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INTRO TO
Taylor’s
The teac
Capabilit
skills of it
1.0
1.1
1.2
2.0
2.1
2.2
3.0
3.1
3.2
4.0
4.1
5.0
5.1
6.0
6.1
6.2
6.3
7.0
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7.2
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8.1
O DESIGN – SE
Graduate Ca
ching and lea
ies (TGC) in
ts graduates.
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Define an
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technologie
EPT 2015
apabilities (TG
arning approa
its students;
Discipl
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ndational know
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nd extract info
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think critically
d analyse pro
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ate appropriat
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d team dynam
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ne self and be
one’s actions
aylor's core va
zenship and G
and form opini
d the value of
gital Literacy
se of informat
es.
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ch at Taylor’s
capabilities th
ine Specific K
ic Knowledge
wledge in relev
ues in the cont
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g
rmation effect
dge to everyda
oblem Solving
and creatively
oblems to arriv
Soft Skills
Skills
tely in various
lls
mics and work
lls
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and learning.
alues.
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ons from dive
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text of the field
bilities
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ay life.
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ve at effective
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with others in
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INTRO TO DESIGN – SEPT 2015 3
General Rules and Regulations
Late Submission Penalty
The School imposes a late submission penalty for work submitted late without a valid reason e.g. a medical
certificate. Any work submitted after the deadline (which may have been extended) shall have the percentage
grade assigned to the work on face value reduced by 10% for the first day and 5% for each subsequent day late.
A weekend counts as one (1) day.
Individual members of staff shall be permitted to grant extensions for assessed work that they have set if they
are satisfied that a student has given good reasons.
Absenteeism at intermediate or final presentation will result in zero mark for that presentation.
The Board of Examiners may overrule any penalty imposed and allow the actual mark achieved to be used if the
late submission was for a good reason.
Attendance, Participation and Submission of Assessment Components
Attendance is compulsory. Any student who arrives late after the first half-hour of class will be considered as
absent. The lectures and tutorials will assist you in expanding your ideas and your assessments. A minimum of
80% attendance is required to pass the module and/or be eligible for the final examination and/or presentation.
Students will be assessed based on their performance throughout the semester. Students are expected to attend
and participate actively in class. Class participation is an important component of every module.
Students must attempt all assessment components. Failure to attempt assessment components worth 20% or
more, the student would be required to resubmit or resit an assessment component, even though the student has
achieved more than 50% in the overall assessment. Failure to attempt all assessment components, including
final exam and final presentation, will result in failing the module irrespective of the marks earned, even though
the student has achieved more than 50% in the overall assessment.
Plagiarism (Excerpt from Taylor’s University Student Handbook 2013, page 59)
Plagiarism, which is an attempt to present another person’s work as your own by not acknowledging the source,
is a serious case of misconduct which is deemed unacceptable by the University.
"Work" includes written materials such as books, journals and magazine articles or other papers and also
includes films and computer programs. The two most common types of plagiarism are from published materials
and other students’ works.
1. Published Materials
In general, whenever anything from someone else’s work is used, whether it is an idea, an opinion or the
results of a study or review, a standard system of referencing should be used. Examples of plagiarism may
include a sentence or two, or a table or a diagram from a book or an article used without acknowledgement.
Serious cases of plagiarism can be seen in cases where the entire paper presented by the student is copied
from another book, with an addition of only a sentence or two by the student.
While the former can be treated as a simple failure to cite references, the latter is likely to be viewed as
cheating in an examination.
Though most assignments require the need for reference to other peoples’ works, in order to avoid
plagiarism, students should keep a detailed record of the sources of ideas and findings and ensure that these
sources are clearly quoted in their assignment. Note that plagiarism also refers to materials obtained from the
Internet too.
INTRO TO DESIGN – SEPT 2015 4
2. Other Students’ Work
Circulating relevant articles and discussing ideas before writing an assignment is a common practice.
However, with the exception of group assignments, students should write their own papers. Plagiarising the
work of other students into assignments includes using identical or very similar sentences, paragraphs or
sections. When two students submit papers that are very similar in tone and content, both are likely to be
penalized.
Student Participation
