ML.pptxdata into insights that can guide decision-making to create a more resilient future. Climate change continues to pose an immense threat to our environment an
- 1. 02 May, 2024 RESEARCH PROPOSAL PRESENTATION PRODUCT RESEARCH PROPOSAL FOR INGOUDE COMPANY Timmerman Industries
- 2. Timmerman Industries HELLO! Warm greetings to all present. As we gather here today, I am excited to introduce our research proposal for Ingoude Company, which aims to address key challenges and capitalize on emerging opportunities in the market.
- 3. AGENDA OVERVIEW 01 05 02 06 03 07 BACKGROUND OF THE STUDY PROPOSED TIMELINE PROBLEM STATEMENT ANALYSIS FRAMEWORK OUR PORTFOLIO 04 08 METHODOLOGY TESTIMONIAL
- 4. Timmerman Industries BACKGROUND OF THE STUDY Our research focuses on the product market, an innovative solution designed to make the product become a top-of-mind product. By understanding market demand, competition, and technology, we aim to unlock this new product's potential, addressing critical needs and driving innovation in the market. Through this research, we aim to provide insights into its successful development, launch, and adoption, creating lasting value for stakeholders.
- 5. PROBLEM STATEMENT 01 02 Our study focuses on evaluating the market landscape, consumer trends, and competition pertinent to the new product. SCOPE OF THE STUDY RELEVANCE OF THE STUDY RESEARCH QUESTION Our study aims to pinpoint challenges and opportunities, assess feasibility, and offer strategic insights. Understanding its market implications is crucial for businesses aiming to stay competitive and meet evolving customer needs. How can the new product effectively address the market needs, leverage market trends, and differentiate itself in the competitive landscape? 03
- 6. AARON LOEB DANIEL GALLEGO PROPONENTS OVERVIEW Innovation Adoption Theory Maker Market Segmentation Theory Maker REESE MILLER Product Differentiation Theory Maker FRAMEWORK • Innovation Adoption Theory • Market Segmentation Theory • Product Differentiation Theory
- 7. METHODOLOGY Qualitative research methods involve collecting and analyzing non-numerical data to explore the underlying motivations, perceptions, and behaviors of individuals. In our research proposal, qualitative methods will be utilized to gain in-depth insights into consumer preferences, attitudes, and experiences related to the new product. Quantitative research methods involve collecting and analyzing numerical data to quantify relationships, trends, and patterns. In our research proposal, quantitative methods will be employed to measure the prevalence, frequency, and magnitude of certain phenomena related to the new product. QUALITATIVE METHODS QUANTITATIVE METHODS
- 8. MURAD NASER RICHARD SANCHEZ Scientist Chef MATT ZHANG Journalist SOO JIN AE LARS PEETERS Actor Accountant RUFUS STEWART Doctor QUALITATIVE DATA Administering structured questionnaires to a large sample of respondents to gather data on consumer demographics, preferences, and purchase intentions regarding the new product.
- 9. QUANTITATIVE DATA Using statistical techniques such as regression analysis, correlation analysis, and hypothesis testing to identify relationships between variables and test hypotheses related to the new product.
- 10. JANUARY FEBRUARY APRIL • Week 1-2: Finalize Research Proposal Outline and Objectives • Week 3-4: Conduct Literature Review on Relevant Theories and Concepts • Week 1-2: Develop Research Methodology and Instruments (Qualitative and Quantitative) • Week 3-4: Obtain Ethical Approval and Permissions for Data Collection • Week 1-2: Recruit Participants for Qualitative Interviews and Focus Groups • Week 3-4: Conduct Qualitative Data Collection • Week 1-2: Transcribe and Analyze Qualitative Data, Identify Emerging Themes • Week 3-4: Design and Administer Quantitative Surveys MARCH PROPOSED TIMELINE
- 11. ANALYSIS The analysis for the product research proposal presentation encompasses a comprehensive examination of the market landscape, consumer insights, competitive dynamics, feasibility considerations, and strategic recommendations.
- 12. ANALYSIS Through a deep dive into market trends, consumer preferences, and competitor strategies, the proposal aims to identify opportunities, challenges, and potential pathways for success.
- 13. OUR PORTFOLIO
- 14. ALFREDO TORRES BAILEY DUPONT DANI MARTINEZ HAE-WON JEON CHAD GIBBONS It addresses a real need in the market and has the potential to revolutionize the industry. Its unique features and benefits make it a game- changer in the market! Consumers are genuinely excited about this product! I have no doubt that it will be a tremendous success in the market. The positive feedback received so far is incredibly promising. TESTIMONIAL
- 15. THANK YOU 02 May, 2024 Timmerman Industries