Module 6 assignment #2
- 1. BRUCE SPRINGSTEEN By: Justin Bregman
- 2. BACKGROUND INFORMATION • Bruce Frederick Joseph Springsteen (born September 23, 1949) is an American musician and singer songwriter •Springsteen was born in Long Branch, New Jersey •Nick named: “The Boss” •Springsteen had been inspired to take up music at the age of seven after seeing Elvis Presley on The Ed Sullivan Show in 1956. •His most successful studio albums, Born in the USA and Born to Run, showcase a talent for finding grandeur in the struggles of daily American life; he has sold more than 64 million albums in the United States making him the fifteenth highest selling artist of all-time and more than 120 million albums worldwide. •Springsteen has earned numerous awards for his work, including 20 Grammy Awards, two Golden Globes and an Academy Award as well as being inducted into the Rock and Roll Hall of Fame and the Songwriters Hall of Fame in 1999
- 3. Websites & Social Networking • • • • • • • Brucespringsteen.net https://www.facebook.com/brucespringsteen www.youtube.com/user/BruceSpringsteen www.backstreets.com/ Twitter: @springsteen IMDb: www.imdb.com/name/nm0819803/ www.brucespringsteen.vividseats.com/
- 4. Websites & Social Networking • Bruce Springsteen is a guy that has been so successful within the Music industry for so many years, his dedication to social media is not one of his strength. • Springsteen's target market is an older crowd (approx ages 25+) • Springsteen's fans have been using Ticketmaster to see when his next concert is in their city for years • Yes, Springsteen makes announcements over his Twitter account, Facebook page, and YouTube account, however he is not as active whatsoever, compared to musicians that have younger crowds, such as Justin Bieber or Katy Perry.
- 5. Online Communities • Besides the various social media’s that Springsteen uses to communicate to fans, he also like to demonstrate good deeds • Springsteen was named the 2013 MusiCares person of the year • Springsteen doesn’t donate a lot to charities through just simply handing over money • Instead, he likes host large outdoor concerts in order to raise money or awareness for certain causes • An example of a recent act of this done by Springsteen, was his outdoor concert in honour of the destruction from Hurricane Sandy • He chose to have this take place on December 12, 2012 (1212-12)
- 6. Springsteen’s Audience • Bruce Springsteen has been so successful within the music industry for so many years • At the age of 64 he is still a top commodity within the music industry • Springsteen just came out with another album • That usually means he will be going on tour once again • At the age of 64 it could be argued that he’s at the peak of his career • Springsteen was selling out venues with over 80,000 seat capacities
- 7. Springsteen’s Audience • Since Springsteen has been successful in the music industry for decades, it’s evident that he has found, and still secures his audience • Even though his career is winding down to the end, it’s important that he and his management team continue to work within the technological era that were in, otherwise he may got lost within the music industry soon • Social media is the new way of music industry and if Springsteen doesn’t adapt to it then new upcoming stars may steal his spotlight
- 8. Meaningful/Shareable Content • Springsteen’s music has always be written about the thoughts going on in his head • He likes to write a lot of music based on the tough times in life • An example of this is his songs, Devils and Dust, Better Days, Born in the U.S.A • These songs discuss the hard times growing up as a child, and how he overcame that, which has lead to all of his successes today • Through Springsteen’s lyrics within his music, is what really connects himself with so many fans in the U.S and around the world
- 9. Engaging Current Fans • Springsteen is fortunate that at this point in his life, he owns the music market within his genre • There isn’t much competition for him, however he has to continue to produce for people to continue to engage • That’s why he just came out with his new album called “High Hopes” in January 2014 • A new album usually means another new tour for Mr. Springsteen
- 10. Engaging Current Fans (Con’t) • The way Springsteen has been successful his life is based on continuing to amaze, and physically engage with the audience, as he still does at every concert • Examples of this are jumping into the crowd, or letting people sing some of his songs with him, which many artists are afraid to do in this day and age, for security reasons • The one thing Springsteen is not doing is trying to get more of the target market, such as attract teenagers to his music • One way he might be able to do this is through incorporating some more classic rock to his style
- 11. Continue Social Push • This is something that is so easy for some musicians and difficult for others • This is not a strength of Springsteen’s, simply because he’s a 64 year old man that is new to social media, and may not have grasp the concept so quickly • The bottom line is their are much less adults on social media’s such a Twitter, Facebook, and YouTube, and adults are Springsteen’s target market • Meaning, despite Springsteen lack of engagement through social media, majority of his fans aren’t relying on him to be active on social media anyways
- 12. Continue Social Push (Con’t) • Just to put it into perspective with one of the most popular social media’s today in twitter • Bruce Springsteen has sent out 2025 tweets all time, and has 564 000 followers. • Justin Bieber has sent out over 26 000 tweets, and has 49.8 Million followers • Katy Perry has sent out 5411 tweets, and has 50.8 Million followers • The bottom line is Springsteen doesn’t engage as much with his fans, however majority of his fans may or may not be in need of him to engage back through online communication
- 13. Post Consistently • Springsteen does NOT post consistently about many things • Touched a lot about his lack of social media engagement • The only thing that Springsteen tries to consistently advertise is when New Album’s are coming out, tour dates, and if he is having a charity outdoor concert • For any of these announcements Springsteen mostly uses radio advertisement space, Ticketmaster, and newspaper articles • Again, for his target market these are arguably the best ways to grab his audiences attention and inform them of any big news
- 14. Springsteen’s Top Hits • • • • • • • • • • 1) Born to Run 2) Thunder Road 3) Badlands 4) Tenth Avenue Freeze-out 5) Atlantic City 6) Jungleland 7) Born in the U.S.A 8) Point Blank 9) Land of the Hope and Dreams 10) Prove it all Night
- 15. Springsteen’s 20 Grammy Awards • • • • • • • • • • • • • • • • • • • • Best Rock Vocal Performance, Male, 1984, "Dancing in the Dark" Best Rock Vocal Performance, Male, 1987, "Tunnel of Love" Song of the Year, 1995, "Streets of Philadelphia" Best Rock Song, 1995, "Streets of Philadelphia" Best Rock Vocal Performance, Solo, 1995, "Streets of Philadelphia" Best Song Written Specifically for a Motion Picture or Television, 1995, "Streets of Philadelphia" Best Contemporary Folk Album, 1996, The Ghost of Tom Joad Best Rock Album, 2002, The Rising Best Rock Song, 2002, "The Rising" Best Male Rock Vocal Performance, 2002, "The Rising" Best Rock Performance by a Duo or Group with Vocal, 2003, "Disorder in the House" (with Warren Zevon) Best Solo Rock Vocal Performance, 2004, "Code of Silence" Best Solo Rock Vocal Performance, 2005, "Devils & Dust" Best Traditional Folk Album, 2006, The Seeger Sessions: We Shall Overcome Best Long Form Music Video, 2006, Wings For Wheels: The Making Of Born to Run Best Solo Rock Vocal Performance, 2007, "Radio Nowhere" Best Rock Song, 2007, "Radio Nowhere" Best Rock Instrumental Performance, 2007, "Once Upon a Time in the West" Best Rock Song, 2008, "Girls in Their Summer Clothes" Best Solo Rock Vocal Performance, 2009, "Working on a Dream"