Mental Modelling For Content Work (Confab London 2013)
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Daniel Eizans discusses mental modeling and content strategy during the Confab UK conference on March 25, 2013. He emphasizes the importance of understanding patterns, addressing fragmentation in workflows, and creating clarity through contextual content strategies. The talk covers elements such as content types, wireframes, and the significance of data relationships for enhancing content effectively.
Mental Modelling For Content Work (Confab London 2013)
- 1. DANIEL EIZANS MENTAL MODELLING CONFAB LONDON | 25.3.2013 FOR CONTENT WORK @danieleizans | #ConfabUK Monday, March 25, 2013
- 2. Let’s talk about patterns http://www.flickr.com/photos/ryanprince1974/7417131586/ http://www.flickr.com/photos/ryanprince1974/7417131586/ @danieleizans | #ConfabUK Monday, March 25, 2013
- 3. Let’s talk about patterns http://www.flickr.com/photos/taylar/3629890327/ @danieleizans | #ConfabUK Monday, March 25, 2013
- 4. For people, it gets tricky @danieleizans | #ConfabUK Monday, March 25, 2013
- 5. Fragmentation and distraction are the new reality @danieleizans | #ConfabUK Monday, March 25, 2013
- 6. Foundational workflows and patterns are failing us @danieleizans | #ConfabUK Monday, March 25, 2013
- 7. @danieleizans | #ConfabUK Monday, March 25, 2013
- 8. These are problems we can solve @danieleizans | #ConfabUK Monday, March 25, 2013
- 9. http://www.rexfeatures.com/search/?kw=lego+italy&iso=GBR&lkw=lego&viah=Y&stk=N&sft=&search_action=# @danieleizans | #ConfabUK Monday, March 25, 2013
- 10. We can find clarity in patterns = @danieleizans | #ConfabUK Monday, March 25, 2013
- 11. We can model mental processes can I apply for how often do I how do I apply? admittance have to apply for who has to pay if I without aid? aid? die? are there different how does private what is a what happens what happens if i kinds of federal aid differ from will I still be able to who has to pay if I scholarship? after I apply? miss a payment? aid? federal aid? work? die? what education do can i postpone can you go back to what are my am I eligible? am I eligible? what is a loan? what colleges how long will it I need to apply? repayment? school and still be application should I apply to? take? a good parent? options? what are the aren't most what are my what are my what forms do I what tests do I when do I start how soon do I what is a grant? payment students in their financial impacts? financial impacts? need? need to take? repaying? need to apply? schedules? 20s? understand federal understand private understand understand apply for financial apply for aid self assesment identify with others get answers aid aid student aid repayment aid/pin EXPLORE OPTIONS PLAN & IMMERSE OVERCOME FEAR TAKE ACTION chat with a repayment checklists and adult student overview content overview content online application outreach services contact forms create account counsellor calculators overview testimonials decision tree new student chat with a read/create forum testimonials and plan examples online application process checklists counsellor topics timelines 'getting started' account adult student connect to overview content materials management testimonials @danieleizans | #ConfabUK representative Monday, March 25, 2013
- 12. The model vs. the map Diagrams: Copyright Rosenfeld Media (CC BY-SA 2.0) @danieleizans | #ConfabUK Monday, March 25, 2013
- 13. These are bad http://commons.wikimedia.org/wiki/File:Spiral_aloe.jpg @danieleizans | #ConfabUK Monday, March 25, 2013
- 14. These are bad Information Architect (mental modelling) http://commons.wikimedia.org/wiki/File:Spiral_aloe.jpg @danieleizans | #ConfabUK Monday, March 25, 2013
- 15. These are bad Content Mapping Information Architect (mental modelling) http://commons.wikimedia.org/wiki/File:Spiral_aloe.jpg @danieleizans | #ConfabUK Monday, March 25, 2013
- 16. Start with contextual inquiry Interview Contextual Inquiry Observation (Influenced by Designer/ (Influenced by designer, (Influenced by end user) Strategist) user and strategist) @danieleizans | #ConfabUK Monday, March 25, 2013
- 17. Elements of context @danieleizans | #ConfabUK Monday, March 25, 2013
- 18. Elements of context BEHAVIOR @danieleizans | #ConfabUK Monday, March 25, 2013
- 19. Elements of context BEHAVIOR SITUATION @danieleizans | #ConfabUK Monday, March 25, 2013
- 20. Elements of context BEHAVIOR SITUATION ENVIRONMENT @danieleizans | #ConfabUK Monday, March 25, 2013
- 21. Personal-Behavioral context DOING environmental factors, Physical Emotional FEELING physical activity, psychological state, stress habits, disabilities, level, desires, wants, needs preferences, sensory stimuli Cognitive LEARNING cognitive assumptions, learning ability, education } CONTEXT DRIVEN PERSONAS @danieleizans | #ConfabUK Monday, March 25, 2013
- 22. Personal-Situational context Task Need Task Task Situation Task Need Need Task Task Task Task @danieleizans | #ConfabUK Monday, March 25, 2013
- 23. Situational-Behavioral context Task Need Task Physical Emotional Task Situation Task Need Need Cognitive Task Task Task Task CONTEXTUAL CONTENT STRATEGY @danieleizans | #ConfabUK Monday, March 25, 2013
- 24. Start with a hypothesis EXPLORE OPTIONS (Browse options and understand qualifications OVERCOME FEAR PLAN AND IMMERSE (Via testimonial, Use Cases, Financial (Browse an expert, Understand Tools) Examples) TAKE ACTION (Apply for pin, Download Forms, Contact Advisor) @danieleizans | #ConfabUK Monday, March 25, 2013
