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1. The document discusses ASUS's product portfolio, including their notebook lines like the K451/551 series, X450/X550 series, and X451/551 series. It highlights key features like performance and thin/light designs. 2. ASUS's "Pro" line and commercial desktops are also summarized, noting models like the ET1620I and ET2014I. Their EeeBox PC is described as an eco-friendly 1L commercial PC. 3. The document briefly mentions ASUS's tablet and mobile products like the T100TA, Transformer Book T100, and Fonepad models. It notes upcoming mobile products are in development.
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- 2. Management & ASUS Product Team Organogram
- 4. Origin of the Name 「ASUS」 ASUS takes its name from Pegasus the winged horse in Greek mythology that symbolizes wisdom and knowledge. ASUS embodies the strength, purity, and adventurous spirit of this fantastic creature, and soars to new heights with each new product it creates.
- 5. The Brand Promise ASUS continues to deliver on our In Search of Incredible promise as we strive to become the world’s most admired leading enterprise in the new digital era. Our In Search of Incredible campaign, launched in 2011, symbolizes our Design Thinking – Start with People philosophy. It extends beyond product design and development, sales and marketing, and illustrates the ASUS commitment to making life better through innovation.
- 8. Why ASUS…? 1 Market Share 2. Critically Acclaimed 3. Continuous Innovations 4. Design Thinking – Start with People 5. Quality and Reliability 6. Recognized Eco Initiatives
- 9. Green ASUS Milestones First Taiwanese company to receive EPEAT Gold award (2008) First notebook manufacturer to receive the EU flower certificate (2008) First notebook manufacturer to receive the EPD certificate (2009) First manufacturer notebook to receive the Carbon Footprint certificate (2009); with the ASUS U53JC Bamboo notebook being recognized for its achievements in the areas of Eco Design and Carbon Reduction (2010) First of the Top 10 IT product manufacturers to receive the Japan Eco Mark ASUS UL30A notebook and VW247H‐HF monitor are recognized as The Greenest Products in their respective categories in the 2010 Greenpeace Electronics Survey Recognized in the 2011 Energy Star Awards for Excellence in Energy Efficient Product Design U53SD becomes the first notebook to receive the PAS 2060:2010 Standard for Carbon Neutrality * Halogen‐free manufacturing on selected MB, NB, PDA, LCD, Eee PC and VGA products since 2009
- 10. Go Green with ASUS
- 11. Product Portfolio: System & Handheld
- 14. Product Portfolio: System & Handheld
- 16. ASUS K451 / K551 SERIES 1st. Thin and light highly mobile metallic design • PR Angle: Textured metal-treated surfaces and exciting colors stand out, matching the dynamic nature of new high-mobility intuitive computing 2nd. Meeting demand for superior performance • PR Angle: Intel 4th gen Core i7 processor and NVIDIA GT 840 discrete graphics accelerate performance, making everything smoother and allowing sleek enjoyment of the latest games. Plus, get up to 6 hours of battery life. 3rd. Home entertainment laptops with ASUS-exclusive technologies • PR Angle: Sonic Master‐enhanced audio and ASUS Splendid technology to optimize high quality audio and visual enjoyment
- 17. ASUS K Series Index
- 19. Large Touchpad with Smart Intuitive Tech
- 20. Super Hybrid Engine II
- 21. K451 / K551 Product Portfolio
- 22. Thin & Light
- 23. Thin & Light
- 24. VivoBook
- 25. VivoBook
- 26. ASUS X450 / X550 1st. Sophisticated spun-circle design • PR Angle: Elegant matte cover for fingerprint prevention and personal style reflection 2nd. Up to 4th gen Intel® Core™ i7 processors and NVIDIA® GeForce™ 700 series graphics card. • PR Angle: Value-packed with solid features for the best everyday use and multimedia experience. 3rd. 2-second Instant-on resume • PR Angle: ASUS Super Hybrid Engine II technology brings notebooks near-instant resume and automatically saves files when battery drops below 5%.
- 27. ASUS X450 / X550 Features
- 28. X450 / X550 Product ID
- 31. Thin & Light
- 32. Thin & Light
- 33. X451 / X551 1st. Affordable everyday notebook for the budget-conscious user • PR angle: Competitively-priced notebook with user-centric features to make it more attractive to mainstream users 2nd. SonicMaster-enhanced audio and ASUS Splendid technology to optimize visuals • PR angle: Home entertainment notebook with ASUS-exclusive technologies 3rd. Express yourself with a black or white notebook with a special textured finish • PR angle: A stylish notebook for users to express their individuality
- 34. Thin & Light
- 36. ASUS-PRO
- 37. ASUS-PRO
- 39. PC Segmentation
- 40. THE CHOICE OF CHAMPIONS
- 41. Your Everyday Multimedia Center
- 42. Reliable, secure, and efficient commercial desktops
- 43. All You Need for Daily Computing
- 44. 2014 Consumer Product Strategy & Roadmap
- 45. Stylish, Slim, Compact Design with Awards
- 46. Stylish, Slim and Compact. Built for Work and Play
- 47. Commercial Product Roadmap & Positioning
- 48. 2014 New Commercial Model ‐ ET1620I
- 49. 2014 New Commercial Model ‐ ET2014I
- 50. EeeBox PC: 1L-sized Eco-Design Commercial PC–Enhance Your Productivity
- 51. ASUS Tablet & Mobile
- 52. ASUS T100TA
- 53. ASUS Transformer Book T100
- 54. Incredible Value 7” WXGA Fonepad Fonepad ME175CG
- 55. Incredible Value 7” WXGA Fonepad Fonepad FE170 CG
- 57. PC Segmentation
- 58. PC Segmentation