Your participation in the module is encouraged. You have the opportunity to participate in the following ways:
 Your ideas and questions are welcomed, valued and encouraged.
 Your input is sought to understand your perspectives, ideas and needs in planning subject revision.
 You have opportunities to give feedback and issues will be addressed in response to that feedback.
 Do reflect on your performance in Portfolios.
 Student evaluation on your views and experiences about the module are actively sought and used as an
integral part of improvement in teaching and continuous improvement.
Student-centered Learning (SCL)
The module uses the Student-centered Learning (SCL) approach. Utilization of SCL embodies most of the
principles known to improve learning and to encourage student’s participation. SCL requires students to be
active, responsible participants in their own learning and instructors are to facilitate the learning process. Various
teaching and learning strategies such as experiential learning, problem-based learning, site visits, group
discussions, presentations, working in group and etc. can be employed to facilitate the learning process. In SCL,
students are expected to be:
 active in their own learning;
 self-directed to be responsible to enhance their learning abilities;
 able to cultivate skills that are useful in today’s workplace;
 active knowledge seekers;
 active players in a team.
Types of Assessment and Feedback
You will be graded in the form of formative and summative assessments. Formative assessments will provide
information to guide you in the research process. This form of assessment involves participation in discussions
and feedback sessions. Summative assessment will inform you about the level of understanding and
performance capabilities achieved at the end of the module.
INTRO TO DESIGN – SEPT 2015 5
Assessment Plan
Assessment Components Type
Learning
Outcomes
Submission Presentation
Assessment
Weight age
PROJECT 1
DESIGN ELEMENTS & PRINCIPLES
PROJECT 1A - INDIVIDUAL 15%
PROJECT 1B - GROUP 25%
1
WEEK 5 WEEK 9 40%
PROJECT 2 (FINAL)
2D TO 3D
PROJECT 2A - GROUP 15%
PROJECT 2B (I) – INDIVIDUAL 10%
PROJECT 2B (II) - INDIVIDUAL 25%
2,3 -
WEEK 13
WEEK 14
WEEK 18
50%
PORTFOLIO PORTFOLIO - INDIVIDUAL All EXAM
WEEK
- 10%
TOTAL 100%
INTRO TO DESIGN – SEPT 2015 6
Assessment Components
1. Project One (Elements & Principles)
Sketching Elements & 2D Art Work (Group + Individual)
This introduction project is created for the students to understand the basic design elements and design
principles. The first part will be on design elements and principles in nature and built environment. Students
are required to show their understanding through sketches using different sketch techniques &
diagrams. The second part, students will focus on design principles and compositions by making a series of
art works using small daily items.
2. Project Two (Final Project) - 2D to 3D
Hanging Mobile Display Structure for the Miniature of Lego Character (Group + Individual)
The aim of Project Two is for the students to learn on the transformation from 2D elements to 3D elements.
The first part, students will be exploring with the shapes, form, colors, materials and transform it into a 3D art
piece to represent a certain given word or phrase. The second part, students will study the characters and
attributes of the chosen Lego character in detail and create/translate it into a hanging structure based on
understanding of design elements and principles. The hanging structure is a display for their Lego character
miniature.
3. Student Portfolio(Individual)
Each student is to develop an individual Portfolio. Portfolio is a designed hardcopy document which consist
of curriculum vitae and compiled design works during the semester. Portfolio shall be submitted at the end of
semester.
INTRO TO DESIGN – SEPT 2015 7
Marks and Grading Table (Revised as per Programme Guide 2013)
Assessments and grades will be returned within two weeks of your submission. You will be given grades and
necessary feedback for each submission. The grading system is shown below:
Grade Marks
Grade
Points
Definition Description
A 80 – 100 4.00 Excellent
Evidence of original thinking; demonstrated outstanding
capacity to analyze and synthesize; outstanding grasp of
module matter; evidence of extensive knowledge base.
A- 75 – 79 3.67 Very Good
Evidence of good grasp of module matter; critical capacity
and analytical ability; understanding of relevant issues;
evidence of familiarity with the literature.
B+ 70 – 74 3.33
Good
Evidence of grasp of module matter; critical capacity and
analytical ability, reasonable understanding of relevant
issues; evidence of familiarity with the literature.B 65 – 69 3.00
B- 60 – 64 2.67
Pass
Evidence of some understanding of the module matter;
ability to develop solutions to simple problems; benefitting
from his/her university experience.
C+ 55 – 59 2.33
C 50 – 54 2.00
D+ 47 – 49 1.67
Marginal Fail
Evidence of nearly but not quite acceptable familiarity with
module matter, weak in critical and analytical skills.
D 44 – 46 1.33
D- 40 – 43 1.00
F 0 – 39 0.00 Fail
Insufficient evidence of understanding of the module
matter; weakness in critical and analytical skills; limited or
irrelevant use of the literature.
WD - - Withdrawn
Withdrawn from a module before census date, typically
mid-semester.
F(W) 0 0.00 Fail Withdrawn after census date, typically mid-semester.
IN - - Incomplete
An interim notation given for a module where a student
has not completed certain requirements with valid reason
or it is not possible to finalise the grade by the published
deadline.
P - - Pass Given for satisfactory completion of practicum.
AU - - Audit
Given for a module where attendance is for information
only without earning academic credit.
INTRO TO DESIGN – SEPT 2015 8
Weekly Schedule
DATE  TOPIC  LECTURE 
HOURS 
TUTORIAL 
HOURS 
BLENDED 
LEARNING 
WEEK 1 
22/9 & 23/9 
 
