Mobile App- User Retention Strategy: Simple Steps to Retain App users!
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This document discusses how to improve user retention for mobile apps. It recommends following the CARS model: customize the app experience for each user by tracking their behavior; analyze app usage data to monitor performance and identify issues; reward users to improve engagement and encourage recommendations; and provide quality service by listening to feedback and resolving complaints. The key is using analytics to continuously monitor the app funnel and make improvements that keep existing customers satisfied and loyal to the app over the long run.
Mobile App- User Retention Strategy: Simple Steps to Retain App users!
- 1. Apps for the Long Run
- 3. An android user has more than 1,286,660 apps to choose from
- 4. User retention is the key “65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied.” Source: Gartner
- 5. So retention is important, but how do you improve it?
- 6. C-A-R-S model for user retention
- 7. C A R S Customize Analysis Reward Service
- 8. Customize Create targeted, customized campaigns depending on what the user will be interested in
- 9. Customize Build Loyalty • Keeping track of user behavior • Done through various modes such as push notifications, in-app messaging and A/B testing. These tools help with determining audience attributes and requirements.
- 10. Analyze Important to use analytics to continuously monitor your app performance and track crucial KPIs
- 11. Analyze Monitoring helps in identifying and solving real time issues such as which are different from testing conditions Developer should identify leaks in the funnel and push immediate changes Monitor the performance of your customization strategies as well
- 12. Reward Rewarding improves user retention and engagement, but satisfied users are more likely to recommend the app to their social circle.
- 13. Reward Customize the rewards based on the type of app and user base. Analytics is crucial to identify successful reward programs across different user segments Frequently used methods – • In-app notifications • Push notification • Mail • Social incentives
- 14. Service “Happy customers who get their issue resolved tell about 4 to 6 people about their experience.” Source: White House Office of Consumer Affairs, Washington, DC
- 15. Service Listening to feedback and acting on mistakes is crucial towards building user loyalty Tracking and resolving user complaints which include but are not restricted to social media and in-app feedback forms Also collect feedback from users
- 16. The magic formula Remember: App Success = Acquisition + Retention X Conversion