Mobile Marketing Using A Location Based Service

The document describes a proposed location-based mobile marketing service. It discusses: 1) The service would provide users with advertising messages from nearby supermarkets based on their location and selected product categories of interest. 2) The supporting system architecture includes a web server to handle the user interface, communicate with a location server to determine the user's position, and query an LDAP server to retrieve relevant promotions. 3) The location server authenticates users and provides their location while the LDAP server stores distributed information on products, promotions and supermarkets to be accessed through queries.