Mobile Deep Linking - Definition, Benefits and Implementation
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The document discusses mobile deep linking, which allows users to link directly to specific content within an app rather than the app's front page. It outlines the benefits of improved user engagement, enhanced visibility, and a smoother user journey, along with implementation steps including defining a URI scheme, implementing a handler, and enabling deferred deep linking. Overall, it emphasizes that mobile deep linking can lead to increased clicks, downloads, and re-engagement from users.
Mobile Deep Linking - Definition, Benefits and Implementation
- 1. DEFINITION, BENEFITS and IMPLEMENTATION! MOBILE DEEP LINKING! October 21 | Sabina Storsjö | Shortcut Media AG!
- 2. AGENDA 1. What is mobile deep linking?! ! 2. How it affects your user journey! ! 3. How do you set it up?!
- 3. link to content within your app instead of linking to the front page of your app! MONTHLY NEWSLETTER Dear customer,! This month we love you a little extra and we want to give you a little extra love.! ! We know how much you love green shoes so:! BLUE SHOES -80% Have fun shopping!! ! Best team ever! WELCOME TO OUR APP SHOES SHIRTS BAGS HATS WITHOUT MOBILE DEEP LINKS! MOBILE DEEP LINKS
- 4. link to content within your app instead of linking to the front page of your app! MONTHLY NEWSLETTER Dear customer,! This month we love you a little extra and we want to give you a little extra love.! ! We know how much you love green shoes so:! BLUE SHOES -80% Have fun shopping!! ! Best team ever! BLUE SHOES -80% $100! BUY$20 NOW WELCOME TO OUR APP SHOES SHIRTS BAGS HATS WITH MOBILE DEEP LINKS MOBILE DEEP LINKS
- 5. MONTHLY NEWSLETTER Dear customer,! This month we love you a little extra and we want to give you a little extra love.! ! We know how much you love green shoes so:! BLUE SHOES -80% Have fun shopping!! ! Best team ever! BLUE SHOES -80% $100! BUY$20 NOW BLUE SHOES -80% $100! BUY$20 NOW MONTHLY NEWSLETTER Dear customer,! This month we love you a little extra and we want to give you a little extra love.! ! We know how much you love green shoes so:! BLUE SHOES -80% Have fun shopping!! ! Best team ever! SCENARIO 1:! SCENARIO 2:! ! APP NOT INSTALLED ON ! SMARTPHONE YET! WELCOME TO OUR APP SHOES SHIRTS BAGS HATS ...AND IF THEY DON‘T HAVE THE APP INSTALLED? APP INSTALLED ! ON SMARTPHONE!
- 6. MONTHLY NEWSLETTER Dear customer,! This month we love you a little extra and we want to give you a little extra love.! ! We know how much you love green shoes so:! BLUE SHOES -80% Have fun shopping!! ! Best team ever! BLUE SHOES -80% $100! BUY$20 NOW BLUE SHOES -80% $100! BUY$20 NOW MONTHLY NEWSLETTER Dear customer,! This month we love you a little extra and we want to give you a little extra love.! ! We know how much you love green shoes so:! BLUE SHOES -80% Have fun shopping!! ! Best team ever! SCENARIO 1:! SCENARIO 2:! ! APP NOT INSTALLED ON ! SMARTPHONE YET! DEFERRED DEEP LINKING ! LINKS TO IN-APP CONTENT EVEN AFTER INSTALL INSTEAD OF DIRECTING THE USERS TO THE FRONTPAGE! ...AND IF THEY DON‘T HAVE THE APP INSTALLED? APP INSTALLED ! ON SMARTPHONE!
- 8. Your users are less frustrated because your user journey doesn’t break and only the users that don‘t have your app installed get sent to the app store.! Your users are more engaged because they land on the content they were looking for.! Your users are more likely to return because of the positive experience.! ✓ More downloads ✓ More engagement ✓ More re-engagement SMOOTH USER JOURNEY
- 9. Your app can be found in Search Engine Result Pages by new users! Your users are more engaged because they land on the content they were looking for.! Your existing users can find your app in the search engines and get directed directly to the content they were looking for.! ✓ More visibility ✓ More engagement ✓ More re-engagement VISIBILITY ON SEARCH ENGINE RESULT PAGES
- 10. You can target your marketing efforts better and your users are more likely to click on your ads.! Your users are more engaged because they land on the content that interests them.! ✓ More clicks ✓ More engagement ✓ More re-engagement MARKET YOUR CONTENT, NOT YOUR APP You can target also existing customer with more targeted advertising.!
- 11. HOW DO I ! MAKE IT WORK?!
- 13. 1. Define and develop URI scheme ! 2. Implement handler 3. Enable deferred deep linking
- 14. STEP 1 Define and develop URI scheme • http:// for regular websites mailto:// for email! • apps also have a specific URI scheme. Some known examples are fb:// vimeo:// pinterest:// ! • You can make your own URI scheme e.g. mycompany://! • Ask your developer to implement a URI scheme!
- 15. STEP 2 Implement a handler • A web domain has a URL structure that enables deep linking.! ! • For an app this structure needs to be created. Otherwise there is no destinations to deep link the users to.! • Example: mycompany://products/blue-shoes! • Ask your app developer to implement a handler for your app.!
- 16. STEP 3 Enable deferred deep linking • Shortcut‘s deferred deep linking SDK is implemented in the app! • The users that click on your mobile deep linkis get uniqe identifiers and can thereby be matched to the correct content when they first open the app after they have installed it.! • Ask your app developer to install the SDK that enables deferred deep linking.!
- 18. SUMMARY ✓ More clicks ✓ More downloads ✓ More visibility ✓ More engagement ✓ More re-engagement 1! 2! 3!
- 19. ✓ With mobile deep linking you can link your ads, social media posts etc. to specific pieces of content or to specific functionality in your app.! ✓ Mobile deep linking is easy to implement, you need a URI schema, a handler and you need to enable deferred deep linking.! ✓ Your customer journey becomes smoother, you can be found in search engines and you can market content and functionalities within your app.! ✓ And therefore you get more clicks on your ads, more app downloads, more app installs, more user engagement and more user re-engagement.! SUMMARY
- 20. LINKS TO DOCUMENTATION AND SDK Create URI Scheme and define Handler! iOS: http://scm.st/legdik! Android: http://scm.st/188b17g! ! ! Deferred Deep Linking SDK! iOS: http://scm.st/ikcqq4! Android: http://scm.st/wozu1y!
- 21. THANK YOU FOR ! YOUR ATTENTION! October 21 | Sabina Storsjö | Shortcut Media AG!