 
LECTURE 01 | INTRODUCTION TO DESIGN (RN) 
                         MODULE & PROJECT 1A BRIEFING 
                         SKETCHING TECHNIQUES 
2  ‐  ‐ 
 
WEEK 2 
29/9 & 30/9 
 
 
LECTURE 02 | INTRODUCTION TO DESIGN ELEMENTS & PRINCIPLES (RN) 
TUTORIAL       SKETCHING TECHINQUES | SITE VISIT 
 
2  3  ‐ 
 
WEEK 3 
6/10 & 7/10 
 
 
LECTURE 03 | DESIGN ELEMENTS & DIAGRAMS (RN)          
 TUTORIAL       PROJECT 1A  
2  3  ‐ 
WEEK 4 
13/10 & 14/10 
 
 
LECTURE  |  PUBLIC HOLIDAY 14/10 WEDNESDAY (AWAL MUHARRAM) 
TUTORIAL    PROJECT 1A  
                      ONLINE TUTORIAL‐ WEDNESDAY TUTORIAL GROUP 
‐  3   3 
WEEK 5 
20/10 & 21/10 
 
 
LECTURE | PROJECT 1A SUBMISSION 
                   PROJECT 1B BRIEFING 
                   CHOOSING TOY CHARACTER – PROJECT 2B  
 
2  ‐  3 ‐ DIGITAL 
UPLOAD OF 
P1A 
WEEK 6 
27/10 & 28/10 
 
 
LECTURE 04 | DESIGN PRINCIPLES & COMPOSITION (RN) 
TUTORIAL       PROJECT 1B 
2  3  ‐ 
WEEK 7 
3/11 & 4/11 
 
 
LECTURE 05 |  INTRODUCTION TO DESIGN CONCEPT & PROCESS (NS)        
TUTORIAL        PROJECT 1B 
2  3  ‐ 
DEEPAVALI BREAK 9/11 ‐13/11 
WEEK 8 
17/11 & 18/11 
 
