Interaction Bridges: Collaboration Tool for Marketing Accountability
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The document outlines a collaboration tool designed to enhance marketing accountability, focusing on customer-centric growth through accountability, alignment, and agility. It emphasizes the importance of clear communication and a common vision among employees, while providing frameworks for bridging interaction gaps among different roles. The content further details strategies for improving organizational efficiency and effectiveness in marketing operations.
Interaction Bridges: Collaboration Tool for Marketing Accountability
- 1. A Collaboration Tool for Marketing Accountability Interaction Bridges Center your business on customers as the key to growth: accountability, alignment & agility
- 2. Collaboration is About Adding Value Common vision Smooth handoffs Clear communication © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 3. Bridges for Marketing Collaboration Project Managers Sales Reps Service Reps Executives Any Employee © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 4. Bridges for Marketing Collaboration Project Managers Sales Reps Service Reps Executives Any Employee Perspectives Goals Incentives © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 5. Bridges for Marketing Collaboration Project Managers Sales Reps Service Reps Executives Any Employee Perspectives Values Goals Incentives Styles © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 6. Everyone is a Chameleon TRUE SELF Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 7. Everyone is a Chameleon TRUE SELF Adapt & Grow DEVELOPED SELF Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 8. CONTEXTUAL SELF Momentary Behavior TRUE SELF Adapt & Grow DEVELOPED SELF Source: Dr. Linda V. Berens Everyone is Chameleon © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 9. 3 Keys to Bridging Interaction Gaps Where we focus our attention when interacting Our pace and energyWays we influence others Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 10. Combinations of the True Self Where we focus our attention when interacting: Our pace and energy: Ways we influence others: Directing Communicator Informing Communicator Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 11. Combinations of the True Self Where we focus our attention when interacting: Our pace and energy: Ways we influence others: Directing Communicator Informing Communicator initiating role responding role Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 12. Combinations of the True Self Where we focus our attention when interacting: Our pace and energy: Ways we influence others: Directing Communicator Informing Communicator Initiating Role Responding Role ProgressOutcome Fastest Results | Best Results Fastest Start | Best Route Source: Dr. Linda V. Berens© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 13. Bridge to Anyone On-the-Fly Directing Communicator Informing Communicator Source: The Interaction Styles Model is the property of Dr. Linda V. Berens and cannot be used, duplicated or disclosed without the express permission of Telos Publications. © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 14. Bridge to Anyone On-the-Fly Responding Role Initiating Role Directing Communicator Informing Communicator Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 15. Bridge to Anyone On-the-Fly Responding Role Initiating Role Directing Communicator Informing Communicator Fastest Results Best Results Fastest Start Best Route Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 16. Bridging the Interaction Styles Anticipate Responding Role Initiating Role Directing Communicator Informing Communicator • Keep the group on track • Deliberate decisions • Define the process focus Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 17. Bridging the Interaction Styles Responding Role Initiating Role Directing Communicator Informing Communicator Anticipate Completion • Keep the group on track • Deliberate decisions • Define the process focus • Lead the group to the goal • Quick decisions • Results focus Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 18. Bridging the Interaction Styles Anticipate Responding Role Initiating Role Directing Communicator Informing Communicator Completion Integrate • Keep the group on track • Deliberate decisions • Define the process focus • Lead the group to the goal • Quick decisions • Results focus • Support the group’s process • Consultative decisions • Understand the process focus Source: Dr. Linda V. Berens © 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 19. Bridging the Interaction Styles Responding Role Initiating Role Directing Communicator • Keep the group on track • Deliberate decisions • Define the process focus • Lead the group to the goal • Quick decisions • Results focus • Support the group’s process • Consultative decisions • Understand the process focus Involvement • Facilitate the group’s process • Enthusiastic decisions • Interaction focus Informing Communicator Anticipate Completion Integrate Interaction Bridges is a trademark of ClearAction LLC© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
- 20. We guide marketing organizations to become a value center We are front-runners in Marketing Operations to create a consultancy dedicated to Marketing Operations to publish an article on MO to create a college course on MO to teach a professional symposium on MO to conduct a benchmarking study of MO practices © 2016 Marketing Operations Partners. All Rights 1st 1st 1st 1st 1st Companies we’ve influenced: (partial list)
- 21. © 2016 Marketing Operations Partners. All Rights Organization-wide efficiency and effectiveness raise Marketing performance, agility and ROI Ask us about our model for Marketing Maturity Strategy: holistic vision, fact-based decision-making Guidance: competency development, governance Process: workflow, lean/six-sigma, supply chain Metrics: profitability, predictive analytics, alignment Technology: enterprise marketing / portfolio mgt Ecosystem: collaboration with key stakeholders Infrastructure: back-end integration of processes, metrics, technology Request your marketing maturity assessment and roadmap ChangeMyMO@MOpartners.com
- 22. tel +1 408 243 7881 • Twitter.com/MOpartners Twitter.com/MktgFuture • Slideshare.net/MOpartnersCEO • LinkedIn Groups: Marketing Operations Partners Marketing Operations Future • Youtube.com/c/marketingfutureforum MarketingFutureForum.com Join@MarketingFutureForum.com MarketingFutureForum.com ChangeMyMO@MOpartners.com Center your business on customers as the key to growth: accountability, alignment & agility