Module 04 (Innovation Process).ppt
- 1. Module No-04 Dr Syed Ahmed Wajih Innovation Process
- 3. Idea Generation- Meaning & Definition Idea generation or ideation is the act of forming ideas. It is a creative process that encompasses the generation, development and communication of new thoughts and concepts, which become the basis of your innovation strategy. An idea is a thought, suggestion, or a mental image about a possible outcome or course of action that can be used to help achieve a particular goal. Ideas can be tangible or intangible. Tangible ideas are those that are well-formed and that can be clearly described, expressed, or put into action. Intangible ideas are the opposite; they are not easily defined or clear in the person's mind. Idea generation is a creative process that is used to form new ideas or concepts and to help convert intangible ideas into tangible ones. This process is also referred to as ideation. Idea generation involves coming up with many ideas in a group setting, finding ways to use these ideas, and then transferring the ideas to real-world instances. 3
- 4. Steps for Generating Ideas • The idea generation is not compiled in a single approach; instead, it is continuous innovation and improvement. Companies have recognized the importance of idea generation and are supporting their employees for the same. • This procedure usually begins with a proper understanding of the job that you are going to execute. The aim is to generate questions that will act as fuel to your motivation. Secondly, propose suitable solutions for them. In the end, choose the most effective alternative, followed by its proper implementation. 4
- 5. IGP- Common Analysis • Thomas Alva Edison developed a systematic method of idea generation that includes a series of effective steps. This made the idea generation process more convenient to apply and get the desired results out of them. This proved to be a game-changer in market practices. • Thomas Edison put forward the following steps: • Enabling: The search for the right field of innovation • Defining: Develop search queries and specify search paths • Inspiring: Search for thoughts and stimuli from other areas • Selecting: Generate and evaluate ideas • Optimizing: From the initial idea to the mature concept • Nurturing: Enrich ideas with various implementation strategies 5
- 6. Idea generation process(More Critical Analysis) Generating ideas is a crucial skill in various aspects of life, from problem-solving and innovation to creativity and decision-making. Here's a structured idea generation process to help you come up with fresh and innovative ideas: • Define the Problem or Goal: Start by clearly defining the problem you want to solve or the goal you want to achieve. The more specific and well-defined the problem or goal, the easier it will be to generate relevant ideas. • Research and Gather Information: Before diving into idea generation, gather information and research the topic. This will provide you with a solid foundation of knowledge to build upon and inspire ideas. . 6
- 7. Brainstorming: Traditional brainstorming involves generating a large number of ideas without judgment. You can do this individually or in a group setting. Use techniques like mind mapping, free writing, or structured brainstorming sessions to encourage creative thinking. Divergent Thinking: Think broadly and creatively. Explore as many different ideas as possible, even if they seem impractical at first. Avoid self-criticism during this phase; there will be time for evaluation later. Convergent Thinking: After you've collected a variety of ideas, narrow down your options. Look for patterns, similarities, and connections between the ideas. Eliminate duplicates and combine similar concepts. 7
- 8. • Prioritization: Evaluate your remaining ideas based on criteria such as feasibility, impact, and alignment with your goals. Rank or score each idea to determine which ones are most promising. • Develop Ideas: Take the selected ideas and flesh them out. Create detailed plans or prototypes, considering how you'll implement each idea in practice. 8
- 9. • Test and Experiment: Experiment with your ideas to see how they perform in the real world. This might involve creating a minimum viable product (MVP), conducting surveys, or seeking feedback from others. • Refine and Iterate: Based on the feedback and results from your experiments, refine and improve your ideas. Iterate on the solutions to make them more effective and efficient. • Implementation: Once you've thoroughly tested and refined your ideas, it's time to implement the best solutions. This might involve creating a project plan, securing resources, and executing your ideas. • Monitoring and Evaluation: Continuously monitor the progress of your implemented ideas. Collect data and assess the impact of your solutions. Be prepared to adapt and make changes as needed. 9
- 10. Remember that idea generation is not a one-time process but an ongoing one. Practice and persistence are key to improving your creative thinking and innovation skills. Additionally, involving diverse perspectives and collaborating with others can lead to even more innovative ideas. 10
- 11. Importance of new knowledge in innovation Knowledge is considered as a transferable and inevitable resource that is essential for creating innovations. Therefore, strong innovation management systems must support knowledge management, making it always accessible and easy to transfer. That is why innovation and knowledge always go hand in hand! To gain competitive advantage, organizations rely on innovation as a crucial process to adapt to the ever-changing environment and to bring innovative products to the market. Innovation is a combination of ideas and knowledge that brings positive change and value to the organization. Whenever we talk about ideas and innovations, we inevitably talk about knowledge. 11
- 12. Today, the complexity of innovation is constantly increased by the growth of the generated knowledge available to the organization. The development and use of new knowledge are the basis for innovation, further confirming the strong connection between knowledge and innovation. Organizations possess the knowledge as an intangible resource and should share it from one department to another, or even to other organizations. 12
- 13. By combining knowledge and ideas, inside and outside the organizations, they can create new knowledge on the basis of the existing one. Knowledge is considered as a transferable and inevitable resource that is essential for creating innovations. Therefore, strong innovation management system must support knowledge management, making it always accessible and easy to transfer. 13
- 14. New knowledge plays a critical role in driving innovation. Innovation is the process of creating and implementing new or improved products, services, processes, or ideas that have a significant positive impact on various aspects of society, including business, technology, healthcare, and more. Here are some of the key reasons why new knowledge is essential for innovation: • Problem-solving and creativity: New knowledge often arises from research, exploration, and experimentation. It provides fresh perspectives and insights that can lead to creative solutions to existing problems or the identification of new opportunities. • Competitive advantage: In a rapidly changing and highly competitive global economy, organizations that stay up-to-date with the latest knowledge and technologies are better positioned to gain a competitive edge. Innovating based on new knowledge can lead to unique products or services that stand out in the marketplace. 14