LECTURE 06 |GESTALT, CRAP & GRIDS (RN) 
                         PROJECT 2A BRIEFING 
TUTORIAL       PROJECT 1B    
   
2  3  ‐ 
WEEK 9* 
24/11 & 25/11 
 
 
LECTURE  | PROJECT 1B PRESENTATION 
         
‐  ‐  3 ‐ DIGITAL 
UPLOAD OF 
P1B 
WEEK 10 
1/12 & 2/12 
 
LECTURE 07 | 2D TO 3D – DESIGN PRINCIPLES & TRANSFORMATION (NS) 
TUTORIAL       PROJECT 2A   
              
2  3  ‐ 
 
WEEK 11 
8/12 & 9/12 
 
 
LECTURE 08 | 3D FORM & MODEL MAKING (NS) 
TUTORIAL       PROJECT 2A      
2  3  ‐ 
WEEK 12 
15/12 & 16/12 
 
LECTURE  | PROJECT 2B & PORTFOLIO BRIEFING  
TUTORIAL   PROJECT 2A          
1  3  ‐ 
INTRO TO DESIGN – SEPT 2015 9
*Note: The Weekly Schedule, date and venue of presentation are subjected to change at short notice.
References
Primary:
1. Hashimoto, Alan, 2003. Visual Design Fundamentals : A Digital Approach, Charles River Media / Cengage Learning
2. Lupton, Ellen Phillips, Jennifer Cole, 2008. Graphic Design : The New Basics, Princeton Architectural Press
3. Greet Hannah, Gail, 2002. Elements of Design : Rowena Reed Kostellow and the Structure of Visual Relationships,
Princeton Architectural Press
4. Davies, Jo Duff, Leo, 2005. Drawing – The Process, Intellect Ltd.
5. Mike, W. Lin, 1993. Drawing and Designing With Confidence: A Step-By-Step Guide, John Wiley & Sons Inc
6. Ching, Francis D.K., 2002. Architecture: Form, Space and Order, Van Nostrand Reinhold.
7. Ching, Francis D.K., 2000. Drawing: A Creative Process, John Wiley & Sons, Inc, New York.
Secondary:
8. Wilson, Arnold, 2010, , Photographing Pattern and Design in Nature, A & C Black
9. de Sausmarez, F, 1983. Basic Design: the Dynamics of Visual Form, Rev. ed., London, Herbert.
10. Lawson, Bryan, “How Designer Think: The Process Demystified”, Bryan Lawson, Architectural Press, London 1980.
11. Lawson, Bryan, 2004. What Designers Know, Architectural Press
12. Richards, James, Wiley. Freehand Drawing and Discovery : Urban Sketching and Concept Drawing for Designers, Wiley
13. Garner, Steve, 2008. Writing on Drawing : Essays on Drawing Practice and Research, Intellect Ltd.
SEMESTER BREAK 21/11 ‐25/11 
WEEK 13* 
29/12 & 30/12 
 
 
LECTURE  | PROJECT 2A PRESENTATION 
 
‐  ‐  3 ‐ DIGITAL 
UPLOAD OF 
P2A 
 
WEEK 14 
5/1/16 & 6/1/16 
 
 
LECTURE 09 | DESIGN APPROACH & SPACE (PL) 
TUTORIAL       PROJECT 2B (I) PRESENTATION 
 
2  3   
WEEK 15 
12/1/16 & 13/1/16 
 
 
LECTURE 10 | DESIGN PRESENTATION/COMPOSITION & DRAWINGS (PL) 
TUTORIAL         PROJECT 2B (II) ‐ MODEL AND DRAWINGS 
2  3   
WEEK 16 
19/1/16 & 20/1/16 
 
LECTURE 11 | DESIGN & ARCHITECTURE (PL) 
TUTORIAL        PROJECT 2B (II) ‐ DESIGN INTERIM    
 
2  3   
WEEK 17 
26/1/16 & 27/1/16 
 
 
LECTURE  | DISCUSSION ON PROJECT 2B 
TUTORIAL   PROJECT 2B      
‐  3  ‐ 
WEEK 18* 
2/2/16 & 3/2/16 
 
LECTURE  | PROJECT 2B (II) PRESENTATION ‐ CODA  ‐  ‐  3 ‐ DIGITAL 
UPLOAD OF 
P2B 
CNY BREAK 21/11 ‐25/11 
EXAM WEEK 
15/2/15 
 
 
PORTFOLIO SUBMISSION  ‐  ‐  ‐ 

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Module outline itd sns sept2015

