MIL-LESSON1.pptx
- 1. LESSON 1 Introduction to Media and Information Literacy WILLY G. DE L A CRUZ Teacher II
- 2. This module will help you achieve Media and Information Literacy (MIL) learning competency: Describe how communication is influenced by media and information.(MIL11/12IMIL-IIIa-1) To help you master the competency mentioned above, you will undergo four lessons: Lesson 1: Introduction to Media and Information Literacy Lesson 2: Media, Society, Culture, and You Lesson 3: Brief History of Media Lesson 4: Communication Models and Theories
- 3. Multiple Choice. CHOOSE the letter of the best answer from the given choices. 1.Refers to the communication between two persons, whether they are verbal or non-verbal. A.Interpersonal Communication B.Mass Communication C.Mediated Communication D.Face to Face Communication
- 4. ANSWER:
- 5. 2. A media literate person can access, analyze, and respond to a range of media. A. False B. True C. Maybe D. Neither
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- 7. 3. The first printing press of the world was invented by: A. Johannes Gutenberg B. Martin Luther C. Thomas Edison D. Isaac Newton
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- 9. 4. Which of the following is an example of interpersonal communication? A. The President giving a speech on television. B. Two friends talking over the phone. C. A teacher lecturing the class. D. Two friends talking together.
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- 11. 5. It is an example of an organizational communication. A. Brand advertisement B. Memorandum C. TV Commercial D. Radio interview
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- 13. 6. Media can influence people and norms. A. False B. True C. Maybe D. Neither
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- 15. 7. In the communication process, there is always an interference in the transmittal process. This is called? A. Buffer B. Signal Jam C. Noise D. Interruption
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- 17. 8. It’s the term commonly used to refer to communication systems that are configured to create, produce, and disseminate media texts to mass audiences. A. Organizational Communication B. Mediated Communication C. Interpersonal Communication D. Mass Communication
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- 19. 9. It’s the term commonly used to refer to communication systems that are configured to create, produce, and disseminate media texts to mass audiences. A. Organizational Communication B. Mediated Communication C. Interpersonal Communication D. Mass Communication
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- 21. 10. Linear communication is a one way communication. A. False B. True C. Maybe D. Neither
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- 23. Lesson Introduction to Media and Information Literacy 1 Media and Information Literacy equips learners with the 21st century skills needed by them to compete with the unending developments in technology. In this lesson, you will be introduced to the basic concepts of media and information literacy, its history and its importance to our existence. Lesson Introduction to Media and Information Literacy 1
- 24. Lesson Introduction to Media and Information Literacy 1 WHAT’S NEW Look closely at the picture below. Examine carefully how the people communicate and interconnect with each other. Based on your personal experience, how do you connect with your family and friends and vice- versa? Are there any similarities you see in the picture with how you communicate with each other?
- 25. Lesson Introduction to Media and Information Literacy 1 Photo credit: https://www.google.com/amp/s/ersearchleap.com/analysis-b-2-c-social/media.communication-germany/amp/
- 26. Lesson Introduction to Media and Information Literacy 1 MEDIA MEDIA YOU USE ACTIVITY 1: Enumerate the Media You Used in Connecting With Other People
- 27. Lesson Introduction to Media and Information Literacy 1 WHAT IS IT With the advent of communication technologies in the 21st century, learners could easily access to information needed by them at their finger tips. The existence of technology paves the way to communicate with multiple people from different parts of the world using different platforms. As Thomas Freidman( ???) wrote in his book The World is Flat, the internet itself has flatten the world, where people from all walks of life, location, culture and age can access and exchange the same information at the same time. Before we go further, let us familiarize ourselves with basic terms and concepts associated in communication.
- 28. Lesson Introduction to Media and Information Literacy 1 DEFINITION OF TERMS COMMUNICATION: pertaine to a purposeful exchange of information and messages between people or groups of people by speaking, writing, gestures, and signs. MESSAGES: refer to any form of communication (information, feelings, and ideas) passed or transmitted using a channel. Turow (2007) described them(messages) as a collection of symbols that appear purposefully organized (meaningful) to those sending or receiving them.
