Mixi presentation
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Mixi is the dominant social media platform in Japan, equivalent to Facebook. It targets only Japanese users, requiring a Japanese phone number for registration. This focus on anonymity and privacy aligns with Japanese cultural values of respect, politeness, and restraint in self-disclosure. While platforms like Facebook and Twitter have grown in popularity in recent years, Mixi maintains its position through a communication style that emphasizes close relationships with limited sharing of personal information or activities.
Mixi presentation
- 1. + Mixi = Mix + I in Japan Presented by Chai Fang Tan Follow me @chaifangtan www.adeline10.com
- 2. + The Japanese Culture Value anonymity & privacy Value respect & politeness Good listeners Think before talk Think before post
- 3. + Social Media in Japan Facebook , 13.5 Mixi , 27.1 Twitter, 23 GREE, 26 Mobage, 24.4 8 Popular social media platforms in Japan
- 4. + Social Media Platforms in Japan #5 Facebook 6 million new users from Japan in a year Earthquake crisis in March 2011 #4 Twitter Low self-disclosure Post news #3 Mobage Social gaming for Android users 3 languages Over 30 million players #2 GREE Social gaming
- 5. + Mixi: #1 in Japan Equivalent to Facebook Launched in 2004 Target the Japanese audience ONLY Registration by invite A valid Japanese phone number for registration Japanese language
- 6. + Courtesy of Mixi about page
- 7. + Mixi Communication Courtesy of Mixi about page
- 8. + Mixi Social Circle Courtesy of Mixi about page
- 9. + Mixi News Local stories Sensational & soft news Entertaining Sources from local newspapers & online news websites
- 10. + Mixi versus Facebook Mixi (Low self-disclosure, high commitment relationships) Nicknames & gravatars Track visitors Can’t see friends’ “like” activities Facebook (Low-to-high self-disclosure, low-to-high commitment relationships Real names & photos Good for businesses Multipurpose
- 11. + In summary moving to a more open style of social media Mixi targets local audience Language barrier Restrictive registration Safe and secure Low self-disclosure & High commitment to relationships Facebook is catching up.
- 12. + Any questions? Thanks for listening