Message Group (ENG)
- 1. Digital cases for promo campaigns Agency’s services presentation March, 26 2011
- 2. More then 8% of ci.zens of Ukraine par.cipated in our promo campaigns
- 3. Some of our Clients:
- 4. Our Services
- 5. Development of interac2ve idea for promo campaign
- 6. Development and technical support for SMS part of promo campaign
- 7. Crea2on of virtual presents Listen to our ringtones www.live.message.ua
- 8. Development and support of Hot Line
- 9. Development and support of promo sites
- 10. Viral shoo2ng and seeding
- 12. Purchase of presents. Delivery within 7 days.
- 13. Unified online reports for SMS, Hot Line and WEB in one place
- 14. Integrated system for presents registra2on and shipment **4499** Вітаємо, Ти вигрв ліхтарик! Щоб отримати його телефонуй на 0800123456. Деталі на www.ac2on.com.ua
- 15. Case study
- 16. Sarmat 2009
- 17. Sarmat 2009 Visit our Vimeo profile for more informa2on on Sarmat 2009 mechanics hmp://vimeo.com/23798090
- 18. Results • 661,000 codes registered within 4 months of ac2vity (August-‐ November) • 138,500 par2cipants • 5 codes registered per par2cipant at average • Return rate – 3% (Ukraine average – 4%) The promo campaign helped to moderate the season slumping sales. It was a good sign for shareholders signifying that brand is alive and able to involve customers to the dialogue.
- 19. Sarmat 2010
- 20. Sarmat 2010 Follow the link to watch Sarmat 2010 mechanics hmp://vimeo.com/24617250
- 21. Results • 562,000 codes registered within 2 months of ac2vity (July-‐August), overpassing the plan by 30% • 45,000 par2cipants • 13 codes registered per par2cipant at average • Return rate – 5.1% (Ukraine average – 4%) • All presents shipped to the winners within short term • Bounce rate decreased by 10% • KPI increase • Stabiliza2on of brand and market indices (market share, sales level) in Ukraine and in the domes2c region.
- 22. Korona 2009
- 23. Korona 2009 Follow the link to watch Korona 2009 mechanics hmp://vimeo.com/24468988
- 24. Results • 1,935,652 codes registered within 3 months of ac2vity (September-‐November), overpassing the plan by 30%. • 1,183,303 par2cipants (2.6% of ci2zens of Ukraine, 3.2% of overall mobile phone subscribers) • 21,000 codes registered per day • 1.7 codes registered per par2cipant • Return rate – 15% (Ukraine average – 4%) • Promo campaign was acknowledged to be the major among all SMS promo campaigns in 2009
- 25. Korona 2010
- 26. Korona 2010 Follow the link to watch Korona 2011 mobile mechanics hmp://vimeo.com/24617190
- 27. Results • 1,291,387 codes registered within 2 months of ac2vity (September-‐October) • 748,651 par2cipants (1.7% of ci2zens of Ukraine, 2.6% of overall mobile phone subscribers) • 21,000 codes registered per day • 1.7 codes registered per par2cipant • Return rate – 11% (Ukraine average -‐ 4%)
- 28. Thank you for aLen.on! Serge Kaptsan www.message.ua (site) www.live.message.ua (blog) 380504479717 (mobile) 380444547275 (office) 380442518858 (call center) 380442228994 (fax)