Business Communication,
Management, and Success
  Module 1, Locker/Kaczmarek’s
    Business Communication
Why do speaking and writing
become even more important as
people rise in the organization?
Your writing often operates in
your place. (a “proxy”)
As you rise in an organization, the
sizes of your audiences (speaking
and writing) tend to grow.
Your ideas impact more people.
You’re dealing with more complex
problems. Dissimilar parts.
If you’re just looking for a low-level
job, why is it still useful to be able to
         write and speak well?
Communication is necessary up and
 down the chain of responsibility.
Questions are the lifeblood of an
      effective employee.

       Which questions?

          How to ask?
Why do you need to understand the
purposes, audience, and context for
   a message to know whether a
  specific set of words will work?
School vs. Business

        or

Other comparisons?
Communication is expensive.
P.A.I.B.O.C.
P.A.I.B.O.C.
P: purpose
A: audience
I: information
B: benefits
O: objections
C: context

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