MktgTechDeployment
- 1. FIND THE RIGHT PARTNER Your chosen vendor should “own” the launch plan: request materials and information and communicate daily Partner should understand the unique requirements of your industry TAKE A PHASED APPROACH Limit scope of each step while laying foundation for future change Start with beta group to get valuable user feedback for implementation ENGAGE THE USER BASE Weekly status calls ensure better usability among end-users, not just at the corporate level Continue engagement after beta and company-wide launches EMPHASIZE TRAINING Vendor should be highly involved and experienced in training process Slide decks, FAQs, videos and webinars should be part of vendor-supplied training materials Effective end-user training increases adoption and ensures success PROVIDE ONGOING SUPPORT Communication between vendor and your company should continue after launch System should evolve and scale with your business as needed MARKETING TECHNOLOGY DEPLOYMENT: FIVE KEYS TO SUCCESS WHY IT’S IMPORTANT A marketing technology deployment involves an investment of both time and money. There’s no better way to mitigate your investment risk than taking a good first step. 1 2 3 4 5