Mobile for Meetings
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The document discusses five key mobile trends aimed at enhancing meeting experiences: integration, gamification, beacons/wearables, mobile payments, and customer experience. It highlights the importance of mobile technology in facilitating effective workflows and improving attendee engagement through various strategies such as gamified interactions and enhanced data utilization. The content emphasizes the need for personalized mobile solutions and the integration of digital and on-site experiences to optimize events.
Mobile for Meetings
- 1. Using Mobile Technologies to Maximize Your Meeting
- 2. Why Mobile? Mobile is here now… http://wearesocial.sg/
- 3. Why Mobile? Mobile is here now… http://wearesocial.sg/
- 4. Why Mobile? Mobile is here now… 60% increase http://wearesocial.sg/
- 5. Why Mobile? Mobile is here now… Adults spend 5.5 hours with video content per day
- 6. Why Mobile? Mobile is here now…
- 7. 5 Mobile Trends Photo: https://www.flickr.com/photos/elessar/ 1. Integration 2. Gamification 3. Beacons/Wearables 4. Mobile Payments 5. Customer Journey & Experience Photo: https://www.flickr.com/photos/elessar
- 8. 1. Integration Photo: https://www.flickr.com/photos/elessar/ Where? • Across systems • Across devices Why? • Streamlines workflow • Improves experience • Efficient & effective Photo: https://www.flickr.com/photos/htakashi/
- 9. Systems • CRM/Database • Event registration • App Back office • Website CMS • Financial system • BI/BA System Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/
- 10. For Events • Speaker photos/bios • Exhibitor descriptions/logos • Transactions/financial info • Logo Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/
- 11. Devices Now • Laptop/Desktop • Smartphone • Tablet What’s next • Games • Wearables • Internet of things Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/
- 12. Digital Omnivore
- 13. 2. Gamification Defined: The use of game elements and game design techniques in non-game contexts -Prof. Kevin Werbach, Wharton Business School Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
- 14. Gamification Why Gamify • Drive engagement • Progression • Social • Habit • Fun -Prof. Kevin Werbach, Wharton Business School Photo: https://www.flickr.com/photos/sweens308/
- 15. Gamification Four types of fun Hard fun -Mastery People fun -Social Easy fun -Exploration Serious fun -Meaningful Photo: https://www.flickr.com/photos/sweens308/ -Nicole Lazzaro
- 16. Gamification-Focus areas: Photo: https://www.flickr.com/photos/sweens308/ Points, Badges, Leaderboards
- 17. Gamifying meeting experiences 1. Points for checking in to sessions, booths, added events 2. Leveling-up for meeting 10 new attendees 3. Expo or session quizzes 4. Leaderboard of most active attendees 5. Challenges Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
- 18. 3. Beacons/Data What: Beacons tie digital & on site experience together Uses: 1. Lead retrieval 2. Way finding 3. Event enhancements 4. CEU tracking Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
- 19. Beacons/Data Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/ App enhancements 1. Select sessions & exhibitors and provide way finding 2. Send badge to mobile screen at registration beacons 3. Support social integration— who’s nearby 4. Personalized offers
- 20. Beacons/Data Factors for Consideration: 1. Privacy and opt in 2. Support for those who don’t want to or can’t participate Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
- 21. Beacons/Data How to leverage collected data • Attendee reports • Exhibitor reports • Show improvements • App and digital improvements • Marketing improvements Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
- 22. Beacons/Data Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
- 23. Wearables
- 24. ASAE Small Steps App Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
- 26. Mobile Payments
- 27. Mobile Payments Event Uses: 1. Add on events 2. Onsite bookstores 3. Donations Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
- 28. Customer Experience Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
- 30. Customer Experience Example-Zite • Taxonomy based • Learns and improves results with use • Examples for meetings: – Connect content to attendees before, during and after the conference – Foster attendee connections based on interests and expertise
- 32. Mobile Web Photo: https://www.flickr.com/photos/elessar What do attendees need in the mobile context? Integration, Gamification, Customer Experience
- 33. Mobile Web Photo: https://www.flickr.com/photos/elessar Integration, Gamification, Customer Experience
- 34. Native App-Guiding Principles Photo: https://www.flickr.com/photos/elessar Interactive • Immersive Simple • Focused Personal • Customized Integration, Gamification, Beacons, Mobile Payments, Customer Experience
- 35. Native Aps Integration, Gamification, Beacons, Mobile Payments, Customer Experience
- 36. Native Apps-Zite
- 38. Enterprise Mobile Photo: https://www.flickr.com/photos/elessar Integration, Gamification, Beacons, Mobile Payments, Customer Experience Meeting example: Point of Sale
- 40. 5 Mobile Trends Integration Gamification Beacons/ Wearables Mobile Payments Customer Experience