- 25. Interview, inquire and understand @danieleizans | #ConfabUK Monday, March 25, 2013
- 26. Create hierarchy. Create systems. can I apply for how often do I how do I apply? admittance have to apply for who has to pay if I without aid? aid? die? are there different how does private what is a what happens what happens if i kinds of federal aid differ from will I still be able to who has to pay if I scholarship? after I apply? miss a payment? aid? federal aid? work? die? what education do can i postpone can you go back to what are my am I eligible? am I eligible? what is a loan? what colleges how long will it I need to apply? repayment? school and still be application should I apply to? take? a good parent? options? what are the aren't most what are my what are my what forms do I what tests do I when do I start how soon do I what is a grant? payment students in their financial impacts? financial impacts? need? need to take? repaying? need to apply? schedules? 20s? understand federal understand private understand understand apply for financial apply for aid self assesment identify with others get answers aid aid student aid repayment aid/pin EXPLORE OPTIONS PLAN & IMMERSE OVERCOME FEAR TAKE ACTION chat with a repayment checklists and adult student overview content overview content online application outreach services contact forms create account counsellor calculators overview testimonials decision tree new student chat with a read/create forum testimonials and plan examples online application process checklists counsellor topics timelines 'getting started' account adult student connect to overview content materials management testimonials @danieleizans | #ConfabUK representative Monday, March 25, 2013
- 27. Focus on parts. @danieleizans | #ConfabUK Monday, March 25, 2013
- 28. Focus on parts. Content Need @danieleizans | #ConfabUK Monday, March 25, 2013
- 29. Focus on parts. Content Need Existing Content @danieleizans | #ConfabUK Monday, March 25, 2013
- 30. We must look beyond the page. @danieleizans | #ConfabUK Monday, March 25, 2013
- 31. We must look beyond technology. @danieleizans | #ConfabUK Monday, March 25, 2013
- 32. We must look beyond the device. @danieleizans | #ConfabUK Monday, March 25, 2013
- 33. We must look beyond marketing. @danieleizans | #ConfabUK Monday, March 25, 2013
- 34. Prepare for new devices and contexts. @danieleizans | #ConfabUK Monday, March 25, 2013
- 35. Design from the content out! A Call To Arms @danieleizans | #ConfabUK Monday, March 25, 2013
- 36. Design for Portability @danieleizans | #ConfabUK Monday, March 25, 2013
- 37. Content is messy. • PURPOSE What’s the content supposed to accomplish? • MESSAGE What’s it saying? How is it saying it? • RELATIONSHIPS & STRUCTURE What other content is conceptually connected? • PRIORITIES How important is it for the business? The user? @danieleizans | #ConfabUK Monday, March 25, 2013
- 38. Making sense of the mess 1. Content types (inventory) 2. Content wireframes 3. Content structure (data model) 4. CMS Plan 5. UX/Design 6. Prototype @danieleizans | #ConfabUK Monday, March 25, 2013
- 39. Content Inventory 1. Content Type / Persona 2. Production Source / Author / Owner 3. Original Intent (aka why was it made) 4. Content Quality / Score 5. Length / Word Count / Size 6. Rights @danieleizans | #ConfabUK Monday, March 25, 2013
- 40. Goal: Understand the whys Content purpose Content quality Content reach @danieleizans | #ConfabUK Monday, March 25, 2013
- 41. Content Wireframe 1. Logo 2. Navigation 3. Headline 4. Author 5. Date 6. Related Assets 7. Related Badge 8. Comments 9. Related Articles 10. Social Links @danieleizans | #ConfabUK Monday, March 25, 2013
- 42. Content Wireframe 1 1. Logo 2 2. Navigation 4 3 3. Headline 4. Author 5 6 7 5. Date 6. Related Assets 7. Related Badge 10 8 8. Comments 9 9. Related Articles 10. Social Links @danieleizans | #ConfabUK Monday, March 25, 2013
- 43. Goal: Understand Hierarchy and Relationships Links to Related Links to Feature Links to Business Author Bio Related Article Related Tagged by Tagged by Landmark Tagged by City Links to Related Tagged Tagged Blog Post by by Links to Related Related to Deal Event From Sara Wachter-Boettcher “Building Bendable Content” @danieleizans | #ConfabUK Monday, March 25, 2013
- 44. Focus on Structure By focusing on parts instead of pages, data is portable and able to shift when needed or seen as a competitive advantage. @danieleizans | #ConfabUK Monday, March 25, 2013
- 45. Goal: Create relationships in data Chunking data appropriately allows it to be nimble and purposed quickly. @danieleizans | #ConfabUK Monday, March 25, 2013
- 46. CMS and Data Modeling What you see may be what you get, but what you get isnʼt good for content portability. @danieleizans | #ConfabUK Monday, March 25, 2013
- 47. CMS and Data Modeling Fields are your friends. They create relationships in the data and allow for scalability and meaning. @danieleizans | #ConfabUK Monday, March 25, 2013
- 48. So this will be like wearing handcuffs right? @danieleizans | #ConfabUK Monday, March 25, 2013
- 49. Models are like rails for each new experience @danieleizans | #ConfabUK Monday, March 25, 2013
- 50. Hug it out. Get to work. @danieleizans | #ConfabUK Monday, March 25, 2013
- 51. Thanks. > Me (danieleizans.com) > Work (Team Detroit) > Passion (Contents Magazine) > Microthoughts (@danieleizans) @danieleizans | #ConfabUK Monday, March 25, 2013