  • 1. INTRO TO SCHOO Centre fo ________ Founda Module: Prerequi Credit Ho Instructo Module S Students they can of design to develo Design E dimensio principles Module T The objec 1.To lea investig 2.To form approp 3.To app deliver Module L Upon suc 1. To rec 2. To app 3. To be 4. To be Modes o This is a lectures,  Le  Tu  Se Office Ho You are e hours do TIMeS Times an materials O DESIGN – SE OL OF ARC or Modern Arc ___________ ation in Na INTR isite: Non ours: 5 or: Ms S (Sha Ms N Mr P Synopsis will undergo be applied th n principle in d op their skills Elements, Prin onal design ex s. Teaching Obj ctives of this m rn the design gation and pro m a comprehe priate level. ply skills and r visual and ve Learning Out ccessful comp ognize and id ply the design able to explai familiar with th of Delivery 5 credit hour tutorials, and ecture: utorial: elf-directed stu ours encouraged to not meet you nd FB group w s, project briefs EPT 2015 CHITECTU chitecture Stu ____________ atural and RODUCTION e Shazreene Nu azreenenurjan Normah Bt Su Paul Nickson series of lectu hrough the und eveloping the and understa nciples of Des xercises to d jectives module are to n process and oduction of pre ensive underst basic knowle erbal reports, p tcomes pletion of this m entify design e elements and n the applicati he design pro module condu self-directed s 2 ho 3 ho udy: 7 ho o visit the inst r schedule, no will be used as s, assignment URE, BUILD udies in South ____________ Built Envi TO DESIGN urjanna Bt Sh nna.Shamsud ulaiman (Nor Atia ures, tutorial a derstanding of ir design proje nding of the s sign and Deve demonstrate t encourage th d design comp esentation. tanding of the edge acquired production of p module, stude elements and d design princ ion of basic de cess, investig ucted over a p study. The bre ours per week ours per week ours per week ructor/lecturer otify the instru s a communic ts and announ DING & DE heast Asia (M ___________ ironments – ARC 30205 hamsuddin ddin@taylors rmah.Sulaima and study trips f principle of d ects. Students subject matte elopment of W heir understa he student: ponents such basic principl d to a range o presentation, ents will be ab design princip iples in simple esign element ation, observa period of 18 w eakdown of th k k k r/tutor concern uctor and set a cation tool and ncements. ESIGN MASSA) ____________ 5 s.edu.my), an@taylors.ed s that inform th design. Stude s will be given r. The subjec Work. Student anding and sk as sketching es, elements of assignment observation, a le to: ples. e projects. ts and design ation and inter weeks. The mo he contact hou ned for assista appointment ti d information ____________ du.my) he basic eleme nts will becom 2 and 3 dime t can be divid ts will comple kill in recogni g, drawing con and design pr ts, to which th and gathering principles in s rpretation in si odes of delive rs for the mod ance during o mes as neede portal for stud ____________ ents of design me familiar wit ensional desig ded into three ete a series o izing and app nventions, ob rocess at an hey will be re of information simple projects imple projects ery will be in th dule is as follo office hours. If ed. dents to acces 1 _______ n and how th the use n projects sections: of 2 and 3 plying the servation, equired to n s. s he form of ows: the office ss module
  • 2. INTRO TO Taylor’s The teac Capabilit skills of it 1.0 1.1 1.2 2.0 2.1 2.2 3.0 3.1 3.2 4.0 4.1 5.0 5.1 6.0 6.1 6.2 6.3 7.0 7.1 7.2 8.0 8.1 O DESIGN – SE Graduate Ca ching and lea ies (TGC) in ts graduates. Dis Solid foun Understan Life Locate an Relate lea Thin Learn to t Define an Com Communic Inte Understand Intr Manage on Reflect on o Embody Ta Citi Be aware a Understand Dig Effective us technologie EPT 2015 apabilities (TG arning approa its students; Discipl cipline Specifi ndational know nd ethical issu Co elong Learning nd extract info arned knowled nking and Pro think critically d analyse pro mmunication S ate appropriat erpersonal Ski d team dynam apersonal Ski ne self and be one’s actions aylor's core va zenship and G and form opini d the value of gital Literacy se of informat es. GC) ch at Taylor’s capabilities th ine Specific K ic Knowledge wledge in relev ues in the cont ognitive Capab g rmation effect dge to everyda oblem Solving and creatively oblems to arriv Soft Skills Skills tely in various lls mics and work lls self-reliant. and learning. alues. Global Perspe ons from dive civic responsi ion and comm s University hat encompas Knowledge vant subjects. text of the field bilities tively. ay life. Skills y. ve at effective s setting and m with others in ectives erse perspectiv ibility and com munication (ICT is focused on ss the knowle d of study. solutions. modes. a team. ves. mmunity engag T) and related n developing edge, cognitiv gement. d the Taylor’s ve capabilities TGCs Acq Through M Learning Ou 1,2,3,4 1,2,3,4 - - 1,2,3,4 1,2,3,4 1,2,3,4 - - - - - - 2 Graduate s and soft quired Module utcomes 4 4 4 4 4
