Methods and Techniques for Community Engagement
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The document outlines methods and techniques for community engagement in Minneapolis, emphasizing the importance of educating, informing, and involving the public in decision-making processes. It details various levels of engagement, from simple information sharing to deeper collaboration and local initiative support, and discusses effective techniques for gathering information from stakeholders. Key strategies include personal contact, partnerships, and integrated communication tools to foster active community participation.
Methods and Techniques for Community Engagement
- 1. Methods and Techniques for Community Engagement In the City of Minneapolis
- 2. Key Concepts
- 3. Educate and Inform Information Gathering Discuss and Involve Partner/Collaborate Authorize/ Support Local Initiatives Objective Objective Objective Objective Objective To provide the public with balanced and objective information to assist them in understanding the problem, alternative, issue or solutions. Giving information or education to stakeholders. To seek or obtain public feedback on issues, analysis, alternatives or decisions. To better understand expectations in respect to engagement efforts. Listening and soliciting advice or information from stakeholders. To work directly with the public throughout the process to insure that public and private concerns are consistently addressed and understood. This involves both giving and receiving information between stakeholders and departments. To partner with the public in each aspect of the decision including the development of alternatives and the identification of a preferred solution. This goes beyond merely sharing information to activity working together to find solutions. To place final decision making in the hands of specific community organizations or identified community groups. This level seldom takes place. It places final decision making and responsibility in the hands of stakeholders. Levels of Engagement
- 5. Group Techniques Small Group < 20 people Refer to Appendix 1
- 6. Group Techniques Large Group > 20 people
- 9. Target Market 1.Decide on profile 2.Identify key variables 3.Identify best method to reach your target Refer to Stakeholders in Step 7 of the Process Model Guidebook
- 11. AIDA Attention Interest Decision Action
- 14. Level 1: Educate and Inform
- 15. Common Methods Printed materials Media briefings Radio and television announcements Newspaper announcements
- 16. Simple or Slick
- 17. Enhanced Methods 1. Partnering
- 18. Community Partnerships at the University of Minnesota HHH Center • Association of Metropolitan School Districts • Communities of Color Institute for Organizational Leadership and Development • Faculty of Aboriginal and Islander Studies, University of South Australia International Research Institute for Maori and Indigenous Education • University of Auckland McKnight Foundation • Minneapolis Urban League • Minnesota Department of Children, Families and Learning • McKnight Foundation • National Community Reinvestment Coalition • Urban Coalition Can you share some from the City?
- 19. Enhanced Methods 1. Partnering 2. Advertisements and Flyers • Videos • Press Releases • Banners • Posters Note: The Communications Department can help with some enhanced methods of communication
- 22. Communication Department Publication Process 1. Departments fill out the online form: Publication Evaluation Form on the Web (in the Work Tools section of CityTalk) that contains important information for Com. department to create and decide what type of publication they need. 2. Departments send an email to Com. department with the raw information customers need to receive. 3. Com. department creates a publication, rewrites the info, makes it appealing, etc. 4. Once the written portion is acceptable to both parties then it goes to the Design/Layout staff for layout of the publication.
- 23. What Really Works! Personal Contact High Profile Leaders Elected Officials Putting a Face on the Effort What Ideas Can You Share?
- 24. Level 2: Information Gathering
- 25. Common Methods •Surveys •Questionnaires •Focus Groups •Interviews •Brainstorming •Public Meetings Refer to Appendix 2
- 26. Enhanced Methods •Websites •Nominal Group Technique •Delphi Technique •SWOT Analysis •SpeakOuts
- 27. Websites •Blogs •Chat Groups •Web Forums •Message Boards
- 28. Current interactive tools from Council Members: -Ward 2 – councilmember Gordon’s Blog: -http://secondward.blogspot.com/2006/12/community-engagement-report.html - Also, other council members have newsletters you can read at: http://www.ci.minneapolis.mn.us/ (main page – point to the left and click on each Council Member’s webpage) Current City’s interactive tools: 1) http://www.ci.minneapolis.mn.us/ check the drop down menu: “Tell the City about” and “How do I” 2) Online services through 311 http://www.ci.minneapolis.mn.us/311/online-services.asp Companies that offer interactive citizen participation tools (online): 1) Neighborhood America (IBM) – Manage public comment: http://www.neighborhoodamerica.com/ 2) Civic Communicator (Civic Mind Media) www.civiccommunicator.com 3) Minnesota e-democracy: www.e-democracy.org (also has online forums for Minneapolis and St Paul.
