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Mobile devices think app not ads

M
Manisha Shrivastava

Mobile ads don't effectively engage users on mobile devices due to usability issues. The document instead recommends focusing on utility, brand, social networking, and entertainment apps, which add convenience and value while entertaining users. These app categories are better alternatives for mobile engagement and monetization than ads.

Marketing
Related topics:
Mobile Devices
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Think Apps, Not Ads For Mobile Devices,
Mobile ADS don’t work , WHY
People don’t like them1
There’s no right side2
Fat finger effect3
Mobile devices think app not ads
UTILITY APPS
BRAND APPS2
SOCIAL NETWORKING APPS3
GAME AND ENTERTAINMENT APPS4
Advantages of apps
ADD CONVENIENCE
PROVIDE UNIQUE VALUES
PROVIDE SOCIAL VALUS
OFFER INCENTIVES
ENTERTAINMENT
RECAP 1.APS V/S ADS 2.WHY ADS DON’T WORK 3.CATEGORIES OF APPS 4.ADVANTAGES OF APPS
Mobile devices think app not ads
1.slideshare.net 2.Flickr.com 3.Hbr.org 4.Compfight.com
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Mobile devices think app not ads