention - Total negative mention NP 2 = Total positive mention - Total negative mention
- 15. Social Media Monitoring & Data Analysis MediaWave Method Perception Index is the index scoring sentiment of a issue or figure compared with social-politic sentiment. Perception Index only calculated the positive and negative sentiment. With the Perception Index, a issue or figure can directly find out the public perceptions in social media in comparison with competitors and industry.
- 16. Social Media Monitoring & Data Analysis MediaWave Method Social Influence Marketing (SIM) is an index that measures the effect of a issue or figure in social media. The formula of Social Influence Marketing (SIM) is as follows: SIM SCORE = (% Total positive mention of the issue or figure /% Total mention of the category) + (% of Total neutral mention of the issue or figure /% Total mention of the category) - (% Total negative mention of issue or figure /% Total mention of category)
- 17. Social Media Monitoring & Data Analysis MediaWave Method Net issue or figure Reputation (NIFR) is the net value of the issue or figure's reputation in the number of social media. This value is approximately equal to the Net Promoter Score (NPS). Calculation of Net issue or figure Reputation (NIFR) is as follows: NIFR = % total positive mention - % total negative mention Calculation of Net issue or figure Reputation (NBR) aims to simplify the method of measurement of public opinion to a issue or figure.
- 18. Social Media Monitoring & Data Analysis MediaWave Method Earned Media Share of Voice by Perception (EMSP) concept is the same as issue or figure Talkable Favorability (IFTF), but measured in the context of a product category. Thus, the denominator is not limited to one issue or figure only conversation, but conversation of all existing issue or figures in that product category. The formula of Earned Media Share of Voice by Perception (EMSP) is as follows: EMSP = (% total positive mention of the issue or figure /% total positive mention of the category) = (% of Total neutral mention of the issue or figure /% of Total neutral mention of the category) - (% Total negative mention of issue or figure /% Total negative mention of category)
- 19. Social Media Monitoring & Data Analysis Analysis Data Output Campaign Analysis Performance Analysis, User Profile by Post, Buzz Cluster (Words Cloud), Reach & Engagement, Influencer, Impact & Authority, Key Content Message Trending Analysis Key Finding trend category based on audience, Buzz Cluster (Words Cloud), Trend location, Influencer, Content Ideation and Content Planning, Key Conversation Sample Competitve Monthly Report & Recommendation Share of Voice, Sentiment Growth, Media Distribution & Sentiment, Brand Equity, Finding/Insight All Brand, Brand Storyline, Influencer by Media (Twitter, Facebook, Blog, Forum, Online News, Youtube), Keyword Mapping, Influencer Mapping, Key Finding, Key Take Away, Forward/Recommendation
- 20. Social Media Monitoring & Data Analysis