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Welcome
Case Analysis on Google vs.
Microsoft -Clash of the
Technology Titans.

Management Information
System (MIS 101)
Prepared for
        Md. Monzur Morshed Bhuiya
   Associate professor (Adjoin faculty)
Department of Business Administration




                          Prepared by
                Papon Saha(2010-1-10-047)
           Rashedul Amin(2010-2-10-134)
       Md. Sazzad Mollah(2010-2-10-152)
     Nazmul Hasan Akash(2010-1-10-223)
 Md. Sazzad Hossain Khan(2009-1-10-199)
Questions
• Define and compare the business strategies and business models of
  Google and Microsoft.
• Has the Internet taken over the PC desktop as the center of the
  action? Why or why not?
• Why did Microsoft attempt to acquire Yahoo!? How did it affect its
  business model? Do you believe this was a good move?
• What is the significance of Google Apps to Google’s future success?
• Would you use Google Apps instead of Microsoft Office applications
  for computing tasks? Why or why not?
• Which company and business model do you believe will prevail in
  this epic struggle? Justify your answer.
Google Business
Strategy and Model

Focused on the Internet and
the Web.
Popular Search Engine .
Online advertising services.
Provides inexpensive,
flexible web based service
and software tools.
 Offers cloud computing.
Microsoft Business Strategy
and Model

Focused on the desktop
computing
 Provides windows operating
system .
Office and business
orientated products.
Also provides internet based
products like MSN, Hotmail,
windows live net scrape etc.
Microsoft attempt to acquire Yahoo
Microsoft attempt to acquire Yahoo

 Yahoo! owns 13.8% of the Internet search market.
 Microsoft owns 17.7% of the Internet search market.
 A merger between Microsoft and Yahoo would give
 the company 32.5% of the Internet search market
 Google currently owns 56.3% of the Internet search
 market.
 95% of the computers use the Microsoft applications
The announced deal with Microsoft and
yahoo on 2007
My recommendation

17.7%, share Yahoo! has
been on a downward spiral
in the Internet search
market.
Buyer (Microsoft)+Target
(Yahoo!)=$44.6
Revenue from Microsoft +
Yahoo! = $4.74.
Revenue from Google =
$6.12
Difficult to integrate
Yahoo!’s culture.
Google
Broadband Internet
connections provides more
bandwidth for users.
Computing more and
more computing tasks.
Security Tool Warning.
Sending Anonymous Data
to Google.
Integrating Google
Desktop and the Google
Search Appliance or Google
Mini.
Microsoft

Feel comfortable to use
Internet on PC desktop
through Microsoft .
Users are familiar
with Microsoft products .
Windows Firewall
settings.
 Microsoft Security
Essentials.
The significance of
Google Apps
 Series of web based
application.
cheaper, simpler versions
of the application.
creating collaborative
Web sites tools.
The applications are
smaller.
Google Application

 G-mail
Google+(plus)
G-talk
Google Calendar
Google Docs and
spreadsheets .
Google Chrome
Google Apps instead of
Microsoft Office
applications


Price differentiation.

Access ability.
Google Apps instead of
Microsoft Office applications



Security:

Restriction of law:

Existence platform:
Recommendation about
Google VS Microsoft.
Microsoft: Develop
computer base technology
industry.
Google: Develop web base
technology industry.
Microsoft: Develop Internet
search capabilities.
Google: Developing internet
Apps.
Microsoft: Promoting their
own product through web.
Google: Web-based
advertising market.
Microsoft vs google ppt for final

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Microsoft vs google ppt for final

  • 1. Welcome Case Analysis on Google vs. Microsoft -Clash of the Technology Titans. Management Information System (MIS 101)
  • 2. Prepared for Md. Monzur Morshed Bhuiya Associate professor (Adjoin faculty) Department of Business Administration Prepared by Papon Saha(2010-1-10-047) Rashedul Amin(2010-2-10-134) Md. Sazzad Mollah(2010-2-10-152) Nazmul Hasan Akash(2010-1-10-223) Md. Sazzad Hossain Khan(2009-1-10-199)
  • 3. Questions • Define and compare the business strategies and business models of Google and Microsoft. • Has the Internet taken over the PC desktop as the center of the action? Why or why not? • Why did Microsoft attempt to acquire Yahoo!? How did it affect its business model? Do you believe this was a good move? • What is the significance of Google Apps to Google’s future success? • Would you use Google Apps instead of Microsoft Office applications for computing tasks? Why or why not? • Which company and business model do you believe will prevail in this epic struggle? Justify your answer.
  • 4. Google Business Strategy and Model Focused on the Internet and the Web. Popular Search Engine . Online advertising services. Provides inexpensive, flexible web based service and software tools.  Offers cloud computing.
  • 5. Microsoft Business Strategy and Model Focused on the desktop computing  Provides windows operating system . Office and business orientated products. Also provides internet based products like MSN, Hotmail, windows live net scrape etc.
  • 6. Microsoft attempt to acquire Yahoo
  • 7. Microsoft attempt to acquire Yahoo  Yahoo! owns 13.8% of the Internet search market.  Microsoft owns 17.7% of the Internet search market.  A merger between Microsoft and Yahoo would give the company 32.5% of the Internet search market  Google currently owns 56.3% of the Internet search market.  95% of the computers use the Microsoft applications
  • 8. The announced deal with Microsoft and yahoo on 2007
  • 9. My recommendation 17.7%, share Yahoo! has been on a downward spiral in the Internet search market. Buyer (Microsoft)+Target (Yahoo!)=$44.6 Revenue from Microsoft + Yahoo! = $4.74. Revenue from Google = $6.12 Difficult to integrate Yahoo!’s culture.
  • 10. Google Broadband Internet connections provides more bandwidth for users. Computing more and more computing tasks. Security Tool Warning. Sending Anonymous Data to Google. Integrating Google Desktop and the Google Search Appliance or Google Mini.
  • 11. Microsoft Feel comfortable to use Internet on PC desktop through Microsoft . Users are familiar with Microsoft products . Windows Firewall settings.  Microsoft Security Essentials.
  • 12. The significance of Google Apps  Series of web based application. cheaper, simpler versions of the application. creating collaborative Web sites tools. The applications are smaller.
  • 13. Google Application  G-mail Google+(plus) G-talk Google Calendar Google Docs and spreadsheets . Google Chrome
  • 14. Google Apps instead of Microsoft Office applications Price differentiation. Access ability.
  • 15. Google Apps instead of Microsoft Office applications Security: Restriction of law: Existence platform:
  • 16. Recommendation about Google VS Microsoft. Microsoft: Develop computer base technology industry. Google: Develop web base technology industry. Microsoft: Develop Internet search capabilities. Google: Developing internet Apps. Microsoft: Promoting their own product through web. Google: Web-based advertising market.