Mobile first strategy, When, why ( and why Not )
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The document discusses the importance of a mobile-first approach for product development, emphasizing key factors such as user retention, monetization through in-app purchases, and the significance of user experience (UX) in enhancing ROI. It highlights the strategies of growth hacking to better understand user behavior and improve user acquisition and retention. Additionally, it notes the challenges in marketing and distribution within the mobile landscape that companies must navigate for success.
Mobile first strategy, When, why ( and why Not )
- 1. “Mobile First” The right way to go? shai@appove.com
- 2. What is your offering ?
- 3. Realtime?
- 6. Fun ?
- 7. Capture the moment ?
- 8. When will they use it ?
- 12. Costs ?
- 15. MVP
- 16. Discovery
- 18. The Early days
- 21. Retention ?
- 23. After 30 days?
- 24. 54%
- 25. After 60 days?
- 26. 43%
- 27. After 90 days?
- 28. 35%
- 29. Where is the money ?
- 31. So… Downloads ?
- 35. And did I mention ? 30%
- 36. Is this the year for mobile ads?
- 37. It’s all about the Not in app!
- 39. Segmentation
- 42. HTML Vs. Native
- 46. 5 seconds
- 48. The app store’s
- 51. But…
- 52. You will get there Day1 Day2 Day3
- 53. How ?
- 55. MVP ( Yep, You are not senile, we mentioned this earlier )
- 56. Why MVP? ( Big spoiler up ahead )
- 57. You will Fuck-It-Up !!!
- 58. UX
- 60. UX/UI matters! Small changes can have great impact On ROI and conversion
- 66. “Growth hacking is a marketing technique developed by technology startups which a creativity, analytical thinking, and social metrics to sell products and gain exposure”
- 67. “Growth hacking" is a recognition that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just spending marketing dollars Josh Elman Product Guy. I have worked on Twitter, Facebook Connect, Zazzle, LinkedIn, RealPlayer. ! Principal at Greylock, looking for crazy new things.
- 70. Cross posting to Facebook & Twitter
- 71. Hard to find a tactic Almost impossible to replicate the same success
- 72. So…
- 73. Your product is going Mobile
- 74. The landscape changes ! Your mobile strategy Will need to face These challenges