- 29. Nominal Group Technique •A relative of brainstorming •Allows more involvement •Cuts down intimidation •Minimum interaction
- 30. Delphi Technique • First used to draw predictions • Highly interactive • Allows more in-depth analysis • Takes time • Very good for consensus building The Delphi Technique should not be used to move meetings to preset conclusions.
- 31. SWOT Analysis •S for strengths •W for weaknesses •O for opportunities •T for threats
- 32. SWOT Analysis •Form small groups of 4-5 •Define key action item •Create a SWOT matrix •Prioritize the top three in each quadrant
- 33. SWOT Matrix
- 34. SWOT Matrix Using post-its to build a SWOT
- 35. SpeakOuts A SpeakOut is used in any community planning process and can be organized at the start of a process — to introduce a community to a project and generate early enthusiasm and participation — or at the end of a process to ‘test’ material generated in other consultation processes and ‘wrap up’ a substantial consultation phase. The applications of SpeakOuts are really only limited by one’s imagination, as it can be tailored to a number of issues and to a range of communities. From: Dr. Wendy Sarkissian: Speaking Out in Community Engagement: A Review of Fifteen Years of Refinement of the SpeakOut Model
- 36. Some common and key features: A SpeakOut is organized around local issues. Typically, a SpeakOut is structured into a number of ‘issue stalls’ which relate to findings of earlier consultations and to the specific project goals. So, for example, in an urban renewal project, the issue stalls may be organized as follows: • Registration • Getting around (transport) • Arts and culture • Housing • Retail and shops • Rest, relaxation and recreation • Community safety • What is important to children • What is important to young people • How to get involved.
- 39. Level 5: Support Local Initiatives
- 40. Common Methods Participate in neighborhood meetings Provide resources to neighborhoods Provide resources to schools Other examples?
- 41. Questions and Comments ? ? ? ? ? ? ? ? ? ?
Editor's Notes
- #30: Standard Procedure Anonymous generation of ideas in writing, begins with the facilitator stating the problem and giving the participants up to 10 minutes to jot down any initial ideas privately. The facilitator also writes down his own ideas. Round-robin recording of ideas, allows each person in turn to read out one idea, which the facilitator writes up on a flip chart for all to view and numbered sequentially. This is repeated going around the groups until all ideas are exhausted and any duplicates are eliminated. Serial discussion to clarify ideas and check communication is encouraged by the facilitator. Working through each ideas systematically asking for questions or comments with a view to developing a shared understanding of an idea. Discussions are calm and controlled to aid clarification of the idea, they are not heated debates Preliminary anonymous vote on item importance is usually carried out in the method described under anonymous voting. Further discussion and voting, takes place if the voting is not consistent. Steps 3 – 4 can be repeated and any ideas that received votes will be re-discussed for clarification. Activity: How could departments do a better job of working together on community engagement? The results from the NGT will be used in the Delphi Activity next.
- #31: Decide on how many rounds you will use for the interaction Summarize the key decisions or issues, list from 1 to 10 Distribute the rankings, ask participants to re-rank them in order of importance or interest. The variable here is very important. Collect the rankings, summarize the results, narrow down to the top five. Repeat steps 3 and 4 depending on the number of rounds you have selected. Narrow down to the top five on round two. The minimum number of rounds should be three. Repeat steps 3 and 4. Narrow down to the top three. After the group has prioritized, you should allow time for discussion of results and synthesis. If a consensus does not emerge, you can use a form of weighted voting on the top three candidates.
- #35: Activity: Create a SWOT on the current CE Initiative underway in the City. We will use post-it notes to rank the top issues in each area.
- #40: Activity: Brainstorm local initiatives underway that build engagement and involvement.