- 29. Lesson Introduction to Media and Information Literacy 1 MEDIA: are the methods or tools in which information can be exchanged and communication can be facilitated. INTERPERSONAL COMMUNICATION: refers to the communication between two persons, whether they are verbal or non-verbal. MEDIATED INTERPERSONAL COMMUNICATION:refers to the p[rocess where technology stands in between the parties communicating and becomes the channel by which the message is sent or received.
- 30. Lesson Introduction to Media and Information Literacy 1 MASS COMMUNICATION: refers to communication systems used to create, produce, and disseminate media texts to mass audiences. Traditional forms of mass communication consist of newspaper, radio, television, and film, it is also understood that in mass communication, there is no immediate feedback between the source and the receiver. ORGANIZATIONAL COMMUNICATION: refers to communication used in the business environments.
- 31. Lesson Introduction to Media and Information Literacy 1 MEDIA AND INFORMATION LITERACY: refers to the essential competencies (knowledge, skills, attitudes) that allow citizens to engage with media and other information providers effectively, and develop critical thinking and life-long learning skills for socializing and becoming active citizens.
- 32. Lesson Introduction to Media and Information Literacy 1 WHAT’S MORE There are two types of communication that we usually engage into: interpersonal communication and Interpersonal communication. Both are mediated by technology to allow easy form of fedbacking. Activity 2: List DownScenarios on Mass Communication and Interpersonal Communication
- 33. Lesson Introduction to Media and Information Literacy 1 ACTIVITY 2: List Down Scenarios on Mass Communication and Interpersonal Communication INTERPERSONAL COMMUNICATION MASS COMMUNICATION
- 34. Lesson Introduction to Media and Information Literacy 1 WHAT I HAVE LEARNED Practice your skills and knowledge further by answering the attached Learning Activity Sheet on Introduction to Media and Information Literacy.
- 35. Lesson Introduction to Media and Information Literacy 1 WHAT I CAN DO To foster better communication in order to develop strong relationship with other people, create a “talk show” making your household members are the “guests.” Follow the outline below in developing your talk show. Name of the show Theme of the show Run time Topic for Discussion Name of guests Guide Questions for the guests 1. 2. 3. 4. 5.
- 36. Lesson Introduction to Media and Information Literacy 1 Lesson Media, Society, Culture and You 2 WHAT I NEED TO KNOW In this lesson, you will be exposed to the various influences of media in our culture and society. In addition, you will explore examples on how media is used to persuade and change the level of perceptions of people on things around them.
- 37. Lesson Introduction to Media and Information Literacy 1 WHAT’S NEW Advertisements done through technology has afforded us with opportunities to update ourselves with the new developments in the world.
- 38. Lesson Introduction to Media and Information Literacy 1 ACTIVITY 3: Look at closely at the posters of cigarette brands below. Examine them carefully whether they are effective or not in urging the consumers to buy them.
- 39. Lesson Introduction to Media and Information Literacy 1 POSTER A (KIM) POSTER B (MARLBORO) 1.. 1) 2. 2. 3. 3. 4.
- 40. Lesson Introduction to Media and Information Literacy 1 WHAT IS IT There are seven principles of persuasion whish are used by advertisers to attract people to patronize theire products(Dr. Robert Cialdini, ???).
- 41. Lesson Introduction to Media and Information Literacy 1 Reciprocity We are obliged to give if we have been given something. Scarcity If it’s scarce, we want it more. Use this by highlighting the Benefits, Uniqueness, and Possible Loss. Authority We are more likely to comply with a request if it is coming from a perceived authority/expert. Consistency We want to be consistent with our past commitments, even if the initial commitment is much smaller Liking We like people who are similar, who give us compliments and who cooperate with us. Consensus If others (especially if similar others) are doing it, then we are likely to do ourselves. You may view the video presentation here: https://youtube.com/watch?v=cFdCzN7RYbw (Science of Persuasion)
- 42. Lesson Introduction to Media and Information Literacy 1 WHAT’S MORE Media serves as an instrument in bringing about development of a country. It helps promote advocacies on social issues like anti-bullying, free education, positive self-image, a healthy life style, breast cancer awareness, HIV/AIDS, and others.