  • 3. INTRO TO DESIGN – SEPT 2015 3 General Rules and Regulations Late Submission Penalty The School imposes a late submission penalty for work submitted late without a valid reason e.g. a medical certificate. Any work submitted after the deadline (which may have been extended) shall have the percentage grade assigned to the work on face value reduced by 10% for the first day and 5% for each subsequent day late. A weekend counts as one (1) day. Individual members of staff shall be permitted to grant extensions for assessed work that they have set if they are satisfied that a student has given good reasons. Absenteeism at intermediate or final presentation will result in zero mark for that presentation. The Board of Examiners may overrule any penalty imposed and allow the actual mark achieved to be used if the late submission was for a good reason. Attendance, Participation and Submission of Assessment Components Attendance is compulsory. Any student who arrives late after the first half-hour of class will be considered as absent. The lectures and tutorials will assist you in expanding your ideas and your assessments. A minimum of 80% attendance is required to pass the module and/or be eligible for the final examination and/or presentation. Students will be assessed based on their performance throughout the semester. Students are expected to attend and participate actively in class. Class participation is an important component of every module. Students must attempt all assessment components. Failure to attempt assessment components worth 20% or more, the student would be required to resubmit or resit an assessment component, even though the student has achieved more than 50% in the overall assessment. Failure to attempt all assessment components, including final exam and final presentation, will result in failing the module irrespective of the marks earned, even though the student has achieved more than 50% in the overall assessment. Plagiarism (Excerpt from Taylor’s University Student Handbook 2013, page 59) Plagiarism, which is an attempt to present another person’s work as your own by not acknowledging the source, is a serious case of misconduct which is deemed unacceptable by the University. "Work" includes written materials such as books, journals and magazine articles or other papers and also includes films and computer programs. The two most common types of plagiarism are from published materials and other students’ works. 1. Published Materials In general, whenever anything from someone else’s work is used, whether it is an idea, an opinion or the results of a study or review, a standard system of referencing should be used. Examples of plagiarism may include a sentence or two, or a table or a diagram from a book or an article used without acknowledgement. Serious cases of plagiarism can be seen in cases where the entire paper presented by the student is copied from another book, with an addition of only a sentence or two by the student. While the former can be treated as a simple failure to cite references, the latter is likely to be viewed as cheating in an examination. Though most assignments require the need for reference to other peoples’ works, in order to avoid plagiarism, students should keep a detailed record of the sources of ideas and findings and ensure that these sources are clearly quoted in their assignment. Note that plagiarism also refers to materials obtained from the Internet too.
  • 4. INTRO TO DESIGN – SEPT 2015 4 2. Other Students’ Work Circulating relevant articles and discussing ideas before writing an assignment is a common practice. However, with the exception of group assignments, students should write their own papers. Plagiarising the work of other students into assignments includes using identical or very similar sentences, paragraphs or sections. When two students submit papers that are very similar in tone and content, both are likely to be penalized. Student Participation Your participation in the module is encouraged. You have the opportunity to participate in the following ways:  Your ideas and questions are welcomed, valued and encouraged.  Your input is sought to understand your perspectives, ideas and needs in planning subject revision.  You have opportunities to give feedback and issues will be addressed in response to that feedback.  Do reflect on your performance in Portfolios.  