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Mobile web 101

M
Mobile Web Up

The document provides an overview of mobile web marketing. It discusses key statistics on mobile internet and app usage. The three pillars of mobile are identified as mobile apps, text messaging, and the mobile internet. Benefits and disadvantages of each approach are outlined. The document also covers differences between mobile and desktop experiences, leveraging various mobile channels, and QR codes. It advertises a free email course and consultation services for mobile web strategies.

BusinessTechnology
Related topics:
Mobile Web Solutions • Mobile Marketing Insights
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Mobile Web 101 Webinar Presentations Every Week On Mobile Web Marketing Sign up at www.mobilewebup.com/webinars/ Copyright 2012 Mobile Web Up
Copyright 2012 Mobile Web Up
How Big Is Mobile? Current estimate: 115 Million Consumers Browse the web on mobile Each month in the USA Source: comScore http://mobilewebup.com/stats Copyright 2012 Mobile Web Up
24% 30% Growth for Mobile Web in 2011! From 85.6 Million To 111 Million st st Jan 1 to Dec 31 , 2011 Source: Mobile Web Up analysis of public comScore data Copyright 2012 Mobile Web Up
Mobile is BIGGER. More people worldwide use mobile text messaging than email. More people worldwide have mobile phones than have computers. More people worldwide have mobile phones than have credit cards. More people worldwide have mobile phones than have FM radios. Copyright 2012 Mobile Web Up
Mobile as a Mass Media Copyright 2012 Mobile Web Up
Benefits of Mobile ●first truly personal mass media ●first always carried mass media ●first always on, always connected mass media ●only mass media with a built in payment channel (SMS payments, itunes, NFC) ●only mass media with social context Copyright 2012 Mobile Web Up
Three Pillars of Mobile Mobile Apps Text Messaging (SMS, MMS) Mobile Internet Copyright 2012 Mobile Web Up
Three Pillars Mobile Apps 37.6% Mobile Internet 49.0% Text Message 74.1% http://mobilewebup.com/stats Copyright 2012 Mobile Web Up
Mobile Apps Key Advantage: Richer, more engaging experiences possible More than with SMS or mobile web Copyright 2012 Mobile Web Up
Mobile Apps Disadvantage: Higher cost per % reached Capital investment is worthwhile for brands. May not be for smaller orgs Copyright 2012 Mobile Web Up
Mobile Apps Require a Marketing Budget Bureaucracy of App Store Submission process Copyright 2012 Mobile Web Up
Text Messaging Biggest benefit: Very Wide Reach. Over 74% in the USA in 2012 Copyright 2012 Mobile Web Up
Text Messaging Other benefits: High open rates (95-98%) Immediacy (4 min!) Copyright 2012 Mobile Web Up
Text Messaging Downside: Least expressive/interactive. 160 characters of text Copyright 2012 Mobile Web Up
Mobile Web Relatively high reach + Rich, engaging interactivity Copyright 2012 Mobile Web Up
Mobile Web vs. Apps Mobile websites can... ● Capitalize on your other web marketing ● Receive traffic from search engines Copyright 2012 Mobile Web Up
Copyright 2012 Mobile Web Up
Copyright 2012 Mobile Web Up
Copyright 2012 Mobile Web Up
Copyright 2012 Mobile Web Up
Mobile Vs. Desktop: Physical Differences ●Smaller Screens ●Different Interface – No Mouse or Keyboard ●Huge variety of mobile phone devices ... Copyright 2012 Mobile Web Up
Many Devices Literally hundreds of distinct smartphones used in the USA right now... Each with their own quirks. New devices and platforms reaching the market almost continually. Copyright 2012 Mobile Web Up
Mobile Leverage Points Text message → Mobile Web/App Social Share → Mobile Web Mobile Web → Click-to-call Mobile Web → Mobile App QR Code → Mobile Web Copyright 2012 Mobile Web Up
Print → Mobile Web Lead Funnel Offline advertisement prompts people to view website on mobile phone. Transitions to more interactive experience that the prospect can carry with them Passive Prospect → Active Lead Copyright 2012 Mobile Web Up
Copyright 2012 Mobile Web Up
Copyright 2012 Mobile Web Up
Copyright 2012 Mobile Web Up
Copyright 2012 Mobile Web Up
Copyright 2012 Mobile Web Up
QR Codes (Also called “2D Barcodes”) When scanned with a phone's camera, leads to a website. Copyright 2012 Mobile Web Up
Why QR Codes? ●Make it easier for the prospect to visit website (they don't have to type) ●Allows different URLs for better segmentation and tracking Copyright 2012 Mobile Web Up
The Key With QR Codes: Make Sure the QR code address leads to a mobile friendly web-page. A QR code is only ever going to be scanned by a handheld device. Never a laptop, and rarely by an iPad! Copyright 2012 Mobile Web Up
“How To Get On the Mobile Web” Free Email Course http://mobilewebup.com/course/ Copyright 2012 Mobile Web Up
Mobile Web Consultation One-on-one Consultation with a Mobile Web Up specialist ● What are the best opportunities in mobile for your brand... short, medium and long term? ● Where should you start? ● How can you take greatest advantage of your current online marketing? ● Agency Partner Opportunity Copyright 2012 Mobile Web Up

