Microeconomics   for   Business 
Chapter   01:    Scarcity,   Allocation   &   Markets 
 
Scarcity   &   Allocations 
 
● Scarcity:    We   don’t   have   enough   of   anything   to   give   to   everyone.   Therefore,   we   need   some 
form   of   resource   allocation   mechanism 
● These   days   its   Markets   that   make   these   decisions   where   Prices   act   as   rationing   devices.   To 
an   economist   prices   move   up   and   down   depending   on   scarcity. 
● Price   is   not   the   only   allocation   mechanism.   e.g.   giving   away   concert   tickets   through   lottery   is 
another   allocation   mechanism. 
 
● Opportunity   Cost :   It   means   something   has   been   sacrificed   when   a   choice   is   made   (value 
of   next   best   forgone   opportunity).   There   is   always   going   to   be   next   best   alternative,   therefore 
opportunity   cost. 
 
● Prices   are   formed   by   interaction   of   2   parties   i.e.   buyers   and   seller   (ignoring   government).  
● The   graph   that   concerns   buyers   is   called   a   Demand   curve   and   the   one   for   sellers   is   Supply 
curve. 
 
Demand   Curve 
 
● The   graph   depicting   the   relationship   between 
the   price   of   a   commodity   and   amount   of   it 
consumers   are   willing   to   purchase   (at   any   given 
price)   is   demand   curve. 
● Demand   curve   usually   slopes   downwards   from 
left   to   right.  
● The   slope   is   also   referred   to   as   “ Law   of 
Demand ”   which   means,   if   all   other   factors 
remain   equal,   people   will   buy   more   of   a   product 
or   service   if   prices   fall. 
 
 
Shift   vs   Movement   Along   A   Demand   Curve 
 
● There   is   a   movement   along   a   demand   curve   when   a   change   in   price   causes   the   quantity 
demanded   to   change. 
● Movement   along   a   demand   curve   happens   only   when   the   price   changes. 
● Shift   of   a   demand   curve   takes   place   when   a   non­price   determinant   results   in   shifting   the 
curve   (right   or   left). 
● Factors   affecting   shift   in   demand   curve   may   include   change   in   income,   preference, 
population   size   etc. 
 
www.AllThingsMBA.com                                                                                                                                                                                                                                                                                                          1 
Microeconomics   for   Business 
 
 
 
Supply   Curve 
 
● Supply   curve   is   the   relationship   between   the 
price   of   a   good   or   service   and   the   quantity 
sellers   are   willing   to   supply.  
● The   slope   is   also   referred   to   as   “ Law   of 
Supply ”   which   means   as   the   supply   of   a 
given   commodity   increases,   the   quantity 
supplied   increases,   all   else   being   equal. 
● This   formulation   implies   that   price   is 
independent   variable   and   supply   is 
dependent.  
 
 
Shift   vs   Movement   Along   A   Supply   Curve 
 
● Movements   along   the   curve   occur   only   if   there   is   a   change   in   quantity   supplied   caused   by   a 
change   in   the   good's   own   price 
● A   shift   in   the   supply   curve,   referred   to   as   a   change   in   supply,   occurs   only   if   a   non­price 
determinant   of   supply   changes. 
● For   example,   if   the   price   of   an   ingredient   used   to   produce   the   good,   a   related   good,   were   to 
increase,   the   supply   curve   would   shift   left. 
 
Market   Supply   Curve 
 
The   market   supply   curve   is   derived   by   summing   the   quantity   all   suppliers   are   willing   to   produce 
when   the   product   can   be   sold   for   a   given   price. 
 
www.AllThingsMBA.com                                                                                                                                                                                                                                                                                                          2 
Microeconomics   for   Business 
Equilibrium 
 
● When   supply   and   demand   are   equal   (i.e.   when   the   supply   function   and   demand   function 
intersect)   the   economy   is   said   to   be    at    equilibrium .  
● At   this   point,   the   allocation   of   goods   is   at   its   most   efficient   because   the   amount   of   goods 
being   supplied   is   exactly   the   same   as   the   amount   of   goods   being   demanded.  
● Thus,   everyone   (individuals,   firms,   or   countries)   is   satisfied   with   the   equilibrium.   At   the   given 
price,   suppliers   are   selling   all   the   goods   that   they   have   produced   and   consumers   are   getting 
all   the   goods   that   they   are   demanding. 
 
 
 
 
References: 
Lectures   by    Prof.    Larry   DeBrock 
http://www.investopedia.com/exam­guide/cfa­level­1/microeconomics/price­ceilings­floors.asp 
http://www.alevelhelp.com/2011/02/scarcity­opportunity­cost­and­resource­allocation/ 
http://www.econport.org/content/handbook/Equilibrium/Price­Controls.html 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes   by    Fraz   Tajammul 
www.AllThingsMBA.com                                                                                                                                                                                                                                                                                                          3 

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Microeconomics #01: Scarcity & Allocation