MIMS

This document outlines plans for a concert tour in China featuring DJs and the artist MIMS. Key details include performances planned for Beijing, Shanghai, and Hong Kong. The tour aims to promote the artists through branded websites, partnerships with Chinese social media sites, live streaming of concerts, merchandising, and advertising in print and radio. The target demographic is urban young professionals interested in Western culture and music. The total estimated cost for the three-city tour is 260,160 RMB.