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Introduction Mobile Payments:
      Overview of models
       Vlerick Alumni 20/11/2012
          Stijn Vander Plaetse
Mobile Payments


    8,1 Trillion SMS
    sent

    Operator centric
Mobile Payments
App stores: 37% (Apple) to 72% (Android)free
Mobile Payments

New models emerge




                    Source : Mobile Payments Today
Mobile Payments

Projections : up to 320Bio $ by 2016




                              Source : Mobile Payments Today
Mobile Payments

Projections : up to 670Bio $ by 2015




                              Source : Mobile Payments Today
Mobile Payments

Actuals : today 315Mio$/day




                              Source : Mobile Payments Today
Mobile Payments

Mostly digital goods




                       Source : Mobile Payments Today
Mobile Payments

Which use cases?:
Mobile Payments

Mobile Payments consists of 3 building
blocks : explaining need of eco-systems


                                    Pre-paid


            X                  X   Post-paid
Mobile Payments

Mobile Payments is part of the equation
Mobile Payments

Different Collaboration Models are
possible




                              Source : SapientNitro
Different initiatives
                                             ISIS group : mid
                                             2012 focus proximity
                                             payment: AT&T
                                             Mobility, Verizon
                                             Wireless, and T-
                                             Mobile

                                                                                             stopped: ABN Amro,
                                                             Orange and MC, O2               ING , Rabobank,
                                                             and Visa : launch mid           KPN, Vodafone, T-
Startups and major
internet players : m-                                        2011 from 2012                  Mobile
commerce and                                                 olympics with Oyster
proximity in 2011-                                           (2Mio users)                                         Vodaphone, DT:
2012 with NFC
embedded                                                                                                          trials NFC,
                                                                                                                  proximity focus


                                Different activities                                                                                            Telecom Austria announced
                                : mainly Person 2                                                                                               NFC trials at GSMA. Sms
                                person remote                                                                                                   parking and ticketing omni-
                                payments. Mio’s                                                                                                 present
                                of users

                                                                                                                    Trial NFC : Turkcell-YAPI Credi-
                                                                                                                    VISA : 40k merchants 1/2011
                                                                                                                    Avea-Garanti= mastercard 12/10 :
                                                                                                                    35k merchants , target 100k users




                                                                                     Consortium Buys Atos
                        Agreement between :
                                                                                     Origin, Bouygues Telecom,
                        Orange, Telefónica
                                                                                     Orange and SFR ter :m-
                        Movistar and Vodafone
                                                                                     commerce focus+ NFC trial
                        No commercial joint actions
                                                                                     . Atos Origin, Bouygues
                                                                                     Telecom, Orange and SFR
Mobile Payments
Chances: Viable Business Model

                      Open Federation
                          Model


    4 7       20%           26%          43%
    % %
                                           Mobile-financial
                                        institution partnership

        3rd party
     intermediation
         model
Mobile Payments
Another 2-4 years to reach
maturity




                        Source : SapientNitro
Mobile Payments
Or is Mobile Payments is part of a larger
equation

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Mobile payments Introduction