The document summarizes findings from UPS's Industrial Buying Dynamics Study regarding factors that manufacturers should focus on to appeal to international customers. The study identified five key areas: e-commerce, personal touchpoints, post-sales support, quality and reputation, and 3D printing. It provides data showing, for example, the importance of online capabilities for buyers while also the importance of in-person relationships, and expectations from buyers regarding post-sales support like returns and on-site maintenance. The document aims to provide implications for manufacturers on focusing on these areas to differentiate themselves and capture more market share.