Mobile Time Spent App vs Mobile Web
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According to analytics from Flurry and ComScore, time spent on mobile apps has grown considerably from 2013 to 2014, increasing from 80% to 86% of total time spent on iOS and Android devices, while mobile web usage has declined from 20% to 14%. Gaming accounts for the largest share of app usage time at 32%, followed by Facebook at 17% and social messaging apps at 9.5%. The data suggests that mobile apps have become the dominant way users are spending their time on connected mobile devices.
Mobile Time Spent App vs Mobile Web
- 1. Mobile Web vs App Usage Time Spent & Usage Ratio
- 2. App Usage Grows As Mobile Web Usage Declines Mobile Web 20% Mobile Web 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2013 2014 %OfTimeSpent Source: Flurry Analytics, April 2014 iOS And Android Devices, January-March 2014, U.S. Data Apps Apps 86%
- 3. Time Spent On iOS And Android Connected Devices Mobile Web, 14% Gaming, 32% Facebook, 17% Twitter, 1.5% Social Messaging, 9.5% YouTube, 4% Entertainment, 4% Utilities, 8% Productivity, 4%News, 3% Others, 3% Apps, 86% Apps Vs. Mobile Web, January-March 2014, U.S. Data Source: Flurry Analytics, ComScore, NetMarketShare