Media Monitoring - TV coverage of the election campaign
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This document summarizes TV media monitoring of Georgia's 2010 election campaign. It monitored 6 news programs from April 26 to June 6, tracking 271 programs containing over 4,800 news items, of which 2,493 were relevant to the election. The monitoring analyzed the time allocated to candidates, type and tone of coverage, and use of administrative resources both quantitatively and qualitatively, looking at objectivity, facts, propaganda, and other trends.
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Media Monitoring - TV coverage of the election campaign
- 1. European UnionGeorgiaMedia MonitoringTV coverage of the election campaignJuly 2010
- 2. Scope of MonitoringMonitoring period: April 26-June 6, 2010Monitored news programs:Moambe (GPB Channel 1, 20:00)Kurieri (Rustavi 2, 21:00)Kronika (Imedi, 20:00)Dghes (Kavkasia, 20:30)Ukomentarod/Akhali Ambebi (Maestro, 22:45/21:00)Time News (Real TV, last edition)Total: 271 news programs, 4893 news items (2493 relevant)
- 3. MethodologyQuantitative componentTime allocated for candidates/partiesType of coverage (direct, indirect)Tone of coverage (positive, neutral, negative)Use of administrative resourcesQualitative componentObjective/neutral coverageFactual reportingHate speechPropaganda/hidden advertisementBlack PR