- 15. • Improved efficiency and effectiveness: New knowledge can lead to more efficient and effective processes, which can result in cost savings and better resource utilization. Innovations in this regard can help organizations increase productivity and profitability. • Meeting evolving customer needs: As customer preferences and needs change over time, staying informed about new knowledge can help organizations adapt their offerings to better meet these changing demands 15
- 16. Open market innovation Open Innovation is the process of innovation that revolves around the free flow of ideas, in search of business solutions across corporate boundaries, from partnerships with other organizations and research institutions. Open market innovation, also known as open innovation, is a strategic approach that emphasizes the importance of leveraging external sources of knowledge, ideas, and technology to drive innovation within an organization. It challenges the traditional "closed" innovation model, in which organizations primarily rely on their internal resources and expertise to develop new products, services, or processes. 16
- 17. Key principles and elements of open market innovation include: • External collaboration: Open market innovation involves actively seeking partnerships, collaborations, and interactions with external entities such as customers, suppliers, research institutions, startups, and even competitors. These external partners can contribute valuable insights and expertise to the innovation process. • Idea and knowledge sharing: Organizations participating in open market innovation are willing to share their ideas, technologies, and knowledge with external partners, and they are also open to receiving external inputs. This sharing of information helps generate new ideas and accelerate the innovation process. 17
- 18. • Open sourcing: Open market innovation can involve making certain assets or components of a product or service openly available for others to build upon or enhance. This approach can be particularly relevant in industries where open-source software and hardware have been successful. • Technology scouting: Organizations engage in technology scouting to identify promising technologies or innovations that are being developed outside their own walls. They then incorporate or adapt these external technologies to enhance their own products or services. 18
- 19. • Crowdsourcing: Crowdsourcing is a common practice in open market innovation where organizations solicit ideas and solutions from a wide range of individuals, including employees, customers, and the general public, through open calls, challenges, and competitions. • Licensing and partnerships: Organizations may enter into licensing agreements, partnerships, or joint ventures with external entities to access new technologies, intellectual property, or market opportunities. These collaborations can lead to mutual benefits and shared risks. 19
- 20. Continuous learning and adaptation: Organizations engaged in open market innovation must adapt to changes in the external environment, stay abreast of emerging trends, and continually learn from their interactions with external partners. • The benefits of open market innovation include access to a broader pool of ideas and expertise, faster time-to-market, reduced development costs, increased agility, and the ability to tap into external markets and customer feedback. However, it also comes with challenges, such as managing intellectual property rights, selecting the right partners, and creating a culture that embraces external collaboration. 20
- 21. Idea generating technique Generating ideas is a fundamental aspect of problem-solving, innovation, and creativity. There are numerous techniques and methods you can use to stimulate idea generation. Here are some popular idea generating techniques: Brainstorming: Brainstorming is a well-known technique that involves generating a large number of ideas in a group setting. Participants are encouraged to share any idea that comes to mind, without criticism. Once the ideas are gathered, they can be evaluated and refined. Mind Mapping: Mind mapping is a visual technique that involves creating a diagram to represent ideas and their relationships. It's a great way to organize and explore concepts, which can lead to new insights. 21
- 22. SCAMPER: SCAMPER is an acronym that stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. This technique prompts you to ask questions about existing ideas or objects and apply these actions to stimulate new ideas. Random Word or Image Association: Start with a random word or image and brainstorm ideas related to it. This can lead to unexpected connections and novel concepts. Role Play: Put yourself in someone else's shoes or take on a different persona to think from a new perspective. How would someone else approach the problem or idea? This can help break out of mental ruts and generate fresh insights. 22
- 23. 6-3-5 Brainwriting: In a group setting, six participants write down three ideas each in five minutes. Then, they pass their ideas to another participant, who builds upon them. This process continues, creating a rapid flow of ideas. Idea Cards: Write down ideas, concepts, or keywords on individual cards. Shuffle and arrange them in different combinations to generate new ideas. Problem Reversal: Instead of thinking about how to solve a problem, consider how to create or exacerbate the problem. Then, reverse your thinking to generate solutions. 23
- 24. Free Writing: Set a timer and write continuously about a topic or problem, without worrying about grammar or coherence. This can help uncover new ideas as your thoughts flow freely. Analogies and Metaphors: Draw parallels between your problem or idea and unrelated domains or concepts. What similarities can you find, and how can they be adapted to your context? Daydreaming and Relaxation: Sometimes, taking a break and allowing your mind to wander can lead to unexpected insights and creative ideas. 24
- 25. Idea Challenges: Create specific challenges or constraints to spark creativity. For example, ask yourself how to solve a problem using only a certain budget or within a specific time frame. Cross-disciplinary Collaboration: Collaborate with individuals from diverse backgrounds and expertise to combine different perspectives and generate innovative solutions. SWOT Analysis: Analyze your Strengths, Weaknesses, Opportunities, and Threats. Identifying opportunities and addressing weaknesses can lead to new ideas. 25
- 26. Remember that idea generation is a skill that can be improved with practice. Using a combination of these techniques and adapting them to your specific needs and challenges can help you become a more creative and innovative thinker. 26