Metrics & Analytics
- 1. Metrics & Analytics # CRE8 Camber Noren Jeff Taylor Chris Kuhatschek Richard Bartell
- 2. Metrics & Analytics Defined Helps companies measure, assess, and explain the performance of social media initiatives in the context of specific business objectives Ability to capture conversations and brand mentions } Most valuable information to companies
- 3. Metrics & Analytics in Social Media In 2009 What is the Value??? Monitoring data
- 4. 10 Traits to Measure Social Media Leads Engagement Duration Bounce Rate Membership Increase and active network size Activity ratio Conversation Brand mentions in Social Media Loyalty Virality Blog Intergration
- 5. Brand Overview- posts, trends, demographics Sentiment Analysis - attitudes toward your brand Influence Analysis - identify influential people in your brand's industry Competitive Analysis - analyze conversations about a competitor Engagement Analysis - gauge your engagement around the web
- 7. Pros: Interactive features Know who's talking about you and where Listen Measure Engage Currently hiring! Cons: Cost $600/month Website can be overwhelming
- 9. How To go to an analytics website (such as hootsuite) select analytics, and create a new report
- 10. How To next you can select what type of template you want to use Template choices include: Proposal Report Ow.ly Click Summary Facebook Insights Custom reports (all reports are completely customizable within the hootsuite analytics builder)
- 11. How To sample owl.ly click report report stats: Clicks by region Summary Stats Top Referrers Most popular links Any of these stats can be added to, or removed from the report
- 12. How To
- 14. Measuring the Impact of Facebok
- 15. Analytic Measuring Tools: www.klout.com www.twitalyzer.com
- 16. Analytics Updates Completely customizable new analytic dashboard Multiple widgets; 4 main types are Metric, Pie Chart, Timeline, & Table You can have up to 20 widgets per profile, all of which could be deleted, moved around, and edited http://bit.ly/f4wdUT
- 17. What's Next? Currently no single vendor that can effectively measure all aspects of social media Most businesses use multiple tools for capturing, analyzing and interpreting their social buzz Bad News : This is not expected to change anytime soon Good News : Social media monitoring tools are improving every day and so are the capabilities of vendors to capture insights
- 18. Conclusion Questions New field with room to grow All (or most) businesses are still learning how to measure their impact Currently, a combination of analytical tools works best
Editor's Notes
- #11: Custom Reports: