mobile retail
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This document discusses developing a mobile app called SAM (Shopper Assistant Mobile) to improve the shopping experience. SAM would sense when a customer enters a store and learn their shopping habits. It would provide personalized offers, discounts, and benefits to customers in exchange for answering questions. SAM would collect insights about customer preferences, opinions, and behaviors. These insights would help retailers optimize their stores, products, and marketing based on real-time, contextual data. The goal is to increase customer loyalty, traffic, and conversions through a more informed, immersive, and playful shopping experience.
mobile retail
- 1. mobile retail research the people’s valley Veritate Pickle Factory mobtzu
- 2. our added value - conversion - activation - engagement - loyalty to your - retention - net promotor score business goals - online reputation turnover image costs - efficiency - scalable - digitization - cross channel - insights mobile apps for brands confidential
- 4. multiple channel touchpoints
- 5. every individual has his own customer journey Purchase Purchase
- 6. through relevant contact towards loyalty awareness consideration purchase service loyalty
- 7. profile-driven marketing and communication
- 8. progressive consumer insights Profile data Time awareness consideration purchase service loyalty
- 9. consumer and brand feeling connected mobile apps for brands confidential
- 10. shoppervision
- 11. from shopper to loyal customer vision mission - The “path to purchase” is an - We make the difference in 1.8 infinite loop seconds at the purchase location - A digital, social, multi-sensory post-shop pre-shop and -dimensional process - By applying targeted expertise and / or shopper research - Regardless of time and location shop buy - Together with our clients - Every touchpoint is an opportunity to: - and to capture the heart of - In the most efficient way the shopper - and to enthuse the shopper to buy mobile apps for brands confidential
- 12. shopper marketing - product research - store locator pre-store planning is more and more mobile and digital - location based - warranty tracking post en-route promotions - rebates purchase - coupons post-shop pre-shop shop buy - check-ins - mobile payments - product research - coupon redemption at in-store - price comparison - loyalty programs check out - barcode scanning - line busting - product finder mobile apps for brands confidential
- 13. retail revolution: online expectations, offline experience
- 14. It is more effective to adjust to the behavior of the shopper then wanting to change this
- 15. shopspiration
- 16. insightsshopping
- 17. what if we would create an informed and immersive shopping experience?
- 18. n t o u ou s c y d i f or u st you j ben ef it that offers you discounts and benefits on the go
- 19. getting the fastlane? 19
- 20. one that enables you to make easier and quicker decisions?
- 21. that has social inside to share with my loved ones
- 22. customised to the brand when at the store
- 23. NOW where ever you are and when you need it
- 24. that advises. that guides you. in a playful way.
- 25. meetSAM
- 26. insights - SAM is the shopper behaviour tracker you are wishing for for years. - SAM will help your business to retrieve instant insights in shopper behaviour - instant and in context. how and when people shop
- 27. insights - help you understand what products are liked and loved - answering questions and sharing their opinions customers will help tune your assortment even better to local needs - SAM will help you to make decisions easier and quicker - SAM can ask questions for you
- 28. insights all in a clear dashboard and the support for deeper analysis
- 30. shopping experience - SAM is your personal mobile assistant that makes shopping better informed and playful - SAM senses when you are entering a store and starts learning from your shopping habits - SAM is connected with store displays that will ask you questions
- 31. shopping experience every answer is adding to your benefits and offers
- 32. shopping experience SAM will arrange in store and location based offers and benefits. just for you.
- 33. shopping experience all you need to do is answer and share.
- 34. - SAM servers as a media network where brands may serve specific display banners - SAM allows brands to ask brand-related questions and retrieve valuable customer insights - SAM may give AH ToGo the opportunity to sell valuable profile data (upon permission) mobile apps for brands confidential
- 35. e(co)commerce for SAM why people tools seamless brand buy experience user insights competition instant experience context partners shopping experiences connected devices connected logistics technology gamification ambient radar location mobile apps for brands based confidential
- 36. so...where are the business benefits?
- 37. - Increase store traffic Customer loyalty pre post - Customer recognition Word of mouse shop shop - Personalized offers Store optimization post-shop pre-shop shop buy - Boost conversion shop - Improved shopping experience - On-the-spot customer insights mobile apps for brands confidential
- 38. how can I help? meetSAM. all questions asked.
- 39. thank you