- 43. Lesson Introduction to Media and Information Literacy 1 ACTIVITY 4:Watch the advocacy campaign of the Department of Health Philippines on Family Planning(https://youtube.com/watch?v=2pNWpoje bjc,Family Planning TVC 2014). After watching the video, answer the questions found in the table below:
- 44. Lesson Introduction to Media and Information Literacy 1 What is the advocacy message? What persuasion technique did it use? Was it effective or not? Why?
- 45. Lesson Introduction to Media and Information Literacy 1 WHAT I HAVE LEARNED Media and Information Literacy provides learners with ample opportunities on its usability in obtaining information in an easy manner.
- 46. Lesson Introduction to Media and Information Literacy 1 WHAT CAN I DO Media can easily influence our way of perceiving things around us. To demonstrate such effect, choose a song that is currently popular among the youth. Listen to the lyrics of the song repeatedly and familiarize yourself with it. Ask yourself the following questions: What is the message of the song? Does it enforce positive or negative behavior? Considering that the song is very popular, do you think it will have an effect to the youth? Why? Write the lyrics of the song below with your answer.
- 47. Lesson Introduction to Media and Information Literacy 1 Lesson Brief History of Media 3 WHAT I NEED TO KNOW In the previous two lessons, you’ve learned the various influences of media in the communication processes among individuals. In this lesson, we will look back briefly on the history of media and how it evolves through the years; and its impact to our culture and society.
- 48. Lesson Introduction to Media and Information Literacy 1 WHAT’S NEW ACTIVITY 5: Match Column A with Column B by connecting them with a line. COLUMN A COLUMN B Typewriter Audio cassette tape Twitter Television Personal Computer Facebook Telephone Instagram Radio Phonograph
- 49. Lesson Introduction to Media and Information Literacy 1 WHAT IS IT The printing press paves the way of easy access to information ending the elite’s manipulation of knowledge. The printed words which can now be produced en masse, and cheaply, have become instrumental in giving birth to Protestantism, revolutions, the industrial revolution, and eventually our current state.
- 50. Lesson Introduction to Media and Information Literacy 1 BELOW IS THE TIMELINE OF MILESTONES IN MEDIA EVOLUTION: PRE-INDUSTRIAL AGE 1041: Movable clay type printing in China. 1440: The first printing Press in the world by the German goldsmith Johannes Gutensberg. 1447: First printed advertisement in a book by William Caxton
- 51. Lesson Introduction to Media and Information Literacy 1 INDUSTRIAL AGE (1700 TO 1930) 1774: Invention of Electric Telegraph by George Louis Lesage 1829: Invention of Typewriter by W.S. Burt 1876: Invention of Telephone by Alexander Graham Bell 1877: Invention of the phonograph by Thomas Alva Edison 1894: Invention of radio by Guglielmo Marconi
- 52. Lesson Introduction to Media and Information Literacy 1 EARLY 1900S: START OF THE GOLDEN AGE OF TELEVISION, RADIO, AND CINEMA 1918: First colour movie shot “Cupid Angling” 1920: Invention of TV by John Logie Baird and First Radio Commercial Broadcast by KDKA radio station a daughter company of Westinghouse Electric and Manufacturing Company. 1923: The first news Magazine was launched—TIME 1927: First TV transmission by Philo Farnsworth
- 53. Lesson Introduction to Media and Information Literacy 1 ELECTRONIC AGE (1930S TO 1980S) 1940: Community Antenna Television system, early cable 1950: Black and White TV came out and became mainstream 1960: Rise of FM radio 1963: Introduction of audio cassettes 1972: Email was developed by Ray Tomlinson 1973: First handheld mobile phone by John Mitchel and Martin Cooper 1975: Introduction of VCRs (videocassette recorder) 1980: Colour television became mainstream and first online newspaper—Columbus Dispatch 1981: IBM personal computer was introduced 1985: Microsoft Windows was launched 1986: MCI Mail—first commercial email service
- 54. Lesson Introduction to Media and Information Literacy 1 EVOLUTION OF NEW MEDIA (21ST CENTURY) 1991: World Wide Web came into being by Sir Timothy John-Berners Lee 1995: Microsoft Internet Explorer was launched 1997: DVDs replaced VCR 2001: Instant Messaging Services 2002: Satellite radio is launched 2004: Facebook; 2005: YouTube; 2006: Twitter; 2007: Tumblr; 2010: Instagram
- 55. Lesson Introduction to Media and Information Literacy 1 WHAT’S MORE ACTIVITY 6:List down any Communication Medium or Platform( with a brief description) not included on the list of timeline of milestones in Media Evolution. MEDIA/PLATFORM DESCRIPTION
- 56. Lesson Introduction to Media and Information Literacy 1 WHAT I HAVE LEARNED To put into use the things you have learned, answer the attached Learning Activity Sheet on Introduction to Brief History of Media.
