Mobients Intro Deck
- 1. Mobients cover page e x p e r i e n c e e x p e r i e n c e i s e v e r y t h i n g S u m m e r 2 0 1 0
- 2. at Mobients Mobients vision we aiM to iMprove people’s everyday experiences at the intersection of the physical and digital worlds
- 3. Yvonne -> crAZy eyes Matt -> rAinMAKer rUbY -> hOOKeD On phOnics sHawn -> trOn - enD OF Line we are we are Mobients Mobients a. We’re helping companies improve customer loyalty, increase revenue and reach new audiences by providing consulting services focused on mobile and convergent channels. sMitHa -> the reAList JereMY -> OUt On BAiL JUanaMi -> WU tAng KiLLer Bee b. A diverse group of talented individuals with a passion for impactful mobile experiences c. We pride ourselves on experience, both user and pro- fessional. every Mobient has a minimum of 2 years mobile experience. D. remember what mobile was before the iphone? We do. Mobients has been in business designing mobile expe- riences since the days of the Motorola rAZr. YonatHan -> yOnny g. (geBreeZy) JULie -> Dextress (the KiLLer) Dana -> the nAvigAtOr
- 4. tHe consUMer e x p e r i e n c e through the convergence between mobile, internet & Our approach to design focuses on getting and keeping your physical experiences, we help brands reach their user’s attention in ways that help strengthen your brand and consumers wherever they are. increase your revenue.
- 5. wHo a. our native applications have been wHo Do we work witH deployed to over 200 devices and 5+ carriers. the applications encompass these areas: : 1. Mobile Banking 2. Mobile Wallet 3. Mobile retailer Do we 4. Mobile commerce 5. Mobile entertainment 6. Mobile gift cards 7. Mobile education 8. Mobile LBs Applications b. Here is a sample list... of our premier clients and partners: work 1. riM 2. Android 3. htc 4. Motorola 5. verizon 6. sprint 7. nokia 8. home Depot witH? 9. Motion 10. Apple 11. At&t 12. Firethorn 13. Qualcomm
- 6. User researcH we researcH, observe u s e r anD report on the features research that users would be most likely to use in the context of their lifestyle and needs.
- 7. we’re constantly monitoring Design strategY the device landscape and keep- ing up with launches of new high profile devices. we can help your company make the most informed decisions about what devices to target. sMartpHone LanDscape 56% 17% 11% 8% 4% 2% 2% ( As OF JULy 2010 ) AppLe Os riM Os AnDrOiD Other WinDOWs MOBiLe Os DAnger WeBOs
- 8. opportUnitY opportUnitY areas areas Our researchers and strategists analyze user behaviors and identify opportunities for integrating your app into their lifestyle. User scenarios actUaL DeLiverabLe
- 9. User researcH researcH reseArch phAse in-context research with users allows us to help our clients develop opportunity models and identify features that will connect with their users through familiar metaphors. freqUentLY UseD - security cash work id / keycard peace of MinD - control - memory augmentation transit card credit / debit cards - ubiquitous information eMpowerMent - freedom to go where i want, drivers license when i want not HigHLY personaL personaL - effort optimization efficiencY - multi-tasking - utilizing in-between time membership cards discount cards - organization - keeping focused siMpLification - reducing steps and hurdles gift cards insurance cards - reducing my cognitive load rareLY UseD $ $ wHat i Have wHat i want how i keep track of the place (or the process i go the act of what is going in & places) i create to through to acquire transferring out of my accounts house the things i the things i want value need access to Being able to see what is happening so i can act actUaL DeLiverabLe
- 10. User testing we involve user feedback to ensure the product is both both useful and intuitive.
- 11. MobiLe prototYpes at Mobients, we have developed an AgiLe process for Ux & creative to facilitate time to market. prototypes help us test con- cepts early in the lifecycle to get critical user feedback while change is less costly.
- 12. UsabiLitY User testing testing through in-lab and in-context usability studies, we identify those areas of your product or concept that hinder the users ability to complete a task. Our researchers work closely with our partner labs to set up, write task steps, and conduct usability studies with your end users. Out of Usability testing, we provide a report with key findings, opportunity areas for improvement, as well as a detailed log of issues with severity and recommendations.
