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Joshua Kerievsky
CEO, Industrial Logic
@JoshuaKerievsky
IndustrialLogic.com
#ModernAgile
Scaling
Scalification
Enterprise
Scalability
Framework
Make Agile
Great Again!
Teleportation
Lemon
Tartification
Three-Armed
Sweaterification
Modern Agile - Keynote at Agile2016
Make People
Awesome
Make Safety A
Prerequisite
Experiment &
Learn Rapidly
Deliver Value
Continuously
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
Founder & CEO
Pioneering consultancy that radically improves
software development for organizations worldwide
1999… Extreme Programming
2000… Agile Coaching
2004 Book
2004 Enterprise Agile
2006… Agile eLearning
2013… Anzeneering
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
SprintCare Senior Living
😀😎
😍🙂
🤔 😕
😔😒
😮
🤕
🙄
😳
😁
😬
☹
😨
😡
😱
😥
😤
Modern Agile - Keynote at Agile2016
“Velocity
is Killing
Agility!”
Jim Highsmithhttp://jimhighsmith.com/velocity-is-killing-agility/
“I may have
invented points.
If I did, I’m sorry
now.”
Ron Jeffries
https://pragprog.com/magazines/2013-02/estimation-is-evil
http://img.blog.yahoo.co.kr/ybi/1/1c/f6/cliffordmlarsen/folder/717992/img_717992_1359004_3?1103025176.jpg
“Let’s Get Out of 

the Deliverables Business!”
-Jeff Gothelf, Lean UX
Definition of Done?
Product Owner
ACCEPTED... ...
Definition of Agile?
• marked by ready ability to
sprint, estimate with
storypoints and 

conduct standup 

meetings.
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
“The future is already
here – it's just not very
evenly distributed.”
William Gibson Author, Neuromancer
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
z
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
Respect
for People
Continuous
Improvement
Production
System
Respect
for People
Continuous
Improvement
Agility
Requires
Balance
We are uncovering
better ways of getting
awesome results.
MODERN
AGILE
Modern Agile - Keynote at Agile2016
“Invent a faster train.”
— Head of Japanese
railway system, 1955
1964: Tōkaidō Shinkansen
Jack
Welch
Wow!!
By Roger Wollstadt - http://www.flickr.com/photos/24736216@N07/3429753993/in/set-72157623081490477/, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=18004116
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
Managers
…Users
Buyers
Coworkers
SalespersonsEvaluators
Love Metrics
Delivered customer benefit?
Customers actively using it?
Customers telling
others about it?
Modern Agile - Keynote at Agile2016
If you have a
culture of fear
none of your fancy
practices or processes
will help you.
Safety is a Prerequisite
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
I hate
Apple
Music!
Modern Agile - Keynote at Agile2016
What’s present on high
performance teams?
2 Year
Study
200+ Team
Interviews
180+ Active
Teams
https://rework.withgoogle.com/blog/five-keys-to-a-successful-google-team/
“I’m so much more conscious of how I
model listening, whether I interrupt, or
how I encourage everyone to speak.”
—Sagnik Nandy,
chief of Google Analytics Engineering
Adapted from Smarter Faster Better by Charles Duhigg
Be Caring, Curious & Nonjudgmental
Avoid Dominating
or Interrupting
Review/Repeat
People’s Points
Encourage Everyone

to Contribute
Listen to
One Another
Psychologically Safe Meetings
Adapted from Smarter Faster Better by Charles Duhigg
Modern Agile - Keynote at Agile2016
Tailboarding
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
“The problem is we don’t
know what the problem is.”
— Paul MacCready
1st Human
Powered
Flight
Gossamer
Condor
“Rigorously
Extract Value
From Failure.”
— HBR article
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
Tests running on 36 machines at IMVU
Doing The Impossible
50 Times A Day
Make It Safe To Deploy
MON TUE WED THU FRI SAT SUN
“Hi Kelly, I’ve checked
in all of my code.”
MON TUE WED THU FRI SAT SUN
“I’ll tell our other 69
developers to check 

in by Wednesday.”
MON TUE WED THU FRI SAT SUN
“…so, not everyone
checked in. Please 

finish by tomorrow!”
MON TUE WED THU FRI SAT SUN
“Thanks everyone!
All code was
checked in!”
MON TUE WED THU FRI SAT SUN
“Hi Ramon,
could you please
do a build?”
MON TUE WED THU FRI SAT SUN
“I’ll have it done 

right away Kelly!”
MON TUE WED THU FRI SAT SUN
“Um, the build broke!”
MON TUE WED THU FRI SAT SUN
[Developers Work
All Weekend]
MON TUE WED THU FRI SAT SUN
“There are a LOT of

bugs in this build!”
OMFG!
MON TUE WED THU FRI SAT SUN
[Developers attempt

to fix all the bugs…]
QA Quality Engineering
Sprints Continuous Flow
Continuous DeploymentManual Builds
Stas Zvinyatskovsky
Case Studies
Massimo
Bottura
Photo by Paolo Terzi
Osteria
Francescana
Photo by Paolo Terzi
Camouflage
Photo by Paolo Terzi
Photo by Paolo Terzi
Five Ages of Parmigiano ReggianoPhoto by Paolo Terzi
Takahiko
Kondo
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
How I
Fired
Myself
"This, is a monumental
f**k up. You're gonna
cost us millions in
revenue."
“Never place a worker
only one defense away
from failure.”
— Todd Conklin
How I
Fired
Myself
SITE OUTAGE
Modern Agile - Keynote at Agile2016
”People are not afraid
of failure, they’re
afraid of blame.”
SETH GODIN
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
Modern Agile - Keynote at Agile2016
Recognizing People
Modern Agile - Keynote at Agile2016
“We’re working on
much bigger
failures right now."
Jeff Bezos CEO, Amazon
Fastest company to
reach $100 billion
in annual sales.
Hit $10 billion in
annual sales faster
than amazon.com
Jeff Bezos
CEO, Amazon
“They share a distinctive
organizational culture that cares
deeply about and acts with conviction
on a small number of principles.”
2016 Letter to
Shareholders
Taking professional pride in
operational excellence
Eagerness to invent & pioneer,
willingness to fail
Customer obsession rather
than competitor obsession
Patience to think long-term
Agile
Manifesto
Customer
Collaboration
over contract
negotiation
Working
Software
over 

comprehensive
documentation
Responding
to Change
over 

following
a plan
Individuals
& Interactions
over processes
and tools
Customer
Collaboration
over contract
negotiation
Individuals &
Interactions
over processes
& tools
Working
Software
over comprehensive
documentation
Responding
to Change
over following
a plan
ModernAgile.org
Q+AJoshua Kerievsky
CEO, Industrial Logic
@JoshuaKerievsky

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