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What is compassionate communication
Communication
– To make known; impart.
– To have an interchange, of ideas.
– To express oneself in such a way that one is readily and clearly understood.
– To be connected.
– [Lat. communicare, to make common.]
Compassion
Feeling or showing empathy and concern for others](https://image.slidesharecdn.com/module16communicationeditted-240715211136-47cf49c1/85/Module-16_Communicationllllllll-EDITTED-ppt-10-320.jpg)
Module 16_Communicationllllllll EDITTED.ppt
- 1. Risk Communication and Community Engagement Clinicians
- 2. By the end of this unit, you will be able to… 1. Explain what is risk communication 2. Understand the importance of perception and trust when communicating 3. Describe compassionate communication and learning 4. understand how adults learn
- 3. What is risk communication? Information & Engagement Decision Action (risk reduction) Risk Communication(s) refers to the real-time exchange of information, advice and opinions between experts or officials and people who face a threat (hazard) to their survival, health or economic or social well-being. Its ultimate purpose is that everyone at risk is able to take informed decisions to mitigate the effects of the threat (hazard) such as a disease outbreak and take protective and preventive action.
- 4. Characteristics of information during an emergency High demand for information Urgent time frame Requires rapid and effective dissemination Use preferred channels of key audiences Existing information sharing networks Political influences Misinformation “resistance” Rumors Adapted to cultural, educational aspects New Media Non traditional Media Information handled well can strengthen TRUST
- 5. Unique features of Information during emergencies • There is incomplete or limited information • Information and advice may change as the emergency evolves • Depending on the nature of the emergency, affected populations may have heightened levels of anxiety and fear causing reactive emotional states
- 6. Reactive States States of negative emotions – Closed State • Anger, Hurt, pain, frustration • Flee , Fight, Freeze • These are closed states – Hardly connect with other people • What would happen if approached in this state ? 03/03/2020
- 7. Risk communication building blocks Technical information 3 Values 4 Expression of care 5 Trust 2 Credibility 1
- 8. Trust is made of audience perceptions Expertise Good character Identification Good will You know what you are talking about You know how to fix problem You agree with other known experts You are telling me the truth You are not omitting information You are reliable You share my values, experience and my fate You care about me You know and address my concerns
- 9. Compassionate Communication • Communication • Compassion
- 10. 10 | What is compassionate communication Communication – To make known; impart. – To have an interchange, of ideas. – To express oneself in such a way that one is readily and clearly understood. – To be connected. – [Lat. communicare, to make common.] Compassion Feeling or showing empathy and concern for others
- 11. 11 | Are the words here Compassionate ? You Drink too much You are responsible for your sickness Your house is very dirty Emphasize that sick people or their families are likely to have intense emotions such as fear and anger with such words 03/03/2020
- 12. 12 | Main Skills In Compassionate Communication Prioritise connections - Relationship first / Friendliness Avoid Blaming for their situation Request,do not demand Understand underlying needs 03/03/2020
- 13. 13 | Conclusion: We Need to realise that health is highly personal matter influenced by many determinants some beyond the scope of the affected person or community Compassionate communication is important because people need to feel listened to, understood and cared about, in other to trust health collaboration with frontline staff. 03/03/2020
- 14. 14 | Areas of Communication Communication is broken down into 3 areas; The words you speak Your facial expression and body language (non verbal) Tone of voice Note: Match your Words with your Body Language
- 15. 15 | Tip 4: Respect the Seven C’s of Public Health Communication 1. Command Attention 2. Clarify / Simplify message 3. Communicate a benefit / The why of what they do 4. Consistency counts 5. Cater to the HEART and HEAD 6. Create trust 7. Call to Action / Tell what to do / procedure
- 16. 16 | Visualizing your target audience Understanding your audiences and their needs We tend to concentrate on what we know and don’t always think about the audience: – who they are, what their perspectives / views are
- 17. 17 | Perception Not Logical influenced by culture not always expressed verbally shows in behavior
- 18. Perception Exercise • Check the Figure and tell How many Lines it posses.. • Note : They way we perceive things determines how we behave, what effects that behavior may have on our health, what communication messages and method is required to modify that behavior
- 19. Perception Perceived • Self Efficacy – whether we have the knowledge and skills • Positive Consequences – what advantages will arise from action • Negative Consequences – what negative results • Social norm – Who will support the action e.g family • Action Efficacy – Does the action worth any benefit • Severity – How severe will it be if it happens That Corona does not affect black very much
- 20. HEALTH programme EMERGENCIES • Telling people what to do, however scientific, does not always work. Engaging them is more effective. • People live in unique social-cultural contexts, with relationship dynamics, and their own perception of risks, and trusted sources of advice, that influence if they accept health advice or not. Two challenges to changing behaviour
- 21. HEALTH programme EMERGENCIES Adult learning principles AUDITORY - listening to explanations VISUAL - seeing pictures, words, diagrams KINESTHETIC - actually doing the activity
- 22. HEALTH programme EMERGENCIES It’s not what you (the clinician) know that counts, it’s what they (the patients) will remember. A d u l t L e a r n i n g P r i n c i p l e s
- 23. 23 | The patient is always thinking… WIIFM ?
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- 25. Stigma • Effects • Patients and family • Service provider and institution
- 26. The impact of stigma Stigma can…. • drive people to hide the illness to avoid discrimination. • stop people from seeking health care immediately and • prevent people from adopting healthy behaviors. 25/02/2020 “This is the time for facts, not fear. This is the time for science, not rumors. This is the time for solidarity, not stigma. 𝑾𝒆 𝒂𝒓𝒆 𝒂𝒍𝒍 𝒊𝒏 𝒕𝒉𝒊𝒔 𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓." Dr. Tedros
- 27. Reduce risk of coronavirus infection 1 2 3 Frequently clean hands by using alcohol-based hand rub or soap and water When coughing and sneezing cover mouth and nose with flexed elbow or tissue – throw tissue away immediately and wash hands Avoid close contact with anyone that has fever and cough
- 28. What can I do to prevent the spread of COVID-19? 03/03/2020 If you feel unwell, stay home Do not go to work, to school or to public spaces to avoid transmission of COVID-19 to others in the community. If you are unwell, you should self-isolate and self-monitor to avoid possible transmission to people in your community and family.
- 29. Thank you for your attention!
- 30. Receptive States Positive intense emotions – Open State Celebration, happiness, Success People in this state are easy to connect and communicate, they are receptive and act on messages easily 03/03/2020