menuengineeringtutorial.ppt josue jdjdkdfls
- 1. Menu Engineering Tutorial, 2006 Welcome to the Menu Engineering tutorial. This document will lead you through the application, explaining the various screens and how to navigate them. After completing the tutorial and familiarizing yourself with the application, take the short certification test. Menu Engineering
- 2. Menu Engineering Tutorial, 2006 When the application opens, click on “enable macros”. You will see a screen explaining the Terms and Conditions of Use. If you agree, click “I Agree” and proceed to the Read Me First screen. Getting Started
- 3. Menu Engineering Tutorial, 2006 Overview The Overview gives a brief explanation of the tool and its use. To move to the next input screen, click on the Set Up Page tab in the bottom left corner of the screen. Overview
- 4. Menu Engineering Tutorial, 2006 Complete the Property Information Sections and familiarize yourself with the General Instructions for Entering Data into the tool and Printing Results. To move to the next input screen, click on the data tab in the bottom left corner of the screen. Set Up Page
- 5. Menu Engineering Tutorial, 2006 Enter your Menu Information. The Input screen is protected and will only allow input in the white boxes. Click in the Menu Description Column and enter the name of the menu item. To move to the Category Column, use the tab key on your keyboard. A drop down menu will allow you to select the menu category. Tab across to Product Cost Column and, then, tab across again to Selling Price and Quantity Sold. To move to the next screen, click on the graph tab in the bottom left corner of the screen. Data Input
- 6. Menu Engineering Tutorial, 2006 To analyze a different menu category, select from the drop down menu. Additional detail is available in the table below the graph. Icons on the screen help identify the menu items plotted on the graph. Graphs The vertical axis represents Quantity Sold, indicating popularity. The horizontal axis of the graph represents Profit Margin and profitability.
- 7. Menu Engineering Tutorial, 2006 To analyze results, choose a Menu Category from the drop down menu Items that are profitable and popular are classified as Stars. They appear here on the graph. Items that are not profitable but popular are classified as Plowhorses. They appear here on the graph. Items that are profitable but not popular are classified as Puzzles. They appear here on the graph. Items that are not profitable and not popular are classified as Dogs. They appear here on the graph. To move to the next screen, click on the summary tab in the bottom left corner of the screen.
- 8. Menu Engineering Tutorial, 2006 The Summary Page is divided into categories. For example, the page on the right shows the Plowhorse category, and indicates all menu items that are classified as Plowhorses. The page also makes suggestions on possible actions, which might be taken for these items, that could make the menu more successful. Each Category lists the menu items from each menu section that have fallen into that category. Summary
- 9. Menu Engineering Tutorial, 2006 Menu Engineering is not an exact science. Conducting the analysis will give you a snap shot of how your menu is performing and suggest some possible actions. After completing this short tutorial, open the application and familiarize yourself with the worksheets. Then, take the short certification test. Conclusion