Marketing and Visitor Services Mini Series: Bringing Horticulture Back to the Public
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The document discusses using horticulturists to revitalize interest in public gardens and horticulture. It proposes having horticulturists give guided tours, write content for the website and social media, and create audio tours to educate visitors about plant collections and the work that goes into maintaining them. This approach could help connect the public to the horticultural field and enhance the visitor experience, but challenges include finding time for horticulturists to do this and developing engaging formats that keep up with changing gardens.
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Marketing and Visitor Services Mini Series: Bringing Horticulture Back to the Public
- 1. Bringing Horticulture Back to the Public Sean Barnes Franklin Park Conservatory
- 2. A Renewed Approach to Revitalizing Interest in Horticulture and Public Gardens What Is It? -Essentially developing and promoting horticulturists as representatives for our institution. - Bridging the gap between the general public and the horticultural world
- 3. Economy The ‘Green’ movement Visitor expectations Driving Forces:
- 4. Why use horticulturists? Knowledge and interaction with collections Passionate Can relate what kinds of things go in to maintaining collections Work hands on with exhibits Can impart knowledge, passion and motivation in visitors
- 5. Methods Guided Tours Website write-ups Audio tours Webblasts Facebook Twitter
- 6. Challenges Finding time Developing formats for ever-changing environments Creating a product that enhances visitor experience
- 7. Conclusion Horticulturists are an often under-utilized resource in the realm of visitor experience. Visitors expect to find quality collections but why not give them an even greater experience through interactive tours that showcase the people that help to make the collections come alive. THE END