A group of six individuals plan to open a dessert shop. Their objectives are to make money and eventually expand into a chain of stores. They create a short list of activities needed to open the shop, including deciding the size, location, and decoration style. They also need to study legal requirements and decide pricing, products, suppliers, and hire staff. They estimate the duration of each activity, with deciding the shop size taking one week, location two weeks, and decoration style another two weeks after locating the shop. Studying legal requirements may take three weeks once design is set.