mit-sloan-design-thinking-course.pptx
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The document summarizes a Design Thinking course from MIT Sloan Executive Education. The course covers key concepts of design thinking including empathy, human-centered design, iterative design, and prototyping. It outlines 10 modules that cover topics such as identifying customer needs, developing solution concepts, and product development processes. The course uses a social innovation project around bringing urban educated Indian women back into the workforce as a case study for applying design thinking concepts and frameworks.
mit-sloan-design-thinking-course.pptx
- 1. DESIGN THINKING – MIT SLOAN Guru Bettadapura Vijendra, Cisco Systems
- 2. Design Thinking Overview AGENDA Course modules overview (topics, framework, key takeaways) Team project (milestones, mission statement, etc.,) 01 02 03
- 3. Design Thinking Course Summary – MIT Sloan Executive Education Design Thinking Overview Definition Design thinking is a problem-solving and innovation methodology that emphasizes a human-centred approach to solving complex problems and creating innovative solutions. It is often used in various fields, including product or service design, business, and social innovation. Empathy Understand the emotions, experiences, and motivations of users to gain deep insights into their needs and challenges Human Centered understanding and empathizing with the needs, behaviours, and perspectives of the people who will be impacted by the problem or solution Iterative Constant refinement and improvement of ideas and solutions through repeated cycles of prototyping, testing, and learning Collaborative Multidisciplinary collaboration. Teams with diverse skills and perspectives work together to generate innovative ideas and solutions Creative Problem Solving Encourages the exploration of a wide range of solutions and techniques, often through brainstorming, mind mapping, and other creative exercises Prototyping Simple, low-fidelity representations of ideas or more sophisticated models. They allow for testing and refining concepts quickly and efficiently. User Feedback Feedback helps validate ideas, uncover issues, and refine solutions based on real-world user experiences.. Process Principles ResearchYour Users' Needs StateYour Users' NeedsandProblems Challenge Assumptions and CreateIdeas Startto Create Solutions TryYour SolutionsOut Sources:ChatGPT, interaction-design.org
- 4. Design Thinking Course Summary – MIT Sloan Executive Education Module 1 Design Thinking Skills Topics Innovation challenges Key Innovation skills – Explore, Create, Implement Process and Frameworks Real, Win, Worth it Framework Phases of generic design thinking process Team Project Team assignment 1 : Choose an innovation opportunity Social Innovation : Bring urban educated women from India back- to-work after extended career break My Key Takeaways Sweet spot for Innovation lies at the intersection of Desirability, Feasibility and Viability Field research is critical involving multiple types of users, stakeholders and research techniques
- 5. Design Thinking Course Summary – MIT Sloan Executive Education Module 2 Identifying Customer Needs Topics Product development process User types – Lead and extreme users Needs type – Primary, secondary and latent needs Process and Frameworks Product development process Concept development process Writing needs statements framework Team Project Team assignment 2 : Needs analysis Create a mission statement for your project Perform needs analysis by talking to or observing different types of customers Using your customer research, identify 5-10 primary and secondary needs My Key Takeaways Begin with mission statement and end with needs statements Important to get the Needs statements captured right for the downstream development process
- 6. Design Thinking Course Summary – MIT Sloan Executive Education Module 3 Product Specifications Topics Translate needs into product specs (metrics, unit, values) Benchmarking needs across competition Process and Frameworks Requirements flow down Team Project <Break> My Key Takeaways Flow - Needs specs sub specs component specs manufacturing process process level specs
- 7. Design Thinking Course Summary – MIT Sloan Executive Education Module 4 Applied Creativity Topics Brainstorming-Rule, setup, sketch modeling, etc., Problem solving through problem decomposition Concept of down selection Process and Frameworks SCAMPER technique Empathy map Team Project Team Assignment 3 – Developing a solution concept Choose a primary or secondary need Decompose the need into sub-problems generate a list of solutions for one of the sub-problems Create a sketch or storyboard to visually represent each solution concept. My Key Takeaways Brainstorming start from quantity and variety and ends with quality and refinement
- 8. Design Thinking Course Summary – MIT Sloan Executive Education Module 5 Prototyping Topics 4 prototype types (physical, focused, analytical, comprehensive) Prototype strategy Prototyping methods Process and Frameworks 2x2 framework to map 4 prototype types (physical, focused, analytical, comprehensive) Team Project <Break> My Key Takeaways Use prototype to discover fastest route to failure Consider what you can learn from various prototypes and how each of these help to evaluate your concept
- 9. Design Thinking Course Summary – MIT Sloan Executive Education Module 6 Design of Services Topics Service experience cycle Finding innovation opportunities in a service experience Process and Frameworks Service experience cycle – process flow Team Project Team Assignment - 4 Sketch the service experience cycle map Identify 3 innovation opportunities and 3 improvements for each opportunity My Key Takeaways Each step in the service experience cycle is an opportunity for innovation
- 10. Design Thinking Course Summary – MIT Sloan Executive Education Module 7 Product Architecture Topics Modular and Integral architecture Decomposition of product into sub- systems Allocation of functions to sub-systems Process and Frameworks Specification of multiple variants of sub-systems to suit different customer segments Team Project N/A My Key Takeaways Product architecture is the arrangement of functional elements into physical chunks Think of your product or service as a family as variants Functional modules of a product is supported by company’s strategic intent
- 11. Design Thinking Course Summary – MIT Sloan Executive Education Module 8 Financial Analysis Module 9 Design for Environment Module 10 Product Development Process Topics Calculate the net present value (NPV). Assess if your product idea is backed by a strong business rationale (Worth-It). Discuss why a company may pursue a product or service design with a negative NPV Topics Apply the design for environment (DFE) principle to the product design process Apply the life cycle assessment (LCA) principle to the product design process Identify the environmental impacts of an existing product that may occur over its life cycle Define the key characteristics and benefits of the DFE and LCA principles Topics Analyze a product development process Differentiate between a variety of product development processes
- 12. Project Milestones (5 Team Assignments) 1. Innovation Opportunities Develop list of Innovation opportunities/Problem s to solve 2. Mission Statement Market opportunity Benefits proposition Business goals Market users Stakeholders 3. User Research Persona development Empathy map: Say, think, feel, do 7. Competitive Analysis Map features against the competitors 8. Business Model Revenue streams 5. Solution Concept Storyboard Customer journey mapping 9. Financial Analysis Cost Revenue analysis Gross margin Breakeven analysis 10. Recommendations Recommendations and next steps 4. Needs Statements Document primary, secondary and latent needs Need decomposition 6. Service Experience Cycle Map Sketch Identify Innovation opportunities 3 Improvements Design Thinking Course Summary – MIT Sloan Executive Education
- 13. Recent research suggest that 67% of urban educated indian women are unemployed. There are multiple challenges women face in seeking employment, staying employed throughout different stages of life, and getting re-employed after a career break. A 2018 McKinsey report estimated that India could add $552bn to its gross domestic product (GDP) by increasing its female workforce participation rate by 10 percent. We are investigating ways to retain or increase female workforce participation in India.