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AT&T AD SOLUTIONS MESSAGE MAP: Unique Value Proposition and Key Benefits
                     At AT&T Advertising Solutions, our job is to connect businesses with their customers, connect buyers with sellers and to be the lead-generation leader for local business. To make
WHAT SMBS NEED
                     that happen, we’ve built the tools that can put you in a position to succeed, but we also want to assist you in understanding how and why they work. We know that, ultimately, if
  TO KNOW            you succeed, we succeed.

                     Limited time, money &           Need to stand     Not sure what       Unsure how to          Risk averse         Getting             Getting noticed       Getting recognized
                     knowledge (most)                out from          their advertising   grow their                                 customers
                                                     competitors       needs are (all)     businesses (all)
 PAIN POINTS BY                                      (Strategic
    PERSONA                                          Investors)
                                                     Hands on          Questions
                                                     consultants,      answered and a
                     A wheelhouse of sales                                                 SEM offerings                              YP Deals and        Local Online
                                                     advice,           suite of services                          Mobile design,                                                Brand Management and
                     people and digital teams                                              bundled with YP                            Discounts,          Display Ads, Local
                                                     reminders and     are customized                             marketing and                                                 guidance for print and
 FEATURES THAT       with over a decade of                                                 Listings and free                          YP360 video         Expertise in
                                                     updates for       for each                                   SEM; apps                                                     digital platforms
                     experience.                                                           advice (content)                           tours               regional markets
  RELIEVE PAIN                                       existing          segment and
    POINTS                                           customers         vertical

                                                                                                                                      web
                                                                                                                                      experienced and     Missing key           Not sure how to set
 PAIN POINTS FOR     Personalized attention,         Ease of use and   proof of            not reaching local
                                                                                                                  not web savvy       skeptical of        markets and           themselves apart from
SPECIFIC VERTICALS   customized options              convenience       performance         customers
                                                                                                                                      products which      unaware of why        other local businesses
                                                                                                                                      aren't self-serve

                                                                                                                                                          Guidance from
                                                                                                                                                                                Hands on guidance and
                                                                       Content such as     Content for                                                    marketing
                                                                                                                  Sales materials     Content to keep                           advice, content to
                                                     Multiple          testimonials,       hyperlocal                                                     consultants and
                                                                                                                  and marketing       informed of                               provide insight, customer
                     Marketing consultants           packages for      case studies and    information,                                                   performance
                                                                                                                  consultants are     latest news,                              feedback tips, Profile
 FEATURES THAT                                       custom needs      newsletter          marketing                                                      reports to
                                                                                                                  on hand             tips, trends                              America tip sheets and
  RELIEVE PAIN                                                         articles            consultants                                                    highlight areas of
                                                                                                                                                                                data sheets
    POINTS                                                                                                                                                improvement

                     Our team of local
                                                     We make the
                     marketing experts provide                                                                                                            Personal
                                                     most of your                          Experience,                                Local Search &
                     personal guidance for                             Account                                    Marketing                               consultations
                                                     marketing and                         trustworthiness,                           Advertising
                     creating a strategy that will                     Managers                                   Strategists                             based on verticals,
                                                     advertising                           custom packages                            Gurus
   KEY VALUE         help you get ready-to buy                                                                                                            curtailed services
                                                     budget
  PROPOSITION        customers.



BENEFITS TO SMB
                                          Paying it forward - our expertise helps you give your customers advice, content, lessons learned and shared experiences in the marketplace.
  CUSTOMERS

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Message map ad solutions

  • 1. AT&T AD SOLUTIONS MESSAGE MAP: Unique Value Proposition and Key Benefits At AT&T Advertising Solutions, our job is to connect businesses with their customers, connect buyers with sellers and to be the lead-generation leader for local business. To make WHAT SMBS NEED that happen, we’ve built the tools that can put you in a position to succeed, but we also want to assist you in understanding how and why they work. We know that, ultimately, if TO KNOW you succeed, we succeed. Limited time, money & Need to stand Not sure what Unsure how to Risk averse Getting Getting noticed Getting recognized knowledge (most) out from their advertising grow their customers competitors needs are (all) businesses (all) PAIN POINTS BY (Strategic PERSONA Investors) Hands on Questions consultants, answered and a A wheelhouse of sales SEM offerings YP Deals and Local Online advice, suite of services Mobile design, Brand Management and people and digital teams bundled with YP Discounts, Display Ads, Local reminders and are customized marketing and guidance for print and FEATURES THAT with over a decade of Listings and free YP360 video Expertise in updates for for each SEM; apps digital platforms experience. advice (content) tours regional markets RELIEVE PAIN existing segment and POINTS customers vertical web experienced and Missing key Not sure how to set PAIN POINTS FOR Personalized attention, Ease of use and proof of not reaching local not web savvy skeptical of markets and themselves apart from SPECIFIC VERTICALS customized options convenience performance customers products which unaware of why other local businesses aren't self-serve Guidance from Hands on guidance and Content such as Content for marketing Sales materials Content to keep advice, content to Multiple testimonials, hyperlocal consultants and and marketing informed of provide insight, customer Marketing consultants packages for case studies and information, performance consultants are latest news, feedback tips, Profile FEATURES THAT custom needs newsletter marketing reports to on hand tips, trends America tip sheets and RELIEVE PAIN articles consultants highlight areas of data sheets POINTS improvement Our team of local We make the marketing experts provide Personal most of your Experience, Local Search & personal guidance for Account Marketing consultations marketing and trustworthiness, Advertising creating a strategy that will Managers Strategists based on verticals, advertising custom packages Gurus KEY VALUE help you get ready-to buy curtailed services budget PROPOSITION customers. BENEFITS TO SMB Paying it forward - our expertise helps you give your customers advice, content, lessons learned and shared experiences in the marketplace. CUSTOMERS