- 57. Lesson Introduction to Media and Information Literacy 1 WHAT I CAN DO Choose a social media platform that you are comfortable with and post the Media Evolution Timeline you have created with a brief description. Submit the link to your instructor.
- 58. Lesson Introduction to Media and Information Literacy 1 Lesson Communication Models and Theories 4 WHAT I NEED TO KNOW To enhance your knowledge on the use of technological communication , this lesson will tour you to basic communication models and theories. After the lesson, you should be able to understand the three types of communication model and create your own communication process model.
- 59. Lesson Introduction to Media and Information Literacy 1 WHAT’S NEW ACTIVITY 7: Match the description in Column A with the illustration in column B by connecting them with a line. COLUMN A COLUMN B LINEAR MODEL One way communication Used for mass communication Senders send message and receivers receive only No feedback Concept of noise TRANSACTIONAL MODEL Used for interpersonal communication Senders and receivers interchange roles Simultaneous feedback Context of environment and noise Feedback is taken as a new message INTERACTIONAL MODEL Used for new communications like internet Slower feedback in turns Concept of field of experience Known as convergence model Communication becomes linear if receiver does not respond
- 60. Lesson Introduction to Media and Information Literacy 1 WHAT IS IT The three basic communication models:Linear Model, Transactional Model, and Interactive Model. Below is an illustration that shows the descriptions as well as the pros and coms of each model.
- 61. Lesson Introduction to Media and Information Literacy 1
- 62. Lesson Introduction to Media and Information Literacy 1
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- 64. Lesson Introduction to Media and Information Literacy 1 WHAT’S MORE ACTIVITY 8: Based on personal experience, provide a Scenario for Each Model. LINEAR COMMUNICATION TRANSACTIONAL MODEL INTERACTIONAL MODEL
- 65. Lesson Introduction to Media and Information Literacy 1 WHAT I HAVE LEARNED To demonstrate your knowledge on Media and Information Literacy, answer the Activity Sheet on Communication Models and theories.
- 66. Lesson Introduction to Media and Information Literacy 1 WHAT I CAN DO To conclude this lesson, choose one communication model and create a scenario (video, an audio recording, a comic strip, a script, a poste) illustrating your chosen model. The, send it to your teacher.
- 67. Lesson Introduction to Media and Information Literacy 1 SUMMARY People have to be media literate, information literate, and technology literate to live a full life in the 21st century. Media and information literacy will enable us to access, analyze, and respond to a range of media which will make us enjoy them more. The 21st century is about access to information. The challenge is in getting the right information by analyzing and filtering. Communication theories and models continues to evolve with the development of different technologies. Media can influence individuals, societies, and culture. It serves as a good tool to engage citizens into responding to social advocacies and development issue
- 68. Lesson Introduction to Media and Information Literacy 1 Thank you for listening