- 14. strategic pLanning scaLabLe Design We help your business extend its reach to the devices your consumers are using. We do this by designing best-in-class experiences for a wide range of devices and platforms. For the last 3 years we have developed an approach to native application design that produces “best in class” designs at continuallly decreasing costs. By focusing on device types, Mobients helps you support a large number of devices with a single experience design. featUre task fLow bLackberrY 8+ keY screen tYpe LaYoUt anDroiD winMo 7 MoDULes 24+ 2+ eLeMents anD inpUt wiDgets baseLine fLip & ipHone wfs, Messaging canDYbar reqs, fUnc 30+ 100+
- 15. strategic pLanning HigH-LeveL pLanning Mobients has a 100% success ratio on over 40+ projects of being on- time and on-budget. Our blending of waterfall and agile approaches ensure we deliver what our clients want when they want it. raMp Up iteration 0 iteration 1 iteration 2 iteration 2 kickoff architecture release prototype beta Live feedback feedback feedback pLanning anD oversigHt High Level weekly weekly weekly weekly weekly weekly plan status status status status status status MetHoDoLogY 1st Draft 2nd Draft Methodology Methodology best practices anD User tasks core Heuristics and sur- 35% 70% 100% vey of feature areas complete complete complete tooL Design anD iMpLeMentation storylist primary Use cases secondary Use cases tested complete tool piLot beta proD 1 2 3 4 5 6 7
- 16. strategic pLanning pLatforM ManageMent Mobients has created sophisticated tools to solve many of mobile’s challenges. Our teams have worked on applications with more than 160 screens across a range of devices. saMpLe DeLiverabLe
- 17. at Mobients, User interactions User experience we UnDerstanD MobiLe Devices and we know how to tap DoUbLe tap & design for them... tap HoLD Our user experience teams define requirements + pincH spreaD information architecture + (zooM in) (zooM oUt) interaction design + business logic for mobile applications ranging across hundreds of devices. sLiDe fLick finger Drag iteM
- 18. context view a context view b context view c context Map actUaL DeLiverabLe inforMation arcHitectUre Our designers model the overall hierarchy of your mobile application. Our context Maps provide a holistic view of the application to help drive simplicity and consistency.
- 19. iphone inforMation arcHitectUre wirefraMe fLow Working with key stakeholders, we align on the screen flows of the application. At this point, the application comes to “life” and we see how the user will complete tasks. actUaL DeLiverabLe
- 20. inforMation arcHitectUre Device interaction gUiDe Our approach to design revolves around user experience guidelines that provide best in class experiences for device plat- forms. actUaL DeLiverabLe
- 21. creative c r e a t i v e
- 22. visUaL creative Design Our talented creative designers are able to create compelling branded experiences that are simple and engaging. Our creative processes have enabled us to manage assets and quickly scale designs across a wide range of screen sizes and resolutions. actUaL DeLiverabLe
- 23. stYLe creative gUiDe in addition to creating compelling user interfaces, our designers create detailed specs for development teams. For every platform we design for, we deliver a style guide typically containing screen comps, typography, iconography, colors and branding. actUaL DeLiverabLe
- 24. Mobients aiMs creative to iMprove people’s everyday experiences through mobile. Our passion is true to our work. After working with Mobients, you will have connected with your customers in new and delightful ways.
- 25. MobiLe is points of Differentiation oUr Life! Deep experience: Our multi-disciplinary teams come from diverse fields of study and industry ex- perience. Our mobile expertise crosses a broad range of industry verticals & domains. Laser focus: the only major player in mobile to fo- cus exclusively on user experience and design strategy. guaranteed: We guarantee our services will increase both adoption and usage of your prod- ucts and services. innovation: Mobients has patents pending in augmented reality. We also pioneered mobile banking which is now a staple in the mobile space. proven track record: Our clients are industry leaders, ranging from carriers to the innovators that are defining the mobile revolution. smart processes: We strike an optimal balance between structured systems and organic, cre- ative thinking.
- 26. to find out contact Us more about engaging Mobients for your latest mobile challenge, contact us at... AtLAntA OFFice 1425 eLLsWOrth inDUstriAL Dr. AtLAntA, gA | 30318 ph: 404.478.6540 | FAx: 404.549.3399 experience@MOBients.cOM WWW.MOBients.cOM
- 27. gooDbYe tHanks!