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Mobile web 101

  • 1. Mobile Web 101 Webinar Presentations Every Week On Mobile Web Marketing Sign up at www.mobilewebup.com/webinars/ Copyright 2012 Mobile Web Up
  • 3. How Big Is Mobile? Current estimate: 115 Million Consumers Browse the web on mobile Each month in the USA Source: comScore http://mobilewebup.com/stats Copyright 2012 Mobile Web Up
  • 4. 24% 30% Growth for Mobile Web in 2011! From 85.6 Million To 111 Million st st Jan 1 to Dec 31 , 2011 Source: Mobile Web Up analysis of public comScore data Copyright 2012 Mobile Web Up
  • 5. Mobile is BIGGER. More people worldwide use mobile text messaging than email. More people worldwide have mobile phones than have computers. More people worldwide have mobile phones than have credit cards. More people worldwide have mobile phones than have FM radios. Copyright 2012 Mobile Web Up
  • 6. Mobile as a Mass Media Copyright 2012 Mobile Web Up
  • 7. Benefits of Mobile ●first truly personal mass media ●first always carried mass media ●first always on, always connected mass media ●only mass media with a built in payment channel (SMS payments, itunes, NFC) ●only mass media with social context Copyright 2012 Mobile Web Up
  • 8. Three Pillars of Mobile Mobile Apps Text Messaging (SMS, MMS) Mobile Internet Copyright 2012 Mobile Web Up
  • 9. Three Pillars Mobile Apps 37.6% Mobile Internet 49.0% Text Message 74.1% http://mobilewebup.com/stats Copyright 2012 Mobile Web Up
  • 10. Mobile Apps Key Advantage: Richer, more engaging experiences possible More than with SMS or mobile web Copyright 2012 Mobile Web Up
  • 11. Mobile Apps Disadvantage: Higher cost per % reached Capital investment is worthwhile for brands. May not be for smaller orgs Copyright 2012 Mobile Web Up
  • 12. Mobile Apps Require a Marketing Budget Bureaucracy of App Store Submission process Copyright 2012 Mobile Web Up
  • 13. Text Messaging Biggest benefit: Very Wide Reach. Over 74% in the USA in 2012 Copyright 2012 Mobile Web Up
  • 14. Text Messaging Other benefits: High open rates (95-98%) Immediacy (4 min!) Copyright 2012 Mobile Web Up
  • 15. Text Messaging Downside: Least expressive/interactive. 160 characters of text Copyright 2012 Mobile Web Up
  • 16. Mobile Web Relatively high reach + Rich, engaging interactivity Copyright 2012 Mobile Web Up
  • 17. Mobile Web vs. Apps Mobile websites can... ● Capitalize on your other web marketing ● Receive traffic from search engines Copyright 2012 Mobile Web Up
  • 22. Mobile Vs. Desktop: Physical Differences ●Smaller Screens ●Different Interface – No Mouse or Keyboard ●Huge variety of mobile phone devices ... Copyright 2012 Mobile Web Up
  • 23. Many Devices Literally hundreds of distinct smartphones used in the USA right now... Each with their own quirks. New devices and platforms reaching the market almost continually. Copyright 2012 Mobile Web Up
  • 24. Mobile Leverage Points Text message → Mobile Web/App Social Share → Mobile Web Mobile Web → Click-to-call Mobile Web → Mobile App QR Code → Mobile Web Copyright 2012 Mobile Web Up
  • 25. Print → Mobile Web Lead Funnel Offline advertisement prompts people to view website on mobile phone. Transitions to more interactive experience that the prospect can carry with them Passive Prospect → Active Lead Copyright 2012 Mobile Web Up
  • 31. QR Codes (Also called “2D Barcodes”) When scanned with a phone's camera, leads to a website. Copyright 2012 Mobile Web Up
  • 32. Why QR Codes? ●Make it easier for the prospect to visit website (they don't have to type) ●Allows different URLs for better segmentation and tracking Copyright 2012 Mobile Web Up
  • 33. The Key With QR Codes: Make Sure the QR code address leads to a mobile friendly web-page. A QR code is only ever going to be scanned by a handheld device. Never a laptop, and rarely by an iPad! Copyright 2012 Mobile Web Up
  • 34. “How To Get On the Mobile Web” Free Email Course http://mobilewebup.com/course/ Copyright 2012 Mobile Web Up
  • 35. Mobile Web Consultation One-on-one Consultation with a Mobile Web Up specialist ● What are the best opportunities in mobile for your brand... short, medium and long term? ● Where should you start? ● How can you take greatest advantage of your current online marketing? ● Agency Partner Opportunity Copyright 2012 Mobile Web Up