Mitsu
- 1. Mitsubishi outlander A) The aim of the campaign was to make the public awareof the productthat they are offering and information about it that might make you want to buy it, it also gives dates that state when it was released, and the campaign aimed it at the target audience. And the campaign was created by the ‘Golley Slater Cardiff’ agency. B) The target audience for the Mitsubishioutlander is probably adults at children are not going to be buying cars at their age and it is probably aimed more at people who have bigger family’s as it is a “big” car and being a 4x4 it is probably aimed at people who are going to go through tough terrain and off road as the car is suited to that sortof terrain. Itis most likely aimed at people who are fromC1-B as the car starts at £25,355which is a sortof middle price car as it is too expensive for people who are below C1 on the NRS scale and it is probably too cheap or not luxurious enough for people who are above B on the scale. C) The product is presented in a slightly humours way and at time is a play on words butalso brings across thefacts and things included like the fact that it has 7 seats. Again the TV advert includes the key points such as the 100 improvements it has and the price of the car but also is funny in the outfits some of the people in it are wearing. Whereas the print advertis 100% factual. D) The unique selling point for the car in the radio advert was the fact that it had 7 seats which not all 4x4’s offer 7 seats and therefore gives their 4X4 an edge over competitors who only have 5 seats. Whereas in the TV advert the unique selling point of the car was that it had over 100 improvements from that the older model didn’t have therefore making it come across to the target audience as being way better than its predecessor. Print based Advertanalysis: What does it bring to the campaign?
- 2. Mitsubishi outlander The print based advertbrings a senseof seriousness and information to the target audience as it includes things like the price of the car and things like the information about the performanceof the car and features that it includes. And it also includes a slogan aboutthe car. How does it reach its intended audience? Itprobably reaches its target audience as it would be in things like car magazines or newspapers aimed at parents who are likely to buy the car and in big or major areas they are likely to be on billboards that thousands of motoristwill see when they drive pastit and also if people have a car fromMitsubishi then they might receive news about a new car and therefore could get sent the print based information about this car. How they differ to the TV and radio advert? Itis different to the TV and radio adverts as it is serious and not as humours as the TV and Radio advert and instead includes more details about the car than the TV and radio advert mainly due to the fact that if you see the advertin the paper you can read through it multiple times and can keep hold of it whereas with the TV and radio adverts you will only listen to them once and after that you will have to go and find them to see or listen to them again so they have to be shortand easy to remember whereas you’ll like havethe print based producton hand. How do the adverts and their campaigns link together?
- 3. Mitsubishi outlander The seriousness of the print based product and the humour that the TV and radio adverts bring to the campaign combines to make a campaign that humours the target audience while also providing the key information about the product and therefore they have a quite rounded campaign that includes all the key things. And it has been adapted as younger people are more likely to watch TV than really old people who read newspapers and magazines and are probably moreinterested in the factual side of a product over the humour, subsequently the Radio and TV advertare aimed primarily at younger people who are more likely to watch TV and listen to the radio than read magazines and that is why the tone is slightly different than the print based factual product. How successfulwas theproduct? Well in 2016 the MitsubishiOutlander was sold 24846 times in the US whereas in 2015 it was sold 19055 in the US which is 5791 cars less so judging by those figures from http://www.goodcarbadcar.net/2011/01/mitsubishi-outlander-sales- figures/it was a lot more successful than the campaign the previous year as they sold over 5000 morecars. Radio Advert: https://www.youtube.com/watch?v=1REzy3_K__M What it brings to the campaign? The radio advert adds an additional method of advertising for the campaign and it allows them to reach a wider audience as millions of people listen to the radio while driving and some people listen to it at home. It also adds a bit of humour to the advert as it isn’tas serious as some other radio adverts for cars, however the advert still remains informativeand gives key details like how the car has “7 seats,”. How does it differ to the Printand TV based adverts? Itdiffers fromthe other types of adverts becauseit doesn’thave as much information than the print based adverts has and instead is in a question and responsestylewhereas the Print based advert is justa picture of the car with all the key information about the car, with the limited amount of dialogue it helps the audience as they don’t have to interpret as much information at the same time whereas if you went past a billboard with the
- 4. Mitsubishi outlander print advertof the car you could possibly nothave enough time to interpret all the information being given to you. How does the radio advertlink with the other adverts in the campaign? Itlinks with other campaigns because alongside the TV advert it brings a senseof humour to the advertand therefore makes it more memorable than a plain informativeadvert as it provides the audience with a bit of comedy while still conveying the point that it is trying to get across. And with the Seriousness of thePrint based advertand the humour of the TV advertcomes together to create a strong campaign that targets different target audiences and accesses a wide audience. Television advert: https://www.youtube.com/watch?v=NlSKQlTvT3c What does it bring to the campaign? Like the radio advert it adds humour to the campaign by having a large group of people dressed in interesting clothes and costumes giving their opinions on the car and is more appealing to audiences than 1 person solely speaking about the advert for 30 seconds, while it is slightly humouring it is also still informative and gives key information to the audience. How does it differ to the Printand TV based Adverts? Itdiffers to these adverts as it has a wider range of people talking about the car and giving information to the audience while the radio advert has 2 people talking about the car. It differs to the other advert types as it is more likely to be aimed at younger audiences as the print based advertis more likely to be seen by older people looking at car magazines with younger people morelikely to hear about the car through TV and Radio. How does it link to other advertising methods in the campaign? Itlinks with the other methods of advertising because it gives the audience another way of being able to find out aboutthe advertand therefore Mitsubishihave multiple ways of making their productknown to people as
- 5. Mitsubishi outlander the moretypes of advertising they have the more likely it is that people will know about the product. Italso links as it helps to create a complete and coherent campaign that is funny and humorous while still being informative for the audience. G) The ASA is the advertising standard authority who regulate the adverts that we see and make surethat they stick to the advertising rules that are set out and that they respond to complaints from the public about adverts and see if the adverts arebreaking the advertising rules and if so they deal with these adverts. They can ban Ad’s that are Offensive, misleading, harmfuland irresponsible. And they conduct tests to ask the public opinion and identify areas that they need to take action against. OFCOMarea company that deal with TV and radio sectors and make surethat people watching TV or listening to the radio don’t hear harmfulor offensive things, also they make surepeople who are in radio or TV programmes aren’t treated unfairly. And OFCOMact under the rules set out by parliament and if funded by the government. The British board of film classification is a non-profitbusiness/organisation founded in 1912 thatchooses whatrating each film should be when we see then at cinemas, they also rate DVDS and some video games. They decide their ratings by every 4-5 years asking the public’s opinion of whateach rating should be and whether in the last 5 years since they last did this has their opinion on how films are rated changed, with this information they decide what the ratings should be based on this information. H) The campaign had a TV advert, Radio advertand a print based productthat promoted their product.