Student evaluation on your views and experiences about the module are actively sought and used as an integral part of improvement in teaching and continuous improvement. Student-centered Learning (SCL) The module uses the Student-centered Learning (SCL) approach. Utilization of SCL embodies most of the principles known to improve learning and to encourage student’s participation. SCL requires students to be active, responsible participants in their own learning and instructors are to facilitate the learning process. Various teaching and learning strategies such as experiential learning, problem-based learning, site visits, group discussions, presentations, working in group and etc. can be employed to facilitate the learning process. In SCL, students are expected to be:  active in their own learning;  self-directed to be responsible to enhance their learning abilities;  able to cultivate skills that are useful in today’s workplace;  active knowledge seekers;  active players in a team. Types of Assessment and Feedback You will be graded in the form of formative and summative assessments. Formative assessments will provide information to guide you in the research process. This form of assessment involves participation in discussions and feedback sessions. Summative assessment will inform you about the level of understanding and performance capabilities achieved at the end of the module.
  • 5. INTRO TO DESIGN – SEPT 2015 5 Assessment Plan Assessment Components Type Learning Outcomes Submission Presentation Assessment Weight age PROJECT 1 DESIGN ELEMENTS & PRINCIPLES PROJECT 1A - INDIVIDUAL 15% PROJECT 1B - GROUP 25% 1 WEEK 5 WEEK 9 40% PROJECT 2 (FINAL) 2D TO 3D PROJECT 2A - GROUP 15% PROJECT 2B (I) – INDIVIDUAL 10% PROJECT 2B (II) - INDIVIDUAL 25% 2,3 - WEEK 13 WEEK 14 WEEK 18 50% PORTFOLIO PORTFOLIO - INDIVIDUAL All EXAM WEEK - 10% TOTAL 100%
  • 6. INTRO TO DESIGN – SEPT 2015 6 Assessment Components 1. Project One (Elements & Principles) Sketching Elements & 2D Art Work (Group + Individual) This introduction project is created for the students to understand the basic design elements and design principles. The first part will be on design elements and principles in nature and built environment. Students are required to show their understanding through sketches using different sketch techniques & diagrams. The second part, students will focus on design principles and compositions by making a series of art works using small daily items. 2. Project Two (Final Project) - 2D to 3D Hanging Mobile Display Structure for the Miniature of Lego Character (Group + Individual) The aim of Project Two is for the students to learn on the transformation from 2D elements to 3D elements. The first part, students will be exploring with the shapes, form, colors, materials and transform it into a 3D art piece to represent a certain given word or phrase. The second part, students will study the characters and attributes of the chosen Lego character in detail and create/translate it into a hanging structure based on understanding of design elements and principles. The hanging structure is a display for their Lego character miniature. 3. Student Portfolio(Individual) Each student is to develop an individual Portfolio. Portfolio is a designed hardcopy document which consist of curriculum vitae and compiled design works during the semester. Portfolio shall be submitted at the end of semester.
  • 7. INTRO TO DESIGN – SEPT 2015 7 Marks and Grading Table (Revised as per Programme Guide 2013) Assessments and grades will be returned within two weeks of your submission. You will be given grades and necessary feedback for each submission. The grading system is shown below: Grade Marks Grade Points Definition Description A 80 – 100 4.00 Excellent Evidence of original thinking; demonstrated outstanding capacity to analyze and synthesize; outstanding grasp of module matter; evidence of extensive knowledge base. A- 75 – 79 3.67 Very Good Evidence of good grasp of module matter; critical capacity and analytical ability; understanding of relevant issues; evidence of familiarity with the literature. B+ 70 – 74 3.33 Good Evidence of grasp of module matter; critical capacity and analytical ability, reasonable understanding of relevant issues; evidence of familiarity with the literature.B 65 – 69 3.00 B- 60 – 64 2.67 Pass Evidence of some understanding of the module matter; ability to develop solutions to simple problems; benefitting from his/her university experience. C+ 55 – 59 2.33 C 50 – 54 2.00 D+ 47 – 49 1.67 Marginal Fail Evidence of nearly but not quite acceptable familiarity with module matter, weak in critical and analytical skills. D 44 – 46 1.33 D- 40 – 43 1.00 F 0 – 39 0.00 Fail Insufficient evidence of understanding of the module matter; weakness in critical and analytical skills; limited or irrelevant use of the literature. WD - - Withdrawn Withdrawn from a module before census date, typically mid-semester. F(W) 0 0.00 Fail Withdrawn after census date, typically mid-semester. IN - - Incomplete An interim notation given for a module where a student has not completed certain requirements with valid reason or it is not possible to finalise the grade by the published deadline. P - - Pass Given for satisfactory completion of practicum. AU - - Audit Given for a module where attendance is for information only without earning academic credit.
