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10 Mobile App Tips for10 Mobile App Tips for
YourLocal BusinessYourLocal Business
Presented by: Aaron Emerson
(805) 456-8636
aaron@prevailpr.com
prevailpr.com
Tip #1Tip #1
Be Prepared by Developing a Plan
 The Mobile App market is very
competitive
 Plan ahead to avoid some of the
pitfalls that can come with a failed
app
 Conduct thorough research before
you start developing your app
Tip #2Tip #2
Make Sure Your App Solves a Problem
 Make a list of problems that your app
could solve for your customers and
prospects
 Think more like a mobile customer
and less like a business owner
 Make sure that your app is useful
and provides value to your audience
Tip #3Tip #3
Keep Your Budget in Mind
 Mobile apps can range drastically in
price depending on the features and
functionality
 Discuss everything you want your
app to accomplish and discuss with
your designer to get a clear, laid out
budget
Make Your App Visually Appealing
 Create an app icon that will attract
and invite mobile users to use it
 A nice-looking app icon will pull your
audience in to find out what lies
behind your cool icon
Tip #4Tip #4
Use Loading Indicators
 Sometimes, it takes a few seconds
for apps to load, but don’t allow a
blank screen
 Use loading indicators to make your
app more user-friendly by letting
them know that your app is working
Tip #5Tip #5
Offer Special Promotions to App Users
 Reward users for using your app
 Offer discounts, special deals,
freebies, or anything along those
lines
 Convert them from one-time
shoppers to loyal customers
Tip #6Tip #6
Make Your App Social Media-Friendly
 Users will be able to connect to your
social media profiles right from the
app
 App works to build a strong social
media presence for you on auto-pilot
Tip #7Tip #7
Make Your App Interesting and Irresistible
 Think outside the box and give them
something “extra” in your app
 Include elements that make mobile
users “want” to use your app often
Tip #8Tip #8
Make Your App Easily Shareable
 If your app is great, your users will
want to share it with their friends,
family, and colleagues
 Make it easy for them to do just that
by integrating a sharing tool in your
app
 This is essentially “free” advertising
for you
Tip #9Tip #9
Keep it Simple
 Make sure users understand how to
start using your app
 Your design should provide the best
user-experience
 Apps are a great way to gain local
popularity with mobile users
Tip #10Tip #10
Aaron Emerson
(805) 456-8636
aaron@prevailpr.com
prevailpr.com
If you would like more information about mobile
apps, contact me at (805) 456-8636.

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10 Mobile App Tips Presentation

  • 1. 10 Mobile App Tips for10 Mobile App Tips for YourLocal BusinessYourLocal Business Presented by: Aaron Emerson (805) 456-8636 aaron@prevailpr.com prevailpr.com
  • 2. Tip #1Tip #1 Be Prepared by Developing a Plan  The Mobile App market is very competitive  Plan ahead to avoid some of the pitfalls that can come with a failed app  Conduct thorough research before you start developing your app
  • 3. Tip #2Tip #2 Make Sure Your App Solves a Problem  Make a list of problems that your app could solve for your customers and prospects  Think more like a mobile customer and less like a business owner  Make sure that your app is useful and provides value to your audience
  • 4. Tip #3Tip #3 Keep Your Budget in Mind  Mobile apps can range drastically in price depending on the features and functionality  Discuss everything you want your app to accomplish and discuss with your designer to get a clear, laid out budget
  • 5. Make Your App Visually Appealing  Create an app icon that will attract and invite mobile users to use it  A nice-looking app icon will pull your audience in to find out what lies behind your cool icon Tip #4Tip #4
  • 6. Use Loading Indicators  Sometimes, it takes a few seconds for apps to load, but don’t allow a blank screen  Use loading indicators to make your app more user-friendly by letting them know that your app is working Tip #5Tip #5
  • 7. Offer Special Promotions to App Users  Reward users for using your app  Offer discounts, special deals, freebies, or anything along those lines  Convert them from one-time shoppers to loyal customers Tip #6Tip #6
  • 8. Make Your App Social Media-Friendly  Users will be able to connect to your social media profiles right from the app  App works to build a strong social media presence for you on auto-pilot Tip #7Tip #7
  • 9. Make Your App Interesting and Irresistible  Think outside the box and give them something “extra” in your app  Include elements that make mobile users “want” to use your app often Tip #8Tip #8
  • 10. Make Your App Easily Shareable  If your app is great, your users will want to share it with their friends, family, and colleagues  Make it easy for them to do just that by integrating a sharing tool in your app  This is essentially “free” advertising for you Tip #9Tip #9
  • 11. Keep it Simple  Make sure users understand how to start using your app  Your design should provide the best user-experience  Apps are a great way to gain local popularity with mobile users Tip #10Tip #10
  • 12. Aaron Emerson (805) 456-8636 aaron@prevailpr.com prevailpr.com If you would like more information about mobile apps, contact me at (805) 456-8636.