MK230 Unit #6 - Assignment
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This document discusses creating a video podcast as an interactive promotional tool for a small chocolate company. It introduces the clients, Steve and Kate Masterson of Hatch Family Chocolates, and explains that a video podcast on platforms like iTunes, YouTube and Vimeo could provide content about the company's history, products, store operations and promotions to gain continued exposure, attract new customers and foster partnerships.
MK230 Unit #6 - Assignment
- 1. INTERACTIVE PROMOTIONAL TOOL VIDEO PODCAST Dylan John Mazziotti MK230 - Advertising & Promotion / Unit 6: Assignment Saturday, August 27, 11
- 2. INTRODUCTION Steve Hatch Kate Masterson Hatch Family Chocolates “The Little Chocolatiers” Saturday, August 27, 11
- 3. INTRODUCTION Facebook Fan Page Design Client Social Media Client Saturday, August 27, 11
- 4. WHY A VIDEO PODCAST? Television Video Podcast iTunes Vimeo YouTube Saturday, August 27, 11
- 5. WHY A VIDEO PODCAST? Personal History Family History Store History Behind The Scenes Saturday, August 27, 11
- 6. WHY A VIDEO PODCAST? New Location New Products Contests & Promos Practical Jokes Saturday, August 27, 11
- 7. THE RESULT? Continued Exposure New Customers Possible Partnerships ... & More! Saturday, August 27, 11
- 8. IN CLOSING Introduction Television to Podcast Content Results Thank you! Saturday, August 27, 11