  • 8. INTRO TO DESIGN – SEPT 2015 8 Weekly Schedule DATE  TOPIC  LECTURE  HOURS  TUTORIAL  HOURS  BLENDED  LEARNING  WEEK 1  22/9 & 23/9      LECTURE 01 | INTRODUCTION TO DESIGN (RN)                           MODULE & PROJECT 1A BRIEFING                           SKETCHING TECHNIQUES  2  ‐  ‐    WEEK 2  29/9 & 30/9      LECTURE 02 | INTRODUCTION TO DESIGN ELEMENTS & PRINCIPLES (RN)  TUTORIAL       SKETCHING TECHINQUES | SITE VISIT    2  3  ‐    WEEK 3  6/10 & 7/10      LECTURE 03 | DESIGN ELEMENTS & DIAGRAMS (RN)            TUTORIAL       PROJECT 1A   2  3  ‐  WEEK 4  13/10 & 14/10      LECTURE  |  PUBLIC HOLIDAY 14/10 WEDNESDAY (AWAL MUHARRAM)  TUTORIAL    PROJECT 1A                         ONLINE TUTORIAL‐ WEDNESDAY TUTORIAL GROUP  ‐  3   3  WEEK 5  20/10 & 21/10      LECTURE | PROJECT 1A SUBMISSION                     PROJECT 1B BRIEFING                     CHOOSING TOY CHARACTER – PROJECT 2B     2  ‐  3 ‐ DIGITAL  UPLOAD OF  P1A  WEEK 6  27/10 & 28/10      LECTURE 04 | DESIGN PRINCIPLES & COMPOSITION (RN)  TUTORIAL       PROJECT 1B  2  3  ‐  WEEK 7  3/11 & 4/11      LECTURE 05 |  INTRODUCTION TO DESIGN CONCEPT & PROCESS (NS)         TUTORIAL        PROJECT 1B  2  3  ‐  DEEPAVALI BREAK 9/11 ‐13/11  WEEK 8  17/11 & 18/11    LECTURE 06 |GESTALT, CRAP & GRIDS (RN)                           PROJECT 2A BRIEFING  TUTORIAL       PROJECT 1B         2  3  ‐  WEEK 9*  24/11 & 25/11      LECTURE  | PROJECT 1B PRESENTATION            ‐  ‐  3 ‐ DIGITAL  UPLOAD OF  P1B  WEEK 10  1/12 & 2/12    LECTURE 07 | 2D TO 3D – DESIGN PRINCIPLES & TRANSFORMATION (NS)  TUTORIAL       PROJECT 2A                   2  3  ‐    WEEK 11  8/12 & 9/12      LECTURE 08 | 3D FORM & MODEL MAKING (NS)  TUTORIAL       PROJECT 2A       2  3  ‐  WEEK 12  15/12 & 16/12    LECTURE  | PROJECT 2B & PORTFOLIO BRIEFING   TUTORIAL   PROJECT 2A           1  3  ‐ 
  • 9. INTRO TO DESIGN – SEPT 2015 9 *Note: The Weekly Schedule, date and venue of presentation are subjected to change at short notice. References Primary: 1. Hashimoto, Alan, 2003. Visual Design Fundamentals : A Digital Approach, Charles River Media / Cengage Learning 2. Lupton, Ellen Phillips, Jennifer Cole, 2008. Graphic Design : The New Basics, Princeton Architectural Press 3. Greet Hannah, Gail, 2002. Elements of Design : Rowena Reed Kostellow and the Structure of Visual Relationships, Princeton Architectural Press 4. Davies, Jo Duff, Leo, 2005. Drawing – The Process, Intellect Ltd. 5. Mike, W. Lin, 1993. Drawing and Designing With Confidence: A Step-By-Step Guide, John Wiley & Sons Inc 6. Ching, Francis D.K., 2002. Architecture: Form, Space and Order, Van Nostrand Reinhold. 7. Ching, Francis D.K., 2000. Drawing: A Creative Process, John Wiley & Sons, Inc, New York. Secondary: 8. Wilson, Arnold, 2010, , Photographing Pattern and Design in Nature, A & C Black 9. de Sausmarez, F, 1983. Basic Design: the Dynamics of Visual Form, Rev. ed., London, Herbert. 10. Lawson, Bryan, “How Designer Think: The Process Demystified”, Bryan Lawson, Architectural Press, London 1980. 11. Lawson, Bryan, 2004. What Designers Know, Architectural Press 12. Richards, James, Wiley. Freehand Drawing and Discovery : Urban Sketching and Concept Drawing for Designers, Wiley 13. Garner, Steve, 2008. Writing on Drawing : Essays on Drawing Practice and Research, Intellect Ltd. SEMESTER BREAK 21/11 ‐25/11  WEEK 13*  29/12 & 30/12      LECTURE  | PROJECT 2A PRESENTATION    ‐  ‐  3 ‐ DIGITAL  UPLOAD OF  P2A    WEEK 14  5/1/16 & 6/1/16      LECTURE 09 | DESIGN APPROACH & SPACE (PL)  TUTORIAL       PROJECT 2B (I) PRESENTATION    2  3    WEEK 15  12/1/16 & 13/1/16      LECTURE 10 | DESIGN PRESENTATION/COMPOSITION & DRAWINGS (PL)  TUTORIAL         PROJECT 2B (II) ‐ MODEL AND DRAWINGS  2  3    WEEK 16  19/1/16 & 20/1/16    LECTURE 11 | DESIGN & ARCHITECTURE (PL)  TUTORIAL        PROJECT 2B (II) ‐ DESIGN INTERIM       2  3    WEEK 17  26/1/16 & 27/1/16      LECTURE  | DISCUSSION ON PROJECT 2B  TUTORIAL   PROJECT 2B       ‐  3  ‐  WEEK 18*  2/2/16 & 3/2/16    LECTURE  | PROJECT 2B (II) PRESENTATION ‐ CODA  ‐  ‐  3 ‐ DIGITAL  UPLOAD OF  P2B  CNY BREAK 21/11 ‐25/11  EXAM WEEK  15/2/15      PORTFOLIO SUBMISSION  ‐